Technology companies have lately been busy developing software to hire professionals online. Cab booking service and food ordering portal are popular examples. Most recent are online platforms to hire local professionals for jobs like house painting, home cleaning, plumbing, and more.
In no time, such on-demand service marketplace with unique features have made their mark by gaining huge popularity and building a reasonably good customer base.
Seeing its rising popularity, FATbit’s team of analysts conducted a thorough research of the growing industry and gathered critical business insights for entrepreneurs planning to launch similar portal. Let’s start with business model and later look into website features.
Such websites are more than online directories with contact details of service providers and customer reviews. On-demand service platforms like HouseCall and TaskRabbit tie up with service providers to list their services and connect with seekers instantly.
For every client contract, website charges a predefined percentage of the billed amount. For the seekers, this service is 100% free of cost. Most don’t depend on advertisements for revenue. Besides website, similar apps like Air Tasker are available to hire professionals online.
On-demand service marketplace use mobile technology for better engagement. Native mobile app offers several distinct advantages to homeowners (To know various options of mobile app, read this post). Here are the distinct features of leading industry mobile apps;
In addition to above, you can also see when your pro is en-route and get an updated ETA (estimated time of arrival) on similar apps like Air Tasker.
Home Service Contractors use app to get updates about clients who wish to hire local professionals. Powerful features help them accomplish following;
If you are planning to launch website like Air Tasker and Pro.com, you must invest in developing such features.
Such platforms are popular among women for obvious reasons. Their choice of a service provider depends on the quoted price and reliability of the person coming into their home. To simplify the process of hiring for them and instill trust, following features come handy:
Optimize every aspect of website and mobile app in terms of UX. For improving conversions, focus on following points:
Don’t have the funds to invest in a mobile app in the beginning? Invest in a solution that brings the advantage of responsive design.
If we were to enlist businesses like Uber for on-demand services that enable ordering and paying, there would be many. All of them in some way or the other provide a common platform for freelance service providers and service seekers but are still different. Let’s list names of the most popular ones:
While most Uber for home services focus on offering a wide range of services, the leading ones are trying to focus on customer experience by featuring personally-vetted local service providers. Though all this is accomplished through background checks, service tests, and existing consumer reviews, communicating the same to your target audience on the homepage itself could be a great idea.
To speed up the process of vetting, create the functionality to share business details and submit documents through the website itself. This will also minimize the efforts of your team.
Do you plan on launching a venture based on a popular business model? Share the details and website references in the comments sections and we will try our best to cover it through a detailed blog post. Also let us know in case you need any help regarding website design, development or marketing.
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