“Customers Purchase Outcomes, not Products”
Even though technology is amalgamating with everyday lives, the COVID-19 pandemic prompted even more sudden changes in the behaviors of consumers, business owners, and budding entrepreneurs.
The gravity of the situation has driven pioneers to discover approaches to defeat colossal operational difficulties (inventory management and order fulfillment) without compromising customer experience.
On the other hand, Coronavirus-adaptive entrepreneurs are setting up on existing trends that have been intensified and paced due to the pandemic.
For example: Rapid Growth in Online Grocery Business
To set up an ecommerce grocery business, an entrepreneur would want to know:
To get this information amid the hesitation in crisis, entrepreneurs expect technology solutions that empower their dreams, to be more accessible, admirable, and dependable. These all can be attained in the form of adaptive and dynamic customer experience.
Growcer: A hyper-local, multi-vendor grocery marketplace software solution developed by FATbit Technologies, promises to meet expectations regarding all aspects of customer experience. Offering convenience with total satisfaction and services enhancing emotional quotient, this comes as a value for money service solution.
The Growcer development team has fundamentally upgraded and improved operations and processes of the product to address challenges of the e-commerce grocery market in context with the “new normal” and how to offer better competitive advantages to clients.
As an evidence to our problem solving approaches and meeting clients right where they are in their expectations, here is one of the cases we would like to share.
Apart from the above discussed business case, Growcer is helping numerous entrepreneurs in:
While catering to the latter of these requests, we get a good number of clients whose grocery businesses are running on another grocery delivery software, Yelo (a product of Jungleworks).
We had to understand why business owners were switching from Jungleworks’ Yelo. So, we studied it and thought it best to share our research findings through this write-up.
Entrepreneurs didn’t seem happy with Jungleworks’ Yelo for its product offerings as well for the technical support they provided at any time of the association.
A business owner described his experience with Jungleworks with utmost disappointment:
“I’m so mentally and emotionally drained, disappointed with this whole experience, and appalled at this company’s lack of accountability and their complete disregard for customer satisfaction.” – Source: Capterra
Some of them are as we quote reviews exactly here:
-> Product was Dreadful and Incomplete (Source: G2.com)
-> Promises not Kept (Source: Capterra.com)
-> Personal Data being Leaked to Outside Organization (Source: G2.com)
-> International Crime (Source: G2.com)
-> Would not Recommend at All (Source: G2.com)
-> Pathetic Support (Saasworthy.com)
-> This company is a Scam (Source: TrustPilot)
-> Bad is not Enough (Source: TrustPilot)
In order to take notes and understand as to what the prospects actually demanded , we compared Yelo comprehensively to Growcer (Yelo vs Growcer), a product which represents the market standard.
This analysis will help you or any prospective online grocery marketplace owner make an informed and wise choice with their solution partner, before building a grocery delivery marketplace platform.
|Module||Feature||Growcer (License-based) with Fully owned source code||YELO (SaaS)|
|Suitable For||Feature Description||Start Up’s, SMBs and Large Enterprises||Small Shops, Small Businesses, Part-time Entrepreneurs|
|Costing||Start-Up Cost associated with the product?||High||Medium|
|Monthly Recurring Cost/Subscription Fee||NIL||High|
|What are the Plugin/Extension costs?||As per your business requirements||Not Available|
|Cost of Ready/Custom Themes?||As per your business requirements||Not Available|
|What are the recurring Server/Environment Costs?||Medium||Low|
|Customization & Performance||What is the possibility of customizing user experience and design?||High||NIL/Lowest (in SAAS-based software)|
|What is the possibility of customizing the functionality and logical workflows? (Scalability)||High||NIL/Lowest (in SAAS-based software)|
|What is the possibility of optimizing the application for performance?||High||Medium|
|How often do we get software upgrades?||As per your business requirements||High|
|Can I Engage a 3rd party freelancer to make updates?||Yes||NIL/Lowest|
|Privacy & Security||Is my data secure?||Yes||No|
|Prone to hacks||No||No|
|Control over Server Management and Configuration||Yes||No|
|Do I own the code?||Yes||No|
|Is there any community support?||No||No|
|Reviews and Ratings||Sales process transparency (No hidden costs)||Yes||No|
|Pre Sales consulting (Problem vs Solution Match)||Yes||No|
|Hosting||Custom Domain – Allowing you to connect your own custom domain for your online grocery marketplace website||Yes||Yes|
|Fully owned solution hosted on your server with access to complete source code||Yes||No|
|Whitelabel solution with a life-time license and no recurring cost||Yes||No|
|Access to Framework documentation that will allow you to customize any or all parts of your application||Yes||No|
|Admin & Sub Admins||Create sub admins: Roles & Permissions||Yes||Yes|
|Theme Management & Responsiveness||Easily Manage & Customize your grocery marketplace branding: theme colors, banners, promotional banners, button colors, etc.||Yes||Yes|
|PWA (Progressive Web App)||Yes||No|
|Browsings & Listings||Featured Stores – Store owners can promote stores on the home page through paid advertisements||Yes||No|
Search Products by keyword,
Search Nearby Stores,
Vendor Ratings and Reviews:
Build a reputation for your shop through sold product ratings and reviews consolidation
|Geo-Fencing – Show your marketplace offerings based on the location & radius set by the customers. Auto-detect customer location||Yes||No|
Mark Favorite Shops, Mark Products as Favorites, Create & Manage Wishlists, and
|Ordering Features||Free-Shipping Orders – Get shipping discounts based on Seller free shipping configurations||Yes||Yes|
|Customer accounts – Encourage repeat shopping by enabling customer account creation at checkout. Your customers can also check out as a guest without creating an account||Yes||Yes|
|Single Item Cancellation||Yes||No|
Select Delivery Options:
Click and Collect (O2O – Order Online & Pick Offline from physical store)
Delivery Option and Delivery Slots
|Fulfillment & Delivery||Track Order status as to it has been delivered, canceled, delayed, etc, along with comments||Yes||Yes|
|Track Delivery Status: Separate delivery statuses: tracking from accepted to picked, out for delivery, and delivered||Yes||Yes|
|Google Optimized Routes – Easily navigate to Seller and Buyer Locations through maps and ensure on-time deliveries||Yes||Yes|
|Payment||15+ most popular payment gateways commonly used around the world – From Paypal to Razorpay to Amazon, Stripe, Authorize.net, and many more||Yes||Yes|
|Cash on delivery – Offer your customers the option to pay by cash while placing online orders from your grocery marketplace||Yes||Yes|
|App Wallet – Add money to your wallet and place orders directly||Yes||Yes|
|Checkout||Multicart checkout: Order from different sellers with a single checkout||Yes||No|
|Dynamic delivery charges – Set up shipping rates by fixed-price, tiered pricing, weight-based, and location-based rates||Yes||Yes|
|Refunds – Refund some or all of the order value to the payment method used; Your inventory is updated automatically||Yes||Yes|
|Cancel Orders – Complete cancellation of order and wallet credit of order amount||Yes||No|
|Rewards||First Purchase Rewards||Yes||Yes|
|Rewards on Every purchase||Yes||Yes|
|Rewards for buying done in a year||Yes||No|
|CMS||Static Pages – Create fully customizable static pages with active visual content; Create awesome blogs for customer engagement; Push content to subscribers list & social media channels||Yes||Yes|
|Analytics||Google Analytics – Google Analytics works with your online marketplace, so you can track sales, visits, and referrals||Yes||Yes|
|Reports for sales, customers, coupon usage, inventory levels, bad categories, affiliates, advertisers, and many more||Yes||Yes|
|Export reports – Reports can be exported for further analysis in your favourite spreadsheet tool or can be sent to your bookkeeper or accountant||Yes||Yes|
|Marketing & SEO||Search Engine Optimization – Your Marketplace is built according to the best practices of SEO; Easily control your meta tags, visible sitemap, and robots.txt files||Yes||Yes|
|Discounts Coupons – Attract customer orders by setting discounts on specific products or order level discounts||Yes||Yes|
Loyalty Points – Reward your loyal customers by offering loyalty points;
Loyalty points can be exchanged for discounts in your marketplace
|Advertisers & Affiliates||Become an Advertiser||Yes||No|
|Manage Advertisement Budget||Yes||No|
|Manage PPC advertisements||Yes||No|
|View Spending, Impressions, clicks Reports||Yes||No|
|Become affiliate, promote products, and earn unlimited amount: Will attract users to promote products, earn, and eventually make your website go viral||Yes||No|
|Service & Support||Get expert advice – You can work with one of our Grocery Marketplace Experts to customize your store from the ground up||Yes||No|
|Dedicated support team – The support team is available by email, live chat, and phone||Yes||No|
|1 Year free technical support for a bug-free system||Yes||No|
|Subsidized updates & deployment to the platform||Yes||No|
Growcer is a Marketplace Software, hosted on the client server with source code ownership rights.
The grocery marketplace solution is installed on the server of your choice for which only the domain name and hosting server details are required from you. Also provided, as part of the solution, database scripts, and full source code (excluding the framework files), with world wide non-exclusive Single/Multi Domain transferable license to use, modify, enhance the solution as per your business needs. In case – you are planning to sell out your business down the line, you have no obligations towards FATbit other than respecting our copyrights and IP rights.
Growcer is a white label fully owned solution with a lifetime license. Once purchased, it completely belongs to you, including license ownership and the rights to customize and transfer it.
You can customize any or all parts of your grocery marketplace with access to the framework documentation.
Yelo however, is a SaaS-based solution. So, accessing the source code scripts is not available. You can never own the solution or get a lifetime license as it is only available on the cloud.
It completely enables you to customize your grocery marketplace or make changes according to your needs and your consumers’ expectations & behavior. You can set or decide preferences for how information is shown or organized on your marketplace. This is done by configuring content, layout, and system features.
Creating custom codes for new features, extensions, or modifying existing functionality as per your business logic may get difficult as this service adaptation process often involves source code changes. To allow customization and self serve configuration, a methodology framework and competency model is needed in SAAS-based software.
With Growcer, we follow 3-phase program i.e.
Initially, you can opt to Go To Market (GTM) or with an MVP (Minimal Viable Product) offering a necessary number of features for a specific geography, and after gaining strong traction, you can scale-up the business as per your expansion plans and product’s analytics.
We help you to scale-up your grocery digital disruption by making it the marketplace of the future while keeping a perfect balance between the market needs and size & the cost of technological investment, required for it.
Growcer can be customized as per your business’s “Order-To-Cash Process”, our system provides the multiplicity of sales channels to engage with demanding customers expecting reliable information on product availability and delivery, the outsourcing of the fulfillment through different partners (inbound/outbound logistics).
To support these capabilities, Growcer’s Order Management System is based on 3 critical building blocks: Order Capture, Order Promising and Order Orchestration. Unlike many old/generic turnkey solutions, where the Sales Administration process was based on a very linear progression from sales order entry to invoicing and cash collection.
With Growcer the concept of Order Management is based on the ability to create loops between the building blocks before the final delivery execution of the order to ensure customer demand supply feasibility and commitment on the delivery date, manage fulfillment status eg: Defining fulfillment tasks, task services and guidelines for reserving inventory such as scheduled, reservation, shipment, and update the customer in real-time in case of changes in the fulfillment life-cycle and/or rescheduled.
On top of that integration capabilities, FATbit Experts can customize Growcer’s Order capture process to support multiple Order Capture channels, Order Promising module can have the ability to receive inventory information coming from internal or external data sources, Order Orchestration module can be customized to exchange order data with multiple fulfillment systems (ERP, WMS, TMS).
The expected benefits from an optimized order to cash process are the followings:
Generally, SAAS which is based on multi-tenancy architecture (MTA) posts numerous challenges to scalability as there is only a single code base that supports all the users. Like in Yelo, their application instance is shared by hundreds of organizations which have hundreds of users that possess a high number of concurrent accesses. Therefore, it is very difficult to say if SAAS can handle every dimension of scalability i.e functional, load, geographical, administrative, and generation.
You can have your own team for customizations. If they are comfortable with MVC frameworks and PHP, they will be able to make the desired cosmetic changes, extending functionality, and more by studying the comprehensive framework documentation provided with the solution.
Growcer’s implementation consultant along with solutions consultants can give you an overview of product architecture and what open end points the system is providing; this further helps you and your team to make process changes both at micro and major level.
In Yelo, you do not have any control over the framework and also, the customization scope is limited. You can just use the latest version of the software application and cannot defer upgrades.
Further, Growcer framework is a custom-written code; it minimizes security breaches. All information, including credentials and customer data, is stored on your server where you have direct control over it.
As it is a SaaS-based platform, every transaction involves storing the customer’s information with Jungleworks and an analysis of its reviews indicates they might share your customer data with 3rd party companies.
Data Theft: While running your grocery marketplace on Yelo, you do not have any kind of control over data. Cybercriminals can easily access and hack personally identifiable information (PII), financial information, and other intellectual property (IP) from the cloud.
Other security risks while working on Yelo are account takeovers, malware & zero-day threats, and intentional damage, etc.
The product comes with one-year free technical support to ensure bugs/errors if any found are fixed at no extra cost.
With Growcer’s continuous evolution, it has moved from a product-centric business process to a client-centric one, in lieu of current trends in the B2B digital inflection points.
Our technical support team perpetually enhances the client life cycle (from initial contact establishment to a long term relationship). It is categorized as follows:
Note: Growcer provides multiple-channel support (email, social media, online chat, text messaging, voice call, and video conferencing). We also have an in-house project management tool, Bizixx, which allows you to address all the project related queries and concerns (regular updates, file sharing, budget tracking, etc).
Reviews for Jungleworks’ Yelo customer support team have already been discussed above. The problem seems that they have implemented typical automation processes in customer support that has led to a complete loss of any human factor which led to inconsistency in customer experience with loss of trust.
There is no monthly recurring cost/subscription fee. You just have to pay once and you get lifetime ownership of your marketplace solution. Further, an unlimited number of transactions can be conducted on your marketplace without any transaction fee payable to FATbit.
You have to give a monthly recurring cost/subscription fee to Jungleworks. The fee is based on “Tiered consumer Pricing” i.e. services or handful features at different rates.
No matter whether you just started your grocery marketplace with Yelo or have been with them for years; a fixed monthly subscription fee is to be paid, depending upon your package.
Also, only a limited number of transactions are available in a package. For example: In the “Growth package” only 3,000/month transactions are allowed.
There is no transaction fee with the Growcer platform. Whether you are a startup running with 100 customers/month or a large enterprise with 100,000 customers/month; all the money you earn is yours.
In addition to a subscription fee that you are paying monthly for the use of the platform, “Yelo”, you have to further sacrifice a good chunk of your earnings. Jungleworks’ Yelo charges a percentage out of every transaction carried out on your marketplace based on the plan you choose.
For Example: If you are using its “Growth Plan” you have to pay a 2 percent transaction fee.
Suppose 1000 consumers are buying something from your marketplace per month with an average cart value of $50. You have to give $1000/month to the service provider which is Jungleworks.
And, what if the consumers’ number rises to 10,000/month and the average cart value is $100. You have to give $20,000/month to Jungleworks.
A consumer can buy multiple items from different stores into a single cart.
A consumer can’t buy grocery items from different stores in a single transaction. For items from different stores, separate transactions need to be made.
The online retail payment has changed vitally with respect to the fact that it has become a prerequisite for seamless buyer journey. Growcer has tried to go beyond the traditional approaches to forging the “next normal” customer-centric shopping. With a number of pre-integrated payment gateways and the multi currency feature, the whole process is streamlined for each player – customer and his payment service provider, vendor and his payment service provider, and admin & his payment service provider.
Payment Gateways-> Number of Pre-integrated payment gateways in Growcer – 10+
Multi Currency-> USD and INR (by default). Further, admin can accept payment in any currency and can stay up to date with the latest currency conversion rates though API.
Payment Gateways-> Though they market multiple payment gateways, we have found only one in their demo i.e. Cash on Delivery.
Multicurrency-> This functionality is not available in Yelo.
Growcer now enables Progressive Web Apps (PWA) for your grocery marketplace. A winning proposition for your consumers, makes your website fast, reliable, and engaging. This technology is a great demonstration of the convergence between native technologies and the progressive web.
With PWA, our focus is on performance, experience, intelligence in an order to make your grocery marketplace perceivable and consumer-friendly.
In contradiction to claims by the Yelo development team, the PWA functionality is absent as demonstrated by the Lighthouse app test.
Growcer offers an affiliate module that lets customers and merchants invite people to register on the marketplace, thus helping you in increasing the user base. The affiliate module not only helps you to increase sales but also improves the brand image.
Affiliate marketing module is not available in Yelo.
Vendors on your marketplace can promote their product or stores by having them displayed on the homepage as banners. In return, you can earn revenue on every click.
This PPC (Pay per Click) Module is not available in Yelo.
In the times of classic disruption, FATbit’s Growcer is building future-oriented digitally mature grocery marketplaces that evolve around the holistic view of the following business dimensions:
On the other hand, Jungleworks’ Yelo struggles to survive a competition on key areas that define product maturity. Lacking to reach targets with unsatisfactory features, processes, customer journeys, security, and more, the product is far from being customer-centric in its approach.
With this piece of analysis and research, the choice for an online grocery marketplace software solution doesn’t seem to confuse further. Growcer is all green signals!
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