When it comes to improving performance in sports, personal training is way more effective than group exercise. But the trouble is how to find a good coach? Online private coach portals like CoachUp, Trainers4me, and upmysport address this concern for athletes, their parents, and other sports enthusiasts.
Success of these platforms proves that this marketplace is full of opportunities. To aspiring entrepreneurs, who are already thrilled with this emerging business idea, we recommend that they carefully follow insights we have provided in this post that covers business model & must-have website features for private coach search platforms.
Simply put, online coach search platforms create a marketplace that connects athletes with private coaches. With details like coach experience, expertise, reviews, ratings, organization tie-ups, etc., these platforms simplify the task of finding the right coach as per athlete’s specific needs. The process is as simple as ‘search, schedule, and get trained’. Depending on your target market, you can decide which sports to include in your private coach search clone website.
Primarily, these portals make money from the commission they cut from the session fee athletes pay to coaches through the website. Other than that, you can include following revenue channels in your business model:
Now that we have overviewed the business end of private coach search platforms, let’s discuss the essential website features for them.
Your website is about coach search, therefore, visitors should be taken to it right away when they land on the website. This you can ensure by putting a search box in the banner area of the homepage.
Let’s discuss the important features you need to implement in the coach search feature.
Initially, there should be following input fields:
On the results page, users should be provided following filters:
PROCESS FLOW DIAGRAM FOR BOOKING A COACH THROUGH ONLINE PRIVATE COACH SEARCH PLATFORM
Additionally, the results should have following details & options:
To help athletes or their parents make the right decision, you need to design a very informative coach profile page. Here are the major features to consider:
PROCESS FLOW DIAGRAM FOR LISTING ONESELF AS COACH ON ONLINE PRIVATE COACH SEARCH PLATFORM
Apart from these, the page should also feature breadcrumbs so that users can navigate back and forth between result page & coach profiles easily. Implementing such features can improve the user experience of your website considerably.
Scheduling session should be a matter of few clicks once the user is on a coach profile.The booking option should take users to a form that asks them following details:
Submitting this form should take users to the checkout page, where they should be asked following details:
After session schedule request is sent from the user, the concerned coach will be required to respond to it within a certain time frame. You can decide this time frame and what actions need to be taken if the coach fails to meet the deadline.
Now, let’s take a glimpse of user profile options to see how athletes can manage their activities on the website.
The user profile should have enough features to deliver a rich experience. Here are a few features that you must consider for your private coach search website clone script:
Like any other ecommerce portal that connects service providers with clients, your coach search portal should have a separate module for the service providers (coaches).
Coach registration should be a simple process, which can be divided into following steps:
Here you would need an in-house team of experts who can review the coach application thoroughly to decide whether the coach is worth listing on the website. This is a crucial step towards building the credibility for your platform.
Coach Dashboard should have following features:
Other than that, you can implement a coach score feature to make your website more engaging for coaches. Here is how it will work:
The better a coach performs, the more points he earns; consequently, more benefits he gets.These points can further help coaches in achieving some shiny titles for their profile as the trust marks.
So, these were the basic marketplace features for your online private coach search website. Now, let’s discuss some additional features that can help you make your website more valuable.
Prepare separate ‘How It Works’ sections for both type of your audience – athletes/parents & coaches. You can either put them on homepage, or on the registration pages separately.
This section can feature articles, images, slideshow and videos to help out athletes with the basic training tips for different sports. Creating categories based on sports and type of content would make it look nicer.
Your private coach search website should also have a comprehensive Help (FAQ) section to help users understand company’s services and policies better. The Help section can be divided into 3 categories – ‘for athletes & parents’, ‘for coaches’, and other website policies. You can also add the Help section under the Resources in your clone script.
You should offer a program under which established sports clubs and coaches can sign long term association with you. In addition to that, you can also launch partnership programs to connect with other sports related professionals & businesses such sports journalists, sports good company, etc.
Besides thoroughly analyzing the coach application, you also need to come up with some guarantees related to coach quality for athletes’ assurance. For example, you can offer 100% money-back guarantee if athletes (or parents) are not satisfied with coach’s conduct.
This is yet another feature that would make your platform more valuable. Through this program, users will be able to offer their loved ones monetary gift certificates that will allow them to take training session through your website.
A friend referral program will play crucial role in the success of your business during the initial stage. Create it mindfully. We would recommend you to take insights from CoachUp’s friend referral program.
CoachUp has a very smart friend referral program. First, the referral program benefits both, the user and friend. Second, it enables CoachUp to promote its brand further. To the friend, CoachUp offers a $20 discount on their first transaction. And to the user, CoachUp presents with an official CoachUp t-shirt, which referral-by-referral is establishing CoachUp as a lifestyle brand.
You also need to come up with a feature-rich mobile app for all major mobile platforms. The app should have all the features that help athletes in choosing the right coach, as well as help coaches to manage their business on-the-go seamlessly. In case the mobile app seems too much at the initial stage, make sure that your coach search website script is responsive.
An option to do a side-by-side comparison of coaches based on their rating, reviews, experience, pricing, etc. would definitely help athletes and parents in choosing the best match. In fact, many online professional listing directories offer this comparison feature. So, implementing this feature would certainly be a great choice.
Online private coach search is a relatively new marketplace and the success of CoachUp, Trainers4me, upmysport and other players has proven the potential it has. Especially in big sporting nations like UK, Australia, China, Japan, India, etc., startups have a huge scope for success. By acting upon the features & recommendations we have listed throughout the post, entrepreneurs can further ensure success of their private coach search website.
And if you need FATbit’s help in any way, then, don’t hesitate to send your queries!
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