Are you considering to enter the eCommerce industry with your own business?
Or, do you want to scale your existing business by cashing in on the flourishing eCommerce industry?
One of the first ideas that can come to your mind can be a fashion marketplace. And indeed, that is one eCommerce industry that has historically gained maximum traction with consumers, making it an easier choice for newer entrants in the industry.
Some other key reasons are the low barrier to entry in this dynamic industry – which is inclusive of bigger brands and small businesses alike. The target audience is diverse and so are their needs. Logistics and warehouse management are easier making operations like delivery and returns simpler. Moreover, with globally evolving supply chains, courtesy of B2B fashion marketplaces, the opportunities are greater.
And these opportunities are evident in the market stats – according to Statista, in the year 2022, the fashion eCommerce industry outperformed every other niche, generating US $870 Bn. Significantly, this figure is expected to double itself to US $1.5 T by 2027.
However, starting with an e-marketplace in the Fashion niche would need contemporary fashion eCommerce software. In this blog let’s discuss the top 8 marketplace software to build a fashion platform.
While all leading fashion marketplace solutions have an inherent advantage of faster go-to-market time and cost-effectiveness over custom eCommerce development, they vary amongst themselves on some parameters. Let’s have a look at some of these.
Multivendor Support: Some Fashion eCommerce software are single-seller online store solutions that need multivendor plugins for marketplace applications, while some support multivendor business models out of the box.
Hosting: Some solutions are cloud hosted and adopt a subscription model and some are self-hosted that can be on-premise or hosted using a third-party hosting service.
Open Source: Software companies float open-source solutions in the market. These are publicly available i.e. free to use, modify, or distribute. The companies themselves gain from continuous insights on their product from global talent and by monetizing additional services.
Some eCommerce solutions are available as open-source software. Typically these need extensive customization before they can be used to launch a platform.
Pricing Model: The pricing model for solutions also varies – most open-source software is offered as a free download, while some others are either License based and come with fixed one-time charges, and some follow a subscription model.
Target Business Size: Enterprise marketplace solutions aim for large-scale eCommerce use with optional features not required by small businesses. Some solutions aim at small-scale startups while some are more versatile.
Listed below are the top 8 marketplace solutions that can help you in building an eCommerce multivendor platform for the Fashion niche.
Yo!Kart is a leading multivendor marketplace solution from FATbit Technologies, that has been built from the ground up to power contemporary multi-seller marketplaces.
Yo!Kart has been purpose-built to cover extensive use cases by taking inspiration from the example set by popular marketplaces like Amazon or Etsy and leveraging FATbit’s expertise as a key eCommerce development company. Ergo, 5000+ clients across the globe have found Yo!Kart as an ideal fit for their Fashion marketplace platform.
For fashion marketplaces, Yo!Kart offers key functionalities such as a rich featured CMS for detailed and efficient product listing, support of wide-ranging analytics for data-driven business goals, pivotal marketing features for higher conversions, and more.
Moreover, the solution offers efficiency and high performance – there is support for key business APIs and payment gateways pre-integrated. eCommerce operations are smooth, automated and well-executed, and workflows are logic-driven.
Yo!Kart, further, executes a key eCommerce imperative – customer engagement with good effect. UI is appealing, UX is intuitive and has a logical flow. The overall shopping experience is engaging and fulfilling. These key functionalities make it a top choice for fashion eCommerce software.
Furthermore, Yo!Kart is backed by an in-house team for installation, after-sales, and customization support. The solution is readymade, giving faster go-to-market times
Yo!Kart is available for a lifetime of use with a one-time purchase of a License. There are no hidden charges thereafter. Also included are source-code ownership, up to 1 year of tech support, and others.
Fashion eCommerce opportunities are not restricted to customer-facing e-marketplaces. There are multiple opportunities to be encashed in the digitalization of Fashion supply chains.
But, B2B eCommerce varies significantly when compared to B2C. B2B requires features to facilitate digital commerce between businesses.
Yo!Kart B2B is a purpose-built marketplace solution for B2B eCommerce marketplaces. It incorporates the signature Yo!Kart experience for all platform participants. Additionally, it offers in-built B2B-specific features for businesses like distributors, retailers, wholesalers, and others.
The software has B2B features like an intuitive RFQ module, bulk order management, the option to offer services with products, direct buyer-seller communication channels, hide prices, custom invoicing, part payments, and more. Moreover, the solution is also offered with multiple business APIs and payment gateways pre-integrated.
Built with robust technologies, the solution offers scalability, security, and reliable performance to suit online transactions in the B2B eCommerce ecosystem.
Yo!Kart B2B is also supported for customizations and after-sales by an in-house team. The solution along with the source code ownership is offered for a lifetime of use in one-time payment price packages starting from $1499.
A popular go-to SaaS software for startups to build online stores – It requires an additional third-party plugin to add multivendor functionality. The solution is robust and dependable. Moreover, It offers simplicity to allow new businesses to start by just signing up on the cloud. Apart from the multivendor plugin, It offers multiple others to add necessary functionalities.
Shopify is offered with a three-tiered subscription pricing model. The features and inclusions will vary depending on the choice. Moreover, the multivendor plugin used will incur further charges. Significantly, with Shopify multiple inclusions are paid, so you will have to calculate the total cost to the business based on your requirements.
Likewise, Shopify offers a good list of features, but not all are available in all packs. Similarly, front-end customisations can be done with themes – some are free, but a good amount of options are available in the paid section.
Mirakl is a France-based marketplace solution that has been designed to cater for enterprises’ needs. It offers features for enterprises to integrate their omnichannel commerce with the platform. The solution provider offers features that can cater to multiple business models.
Some key features include easy seller onboarding, which allows the platform operator to gain vendor traction. There is third-party catalog integration which enhances vendor omnichannel capabilities and more.
Mirakl is a SaaS-based solution that offers a good amount of integrations and third-party support to streamline operations for both the marketplace operators and the sellers.
Sharetribe is an eCommerce marketplace solution that allows entrepreneurs to launch a marketplace like Etsy or other popular eCommerce multi-vendor platforms. It offers two products: Sharetribe Go and Sharetribe Flex.
Sharetribe Go is SaaS-based and you can get started quickly with the fashion marketplace platform. The solution offers customizability to tailor the platform to specific business needs. The marketplace can be tailored for booking, selling, or giving away products for free. It is secure and meets international standards. The scalability is restricted to a certain user base.
On the other hand, as the name suggests, Sharetribe Flex offers more flexibility. The Front-end for this has to be hosted by the marketplace operator. It is a more advanced solution than Sharetribe Go. More customization options allow you to tailor the solution along with API integrations. However, such customizations increase the scope of eCommerce platform projects – both in terms of time and resources. The scalability of Sharetribe Flex is unlimited.
On the features front, Sharetribe offers good features set for marketplace operators to manage their business, such as analytics support, email templates, user verification process, SEO features, social media sharing, and more.
CS-Cart is one of the options as well that can be used to build a multi-vendor marketplace. It used to be offered with a one-time pricing model earlier, but now the prices have increased as the solution now follows a multi-faceted pricing model, attracting recurring charges.
The solution offers a simplistic set of features, making it easy to understand for the marketplace operator and the users. Further paid add-ons can be requested, to get essential eCommerce features on the platform. For instance, Affiliate module, a key feature for fashion eCommerce software, is a paid add-on.
Any customizations needed can be done by partners listed by CS-Cart.
PrestaShop is an open-source solution that allows building an online store by default. Just like in the case of Shopify, third-party multi-vendor plugins, are required for multi-vendor operations.
Key features of Prestashop include capabilities for sellers to manage product listing, intuitive shipping and operations, custom checkout process, and others. It further offers an easy-to-use interface and a robust engine for marketplace owners.
Another key highlight of Prestashop is the compatibility with modules in the PrestaShop repository. Front-end customisation can be done with the help of available themes. Web templates further allow add-on features.
Moreover, the Prestashop system has SEO features to make it easier for marketplace operators to promote their platforms.
While Prestashop basic is available for free download – multiple themes, modules, and more, can be paid. So the final cost of the platform will be subjective and vary according to business needs.
Arcadier is another SaaS marketplace software to build a multivendor marketplace platform out of the box. It is a flexible software solution that can be customized as per business needs.
For front-end customization, there are themes available, to help personalize the look and feel of the platform. While back end customization is done with the help of the Open-API architecture of the marketplace platform.
The Arcadier platform comes with some good features like catalog management for easy product listing, payment processing for secure payments, order management for sellers and marketplace operators to streamline orders, SEO management, and more.
Arcadier’s Managed Services are offered for clients to identify project requirements and share the business requirements with the company for bespoke solutions.
The incremental approach followed by the Arcadeir, scalability, and open API architecture makes the marketplace solution a good option for enterprises.
Fashion eCommerce is a low barrier to entry, a thriving industry that offers lucrative opportunities for both customer-facing (B2C) and B2B marketplace platforms. Moreover, the scope of the business can vary with equal opportunities for smaller and larger marketplaces.
But given these factors, newer entrants will also have to navigate existing and new competition. Hence the need for a carefully laid out business plan.
And, to execute this business plan, you will need the right set of tools, purpose-built for success, in your Fashion eCommerce software.
Quintessential features for fashion platforms, an easy start, affordability, reliability, and predictability are catalysts that give you an advantage right from the start – propelling your growth engine by allowing you to implement short-term and long-term goals.
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