Finding a dependable babysitter or nanny is a daunting task for new parents, especially when it comes to a last minute need. But with online babysitter search platforms like Sittercity, UrbanSitter, and Care.com, this apparently impossible chore becomes a matter of few clicks.
These websites connect parents with local in-home caregivers for their children to simplify this task which otherwise is a constant annoyance for parents. No wonders that all these babysitter search platforms have gained enormous success over the past few years.
Their success enticed FATbit analysts to commence an in-depth analysis of this marketplace, so that best features of each can be brought together to build an advanced babysitter search clone website. Read on to unwind.
These platforms primarily act as search portals for parents searching for caregivers, and caregivers looking for babysitting jobs. The business model can further be expanded by including other types of care providers like elderly care, pet care, and caretakers for children with special needs.
Here is how things work for parents on the site:
From the caregivers’ end, things work in the similar fashion. They can browse through the babysitting job listed on the site, apply for them, and schedule an interview with the parents.
Now, there are two instances where your babysitter search platform can make money during this process.
Now that we have overviewed how things work on such platforms and how they make money, let’s study website features to help you build the right babysitter search website script.
Throughout the site, you should put effort to make things easily understandable for the users. Let’s begin with the homepage and get to know how you can make babysitter and nanny search easy.
Homepage should be informative and personalized for the target audience. It would be great to add images of kids playing in the banner section. Also, put a catchy and personalized message there. Point is try to make it welcoming for both types of your target audience. Additionally, the above-the-fold section can accommodate following features:
Below-the-fold section can feature quick guides for parents & babysitters on how to proceed with the site. You should also use this area to feature your other similar offerings, which may be:
Additionally, the site footer should have following features:
While homepage should give visitors a brief on how things work on the website, there should also be a dedicated ‘How It Works’ section that explains these things in details. For better engagement, you should make it playful and attractive with a mindful use of graphics. UrbanSitter’s How It Works section to be quite appealing. You should check it out if you are serious about launching a babysitter search clone website soon.
Overall, the homepage should feature basic information regarding all services offered on the website. Important takeaways here are personalized design with sufficient information, and trust assurance to parents using the site for searching babysitters.
Now, let’s move on to next section and see how parents can leverage the site to find caregivers.
Parents should be able to run caregiver search only after registration. During the registration, parents should be asked various details about their requirements regarding babysitters. You can divide the registration process into following steps:
After this, parents should be asked to take the membership along with their payment details. Note that there should also be a free subscription plan to enable parents begin with the babysitter search right away.
Once a parent profile is created, the site should automatically suggest results to parents, based on the information it retrieves from the user during the registration process. Users can simply go along with these results or do a custom search to find a good match.
The caregivers result page should be packed with an adequate number of relevant sorting and filtering options. Here are some suggestions for the caregiver search result pages:
Caregivers profile should be packed with lots of information that parents might want to know to ensure child safety. Below are some handy script feature insights in this context:
From here on, parents can correspond with caregivers via email or on the phone after they have initially established the contact through the website.
In addition to caregiver search, parents can also create a babysitting job so that they can find a perfect match quickly. The option of posting job should be provided within parent’s profile. The process will comprise of the same steps that we discussed in the parent profile creation.
The parent profile must be loaded with of useful features and options. Here is a list:
Here are a couple of ideas for special programs through which you can make your website more valuable for parents:
There should be an extensive registration process for caregivers. Besides allowing caregivers list their services, it also should confirm the reliability of the caregivers for parents. Let’s discuss the important steps involved in registration for caregivers.
On submission of the profile, caregivers should be asked to verify their identity in order to assure parents of their reliability and get more job requests.
After the caregivers have confirmed their account, they can begin with finding the babysitting jobs on the site. But before we discuss that, let’s quickly overview caregivers profile and dashboard.
Caregiver profiles should have following options to ensure that caregivers can manage their business on your website easily:
There should be a search box in the caregiver profile to enable caregivers begin with the babysitting job search. The babysitting jobs search results page can be similar to caregivers search results page but should have following features:
To apply for a babysitting job, caregivers can simply click the concerned job listing and apply from the job description page.
Hiring a babysitter for their babies is a very delicate task for parents. Therefore, your business should need to take some steps towards trust & safety assurance for the parents. Primarily, the Trust & Safety section should enlist the safety measures you take in listing the caregivers on your site. Except that, you can also post tips on hiring caregivers for parents in this section.
Allows users to leverage the power of Facebook & Twitter to find a trustworthy babysitter. Asks users to connect their Facebook account to the website account and suggest babysitters that their friends (or followers) or friends of friends know on these social networks. This social feature in site’s business model really improves the trust factor.
You also need to maintain a blog that primarily contains tips and advice on babysitting and caregiving works. Users should be able to search for a blog with the keyword search, or through tags. Additionally, put quick links for categories and most popular posts on the blog. Such features will make your babysitter search platform clone script richer.
Through a program for affiliates, you can ask firms and individuals into childcare services to promote your services in return of a commission, which you would pay whenever:
Sources: United States Department of Labor, www.gov.uk – Childcare and early year survey 2012-2013, Forbes
This emerging marketplace is popular in developed countries, but developing countries haven’t yet begun to create such portals in large numbers. Consequently, there is good scope of online platforms for caregivers search in developing countries like India and China.
FATbit team, with its in-depth understanding of this marketplace, can be of great help if you are planning to build an advanced local caregiver search clone website.
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