Choosing Between Native And Hybrid Mobile Apps

Choosing Between Native And Hybrid Mobile Apps


With mobile devices becoming the first choice to be used for online shopping, ecommerce store owners are thinking to their wits’ end to find the right app.Choosing the right kind of app means thorough research, knowing the kind of functionality one needs and how they want their end users to access these apps.

Creating a mobile app for your online marketplace is one of the best decisions. The next step is to choose what kind of app you should go for: Native or Hybrid.

Before we talk about these two app kinds in detail, let’s take a quick glance at them:

Native vs Hybrid App

Now, Let’s Talk About Native Apps

If we ask you to think about any app on your phone, there are high chances that the first ones that come to your mind are native apps. Native apps reside on the mobile phone owner’s device.

In technical yet simple words, native apps are compatible with a particular operating system. An app developed for iOS won’t be compatible for an Android device, and thus won’t show up on Google Play, and vice versa.

For the technically inclined store owners, iOS apps are built using Swift or Objective-C languages while Android apps use Java. As far as development tools are concerned, coding for iOS mobiles is done on Xcode, and Android apps are built on Android Studio.

Benefits of Native Apps

The primary reason behind most of the apps being native is the bundle of benefits they have to offer:

  • Since their header files are already loaded in the OS, native apps are fast, reliable and responsive.
  • Native apps are installed directly on a mobile device, and thus have direct access to camera, compass, microphone, swipe gestures and accelerometer. Native apps offer better functionality as compared all other kinds of apps
  • Native apps come with an added benefit of push notifications. A mobile user doesn’t need to keep the app active all the time. Whenever user action is required, native app sends a push notification.
  • You won’t need to compromise UI/UX compatibility of all platforms while developing a native app. Since you are focusing on one platform, you can make your app as UI/UX oriented as the platform supports.

Also Read: Mobile Commerce Revolution and Other Sectors


Native apps are great, and yet far from perfect, like almost everything else in this world. It’s time to look at some important limitations of native apps.

  • Going for the native app means the online marketplace owner will need to create an app for every platform individually. Since each OS platform runs a different code, you’ll need as many codebase as the number platforms you want to target.
  • Since you’ll need to create different native apps for different mobile OS platforms, it takes more than one development team to complete the task. This results in more investment in terms of time and money.
  • Creating native apps costs more than hybrid apps.

Hybrid Apps

Hybrid apps are an amalgam of native and web apps.Although a hybrid app gets installed like a native app, it’s actually a web app underneath.Just like their web based counterparts, hybrid apps are also built using HTML, JavaScript and CSS.

One more thing, hybrid apps run in a simplified browser called Webview.

The basic purpose of a hybrid is quite different from that of a native app. Hybrid apps can be called anexperimentalgig for ecommerce marketplace owners who aren’t yet sure whether their target audience will like their app or not.

Without investing a lot of money and time, ecommerce store owners can get a simple version of their app created in the form of a hybrid app.  Business owners will be able to have a rough idea of their app’s popularity and how the app interface is received by the masses. They can then create a full-fledged native accordingly.

Benefits of Hybrid Apps

Since hybrid apps are built for multiple platforms. The base code remains the same and installation simply needs a little bit of tweaking to be installed on all platforms. Let’s take a look at key benefits of hybrid apps:

  • Because of a single codebase, hybrid apps are easy to manage and implement.
  • Your expenses and time to create a hybrid app will be less than what you’d need for native apps.
  • Unlike native apps, you can scale a hybrid app for any operating system.
  • Technological solutions have enabled hybrid apps to access phone features, allowing a close functionality of the same.

Also Read: Future of Mobile App Development


While hybrid apps solve a great deal of purpose for an online marketplace owner, there are certain limitations to them. Let’s know what they are.

  • Hybrid apps don’t offer high performance the way native apps do. The primary reason behind this is use of Webview. Webview may come real close to native apps, but it can’t deliver the customized performance enhancing features that native apps have.
  • Making an app that works the same on different platforms is a tough task. Hybrid apps are cross platform in nature, and thus require a lot of work.
  • Native app users are habitual of working with apps that are solely designed for their preferred OS. Pleasing all camps (iOS, Android, Windows Mobile) is not remotely close to easy. Some app owners try a tad too hard on bringing a nearly customized feel to the apps. This is where the development cost may come at par with developing two native apps.

What App Should an Ecommerce Marketplace Owner Choose?

Focus on your budget, the result you want from your app and how sure you are about its popularity and mass acceptance. Hybrid apps are amazing when you don’t know the fate of your app or don’t know how your final app should look like. It’s also a good idea for ecommerce marketplace owners who are on a tight budget and need a mobile app.

Native apps, on the other hand, offer high level functionality and great user experience. They also perform better than hybrid mobile apps.

We recommend going for a hybrid app only if you are short on budget or don’t know how your app will be liked by your audience. Creating a hybrid mobile app costs and takes almost same as that of native apps these days (because of extreme customization). We recommend going for native apps.

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