P2P platforms like Fiverr, Fourerr and Zeerk are based on the simple concept of getting small jobs done at small fee. People post jobs that they are willing to do for just small price, and seekers across the world hire them. These platforms are used by freelancers to offer a variety of services worldwide.

The immense popularity of such platforms motivated FATbit analysts to do an in-depth analysis of their business model along with unique website features. This post also for entrepreneurs who are curious about small jobs marketplace and want to learn what it takes to launch one.

But before listing the unique features, let’s first understand the business model.

Business & Revenue Model

These platforms are the easiest way for individuals and small businesses to get small chores done at unbeatable price. Fiverr and Fourerr are the world’s largest marketplace for creative and professional services, listing over millions of gigs across the world.

The seeker searches for professionals offering service related to their need, and chooses the best one after going through reviews, ratings, and profile. The platform charges a small percentage of the service fee for facilitating the whole process. Therefore, the site makes money from:

• Fee charge on every successful job completed
• Promoted profiles and jobs
• Third party ads

Now that we are familiar with the business model, let’s have a look at the features that will help you establish your virtual jobs marketplace.

Website Overview and Features

A peer to peer platform gives you instant access to millions of skilled people who love what they do. The streamlined approach of hiring is the main reason behind the popularity of such P2P platforms. Other prominent details are:

• Neat website design and simple navigation.
• Clear branding and detailed help guide.
• Active community

Let’s start from homepage, and then move to other critical features:

Homepage

The homepage should be elegantly designed, with emphasis on creating user engagement. It should include:

• Top bar with Search, Promotional Offer, Login/Signup and Start Selling tabs.
• Menu bar
• Homepage banner image which shows how many people have benefited from the platform.
• Prominent tagline with a search bar.

In current market dynamics, a well-designed homepage is a must for any online portal. It not only introduces your central idea but also encourages visitors to learn more about your service.

PRO TIP: Talk to design experts to get your homepage banner right and enhance the outlook of your website.

Menu Bar

Such platforms host a huge number of gigs, and thus they should follow a simple technique of housing the services separately. Rather than listing all the services on the homepage, they should be categorized using a menu bar. This is an efficient strategy and makes it easy for users to find relevant services.

Trending Services

Ecommerce sites use Trending section to share most popular products and services. Your small gigs website can benefit from the same. Feature key services that your platform is hosting on the homepage itself to quickly inform the visitors about them. Be sure to limit the number of services, do not overload visitors with too much.

Featured Jobs

Other than Hot services, incorporate featured gigs section on the homepage. This includes all the noteworthy and also promoted services being offered by the users for a small price. This will be another source of monetization for your small jobs site. So, make sure it stand apart from others.

Offical Blog

Your site can use all the traffic it can manage. Therefore, get a highly engaging and communicative blog. Update your blog with informative posts and don’t forget to market them for additional benefits. In case you are building your virtual small jobs portal on a ready script, then, confirm the provision of a search engine friendly blog.

Login/Signup

Registered users and service providers matter the most for any freelancing platform. Hence, yours must comprise a simple login and signup process including:

• Traditional login option via email
• Social Media signup

Either create a dedicated page for this or sign up with pop up. The signup process needs to be simple, and should include fields like:

• Name
• Email address
• Password

In order to check spam accounts, your site should ask users to confirm their email address. Make it easy for sellers and buyers to register with one account.

Dashboard

Dashboard empowers users to make changes in their profile and manage all the major tasks from one place. It should be featured with important links to:

• Community
• To do tasks
• Notifications
• Inbox
• Shopping cart
• Account

Search Functionality

With thousands of listed services, finding relevant gig can often turn out to be an exhausting task. The only possible solution to this problem is a streamlined search with autocomplete feature. Adding filters to your search bar can also help simplify the search process.The search filters work in conjunction with the category of the gig.

Most players in this market use generic filters which are not as helpful as dedicated filters. Users should have the option to sort the services based on high rating, recommended, and new gigs.

Undertake website upgrades to engage visitors
Contact design experts

Listed Service Page

Service listing pages are highly important for P2P freelancing websites. So one needs to put a lot of effort while designing them. Following points will come handy:

• Include links to service provider, service description, gig extra (if applicable), and reviews.
• Include a favorite button for users to bookmark the service for later.
• An order button along with basic gig quantity to make purchases.

The biggest issue with peer to peer platforms is that sometimes service providers find it difficult to cater to all the service requests. Also, the buyer does not know the availability of the service provider. To tackle this, clearly list the amount of tasks in queue for each service provider along with the estimated time of completing them.

Create Gig

Simplifying form submission process or at least make it user-friendly is a big concern. Studies have shown that if a form takes long to submit, then, a majority of the users do not complete it. This is the reason why we recommend clients to keep their forms simple and minimalistic. Make it easy for users to create a new gig quickly. The information needed to fill the form should include:

• Gig Title
• Category and sub category of the gig
• Pictures of the gig Gig description
• Tags
• Duration needed to deliver the gig
• Instructions for buyers

Orders

Order section keeps full track of all the delivered, incomplete and canceled orders. It must comprise detailed invoice of all the orders along with corresponding payments to make it easy for users to review their orders.

Sales

Particularly made for service providers, this section enables users to manage their sales and revenues. Using this tool, users can track all their gigs along with insights like:

• Monthly earnings
• Gigs taken
• Number of positive ratings
• Average selling price

In this way, users can enhance their productivity.

Interaction

To build connections between service seekers and gig providers, a messaging tool is a must. Combine both instant messaging and email to get enhanced peer to peer communication. Make the process of starting an interaction simple.

Post a Request

Using a simple request popup, seekers can post jobs and get requests from service providers. This makes it easy for a buyer as it eliminates the need for searching through thousands of results. After creating the request, user can review the offers by various sellers.

This is a feature that you shouldn’t compromise with. So, don’t go for a clone script that doesn’t promise this.

Favorites

Provide an option of adding any gig as favorites to account which can be later accessed from the favorite section. Allow users to categorize the bookmarks. This helps users in sorting and managing the gigs. A simple functionality that will be very helpful to users.

Profile Page

A dedicated profile page informs seekers about the service providers. Users can showcase their expertise by sharing experience, skills, and other details. Following fields can be added to the page:

• Name with tagline
• Member since
• Location
• Profile picture
• About
• Gigs on offer

Referral Program

A referral program is a good strategy to build initial user base. Using this, users can invite their friends to use the platform and give them a free gig or any other form of reward. Referral rewards are being used by ecommerce startups across the world for marketing and user acquisition.

Conclusion

The biggest advantage of such platforms is that they get small jobs done for a set cost. Although the popularity of platforms like Fiverr and Fourerr among freelance users cannot be denied, there is still scope for targeted small jobs marketplace.

Buy a script that comes with good features or hire professionals to build it from scratch; whatever option you choose, make sure you get all the features listed in the above post.

If you are pondering over the idea of a truly unique freelancing jobs clone, then, our team of web developers can help you with web design, development as well as marketing.

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