With the increasing popularity of online grocery shopping, there’s been a sharp rise in demand for hyperlocal grocery delivery platforms. Factors like growing preference for doorstep grocery delivery, discounts, multiple payment choices, and convenient access to diverse product ranges have significantly driven the adoption of online hyperlocal grocery platforms.
According to Research and Markets, the hyperlocal delivery market is expected to reach $5.6 billion by the year 2028. This signifies the opportunity for emerging entrepreneurs to tap into this market by building reliable and feature-rich hyperlocal grocery platforms.
Therefore, in this blog, we will explore the influential trends propelling hyperlocal grocery market growth, delve into popular players, and outline how to build an online hyperlocal grocery marketplace.
An online hyperlocal grocery marketplace platform is a digital space that connects buyers and sellers in a specific geographical area, facilitating quick deliveries. The primary characteristic of this model lies in the speed at which the groceries can be delivered to the customers right at their doorsteps. These platforms offer a diverse catalog of products including fresh produce, packaged goods, dairy, and more.
In a nutshell, online hyperlocal grocery delivery marketplaces benefit both local businesses by expanding their reach and the customers by providing rapid access to products and services within their neighborhood.
The online hyperlocal grocery delivery services market is dominated by several key players. Each of these market leaders mentioned below follows distinct strategies and possesses strengths, continually striving to enhance customer satisfaction in this dynamic and ever-expanding market.
Grubhub Inc., founded in the year 2004, is a prominent player in the online hyperlocal grocery market known for its food delivery services. It began by connecting customers with local restaurants for local food delivery. Over time, it expanded its services to include grocery delivery from nearby stores, catering to the increasing demand for convenience in grocery shopping. The platform enables users to browse various grocery items available in local grocery stores, place their orders, and get them delivered.
Instacart has established itself as a leading player in the hyperlocal grocery market by offering on-demand grocery delivery services. It partners with various grocery retailers, allowing buyers to shop for items from their favorite local stores via the Instacart app or website. Customers can effortlessly choose items, select delivery times, and get the products delivered to the specified location. Furthermore, Instacart’s flexible delivery options, extensive network of partner stores, and personalized shopping experiences have contributed to its widespread popularity in the hyperlocal grocery delivery market.
Postmates is another on-demand hyperlocal grocery delivery platform that has a strong presence in the hyperlocal market. It enables customers to order groceries from anywhere anytime within the city and has its courier networks to deliver orders to the customer’s doorsteps.
DoorDash is again one prominent player that has swiftly established its presence in the competitive hyperlocal grocery delivery arena. Leveraging its extensive delivery infrastructure and huge customer base, DoorDash seamlessly expanded its offering to groceries.
What sets DoorDash apart is its commitment to offering a wide array of products from local stores and national chains, coupled with efficient and timely delivery services. This combination of convenience, diverse product offerings, and reliable logistics has solidified DoorDash’s position in the hyperlocal grocery delivery market.
GoPuff, founded in 2013, is a hyperlocal marketplace platform that delivers everything from food to home essentials, snacks, and beverages. It has expanded its services to over 650 cities in the United States.
Its unique selling proposition lies in its ability to deliver an extensive range of goods within minutes, 24/7. This exceptional delivery speed, coupled with diverse offerings has set GoPuff apart from competitors. Additionally, its strategic partnerships with local warehouses have enabled efficient inventory management and minimized delivery times.
Having explored the top players in the online hyperlocal grocery market, it’s vital to understand how an eCommerce hyperlocal model works. Like other online platforms, the hyperlocal marketplace has admin, sellers, buyers, and delivery personnel.
Now, let us explore key platform features that allow hyperlocal marketplaces to meet user needs in this domain. All these features collectively help to efficiently manage operations, enhance user experience, and ensure the smooth functioning of an online hyperlocal grocery marketplace.
Before you begin building an online hyperlocal grocery marketplace, it is vital to take into consideration the development costs associated. Usually, the cost is influenced by the chosen development approach: either custom-built or leveraging readymade software.
The custom-built development approach requires more time due to coding, designing, testing, and iteration. Hence, hiring a team of experts or outsourcing the development needs add to the costs. As a result, building the online hyperlocal grocery marketplace from scratch will require time and money investment, leading to increased time-to-market of the marketplace.
Alternatively, leveraging readymade eCommerce grocery software is a cost-effective way to build an online hyperlocal grocery marketplace. It consists of all the essential features, eliminating the need to hire experts and reducing the time-to-market and development costs. Furthermore, such turnkey software charges a one-time licensing fee, saving on recurring charges or monthly payments and costs would be associated more with the features you wish to include in the marketplace.
Growcer is a self-hosted grocery eCommerce software that comes equipped with all essential features including the aforementioned. This white-label, highly scalable, and fully customizable solution enables entrepreneurs to quickly launch the platform.
It offers intuitive mobile apps for Android and iOS for buyers and the delivery staff to achieve a competitive edge, making it an ideal software choice. Also, Growcer has helped many global clients like RX Delivered, Pravasi Cart, Soukers, and more develop online hyperlocal grocery marketplace platforms for their businesses.
Other key aspects that make Growcer the right choice for entrepreneurs include:
In today’s fast-paced world, where convenience is highly valued, the idea of launching an online hyperlocal grocery marketplace holds immense potential. However, to succeed, integrating above mentioned unique key features catering to all users is crucial. Besides, for a comprehensive solution comprising these essential features and functionalities, Growcer software stands out as an ideal choice. This readymade software facilitates the quick launch of an online hyperlocal grocery marketplace similar to Instacart, Postmates, and Grubhub.
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