With mobile devices becoming the first choice to be used for online shopping, ecommerce store owners are thinking to their wits’ end to find the right app.Choosing the right kind of app means thorough research, knowing the kind of functionality one needs and how they want their end users to access these apps.
Creating a mobile app for your online marketplace is one of the best decisions. The next step is to choose what kind of app you should go for: Native or Hybrid.
Before we talk about these two app kinds in detail, let’s take a quick glance at them:
If we ask you to think about any app on your phone, there are high chances that the first ones that come to your mind are native apps. Native apps reside on the mobile phone owner’s device.
In technical yet simple words, native apps are compatible with a particular operating system. An app developed for iOS won’t be compatible for an Android device, and thus won’t show up on Google Play, and vice versa.
For the technically inclined store owners, iOS apps are built using Swift or Objective-C languages while Android apps use Java. As far as development tools are concerned, coding for iOS mobiles is done on Xcode, and Android apps are built on Android Studio.
The primary reason behind most of the apps being native is the bundle of benefits they have to offer:
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Native apps are great, and yet far from perfect, like almost everything else in this world. It’s time to look at some important limitations of native apps.
One more thing, hybrid apps run in a simplified browser called Webview.
The basic purpose of a hybrid is quite different from that of a native app. Hybrid apps can be called anexperimentalgig for ecommerce marketplace owners who aren’t yet sure whether their target audience will like their app or not.
Without investing a lot of money and time, ecommerce store owners can get a simple version of their app created in the form of a hybrid app. Business owners will be able to have a rough idea of their app’s popularity and how the app interface is received by the masses. They can then create a full-fledged native accordingly.
Since hybrid apps are built for multiple platforms. The base code remains the same and installation simply needs a little bit of tweaking to be installed on all platforms. Let’s take a look at key benefits of hybrid apps:
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While hybrid apps solve a great deal of purpose for an online marketplace owner, there are certain limitations to them. Let’s know what they are.
Focus on your budget, the result you want from your app and how sure you are about its popularity and mass acceptance. Hybrid apps are amazing when you don’t know the fate of your app or don’t know how your final app should look like. It’s also a good idea for ecommerce marketplace owners who are on a tight budget and need a mobile app.
Native apps, on the other hand, offer high level functionality and great user experience. They also perform better than hybrid mobile apps.
We recommend going for a hybrid app only if you are short on budget or don’t know how your app will be liked by your audience. Creating a hybrid mobile app costs and takes almost same as that of native apps these days (because of extreme customization). We recommend going for native apps.
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