We all know that travel companies plan their year around the high season. Every travel activity search & booking company maintains a calendar that marks which time of the year will bring them the maximum number of bookings, based on the market they serve.
This is the time to unleash all the resources and device all the tactics to attract the maximum number of travelers and reach some big revenue milestones. This is the time to ensure profitability & increase it leaps & bounds.
But to ensure all that, as an online travel activity booking startup, you need to ensure that your website is packed with certain features that not only help you attract traffic during the peak seasons, but also bring the capabilities to handle & process a huge amount of bookings.
Below are the features you need to ensure in your travel booking marketplace for high profitability during the peak season.
When you are in the middle of a busy season, it seems impossible to stay updated with everything. It almost becomes a nightmare to manage bookings and traffic on your website. Usually, all this requires a lot of man power, efforts and time.
A better way to cope with that is to have a robust booking system embedded in your marketplace, which can easily manage multiple bookings, queries, and payments. Whether you are having your travel booking marketplace built from the scratch or using a ready-made script (which is actually a better approach), ensure that the booking management tool has following capabilities:
Social media is no longer just a social networking platform; it has also become a powerful marketing tool. Integrating your Travel booking website with social media helps in acquiring new customers, increasing the revenue and retaining the existing customers.
According to a survey by Social Media Times in the year 2016, 52% of users stated that pictures of friends on social media inspired them to make travel plans. During the peak season, it can be a great asset in attracting customers to your travel booking marketplace. Here are the key features to ensure associated with social media integration:
During the high season, the travel booking marketplace owner needs to maintain a continuous communication with the activity hosts/vendors. The more the number of hosts, the more the business a travel activity booking marketplace gets. However, it also makes the job more difficult for the web admin as he has to overlook bookings of hundreds or even thousands of vendors at once.
Therefore, it is of utmost importance that your travel booking website is packed with certain features that allow admin to manage different aspects of the marketplace in respect to the hosts.
As mentioned before, every travel company maintains a calendar that also list popular destinations & activities during the high season. The website owner needs to make sure these popular destinations are easy to find. That’s where Smart cataloging feature comes into picture. Through this, the admin gets to make necessary changes to the website to make those popular destinations & activities easily accessible. Here are some particulars about this feature:
Related Read: Go mobile-first to make your mark in the saturating online travel industry
Peak seasons are high times when you need to make regular updates on your website. Sometimes offers get updated; sometimes tickets for a featured event are sold out; and so on. It is essential that customers get informed about these updates in real time. For that, your website needs features that allow the admin to make necessary website changes easily and convey the updates to registered users. Here are the features your marketplace needs to ensure these capabilities:
As mentioned before, peak seasons are the best times for a travel booking business to materialize its revenue goals. Customers are ready to make the bookings and you have them listed – but if your website fails to perform, it would be a shame.
By ensuring that your travel activity booking marketplace has above listed features and capabilities, you can eliminate any chances of failure and boost all the chances of increasing revenue.
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