Planning to Build An E-learning Website like Udemy or Coursera? Here’s What You Need to Consider!

Planning to Build An E-learning Website like Udemy or Coursera? Here’s What You Need to Consider!

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Since the inception of e-learning, online education has gained momentum among school students, college students, and executives. As per statistics shared by Forbes, the global e-learning market is expected to reach $325 billion by 2025.

As online education is in full bloom, many entrepreneurs are persuaded to build a stable and reliable online learning platform like Udemy or Coursera of their own. In this blog post, I will share different factors to consider before developing a successful e-learning website.

Factors to Consider while Developing An E-learning Website like Udemy or Coursera

Conduct a Market Analysis to Understand Your Audience

With surging demand for effective and affordable education, the need to develop a reliable e-learning website like Udemy or Coursera is also increasing. But to validate such requirements, it’s imperative to perform market research and gain insights into user behavior.

To begin with, the development of your e-learning website, the first and foremost step should be analyzing the needs of your audience, i.e. what they are looking for in an e-learning website, which subjects do they prefer to learn, and more. In order to develop an effective e-learning environment, you need to focus on the following metrics:

  • The demographics of your learners like their age, gender, educational background, learning abilities.
  • The mental makeup and the belief system of the learners.
  • The primary objectives and learning preferences of your learners.
  • The skills that your e-learning audience possess.

By understanding your audience and knowing about their interests, you can create useful and personalized content that targets their needs.

Choosing the Right Business & Revenue Model For Your e-learning Website

We have listed a few business models and revenue streams that you can adopt for your e-learning business.

Business Models For Your e-learning Website:

Academy Model – Providing a comprehensive school type learning experience, an academy business model empowers the learners to gain insights into a vertical rather than focussing on a particular topic. It involves a recurring fee (based on the lesson) that grants students access to all of the information they want. As long as the learners pay the fee, they are eligible to pick and choose the content from your library.

Night School Model – Being popular among many universities and educational institutes worldwide, the night school model includes an upfront fee that the learners have to pay for accessing a specific course. The students have to follow a fixed curriculum where their progress is effectively tracked by tests and quizzes. This learning model has been preferred by companies like Udemy, Skillshare, and more.

Revenue Models for Your e-learning Website:

Affiliate Model – In this revenue stream, the e-learning platform features a link for the study material or equipment that a learner would need to progress in a specific course. After following the link if the user makes a purchase of the recommended material, your e-learning website earns money out of it.

Corporate Model – Being widely preferred by big companies for training their employees, a corporate model enables you to tie up with organizations for their learning-related needs. By catering to their requirements through specific sources (professionals or teachers) and training their employees in a centralized manner, your website can easily earn more revenue.

The Necessary Features to Add to Your e-learning Portal

Here are some necessary features that you must consider before developing an online learning platform of your own:

Account Registration and Profile Management

The e-learning website must have a simple registration process for users to create an account. It must allow users to register by filling in their details i.e, name, email ID, and phone number. Also, the website must support registration through social media accounts like Facebook or Twitter.

The next crucial feature to focus upon is profile management. After the successful registration, the users should be enabled to manage their profile details. Learners need to be able to add or delete specific courses, create a wishlist, update a profile picture, manage certificates, follow teachers and more. A learner’s profile may involve user information, a section showcasing certificates and credits, a list of ongoing/finished courses, purchase history of the student, and settings page.

Teachers’ profile should comprise their basic info, qualification, expertise, experience, reviews, and feedback from the students they have mentored on the website.

Search, Categorization, and Filtration

The e-learning portal must be equipped with a search bar that enables users to perform a search based on keywords, categories, and filters to help them find the ideal tutor.

Course Description

Ideally, every course must involve a precise description, the due date to enroll, information about its instructor, list of topics included, and more. Also, by adding a review section, new users will be able to check the utility and the relevance of a course.

Multilingual Content

By showcasing the content in multiple languages on your e-learning website, you can empower users to easily achieve their learning objectives. An additional filter can be included to list teachers based on the language they may communicate in with the student.

Payment Gateways

If there are paid courses available on your e-learning platform, you need to provide a convenient method that enables the learners to pay for those specific courses.

Admin Panel

The admin can effortlessly manage user profiles, website content, course information, reports and analytics, reviews and much more.

Video Chat

The online learning portal you choose to launch your website must be integrated with an advanced tool such as CometChat that enables live video chat sessions between a teacher and learners.

Video chat is a must have feature for an eLearning marketplace to create an effective real-life learning environment. To deliver lessons and consultation effectively, online learning and consultation solution Yo!Coach puts its trust in CometChat (CometChat Go API is pre-integrated with YoCoach for implementing video call functionality). CometChat is a prefect text and video chat tool which has all the essential features to deliver a great online learning and consultation experience.

Some of the important features provided by CometChat are:

–        Real-time Text Messaging
–        One-on-one Chat
–        One-on-one Video Call
–        File sharing
–        Stickers and emojis
–        Voice notes
–        Collaborative whiteboard
–        Collaborative document
–        Screen sharing

As our text and video chat integration partner, CometChat brings and exclusive offer for Yo!Coach buyers on monthly and yearly subscription for Startup, Growth and Mega Plans of their ‘CometChat Go’ product. Coupon codes will be provided to new as well as existing Yo!Coach clients to avail 40% discount and an additional 20% discount will also be provided for annual subscriptions.

Launch your online learning marketplace with Yo!Coach and avail this offer from CometChat. Get in Touch

Video Security

The security of your video content from illegal downloads & sharing should be the utmost priority for you. This is where many companies prefer going for video hosting solutions for business which provides high security from any illegal or unauthorized access.

TextPad or Collaborative Document

A TextPad allows teachers and learners to create documents during the online sessions.

Text Chat

This feature in Yo!Coach enables the teacher and the learner to communicate with each other through text chat during the online lecture. The Text Chat has the following features:

  • Text messages interchange
  • Emoticons
  • Special characters and more


A whiteboard allows the users to effectively edit documents, save revisions, export files, and more. The whiteboard feature brings ease for the teachers and learners to keep records and make notes during online sessions.


Using workspace, teachers can upload files related to the course and the learners are given access to download those files from the Workspace.

Planning to Launch Your e-learning Website?

Making a Right Choice of UI Strategy and Technology Stack

Offering unique designs consisting of appealing images, illustrations, and readable typography would be a boon for your website. Likewise, to make your e-learning website stand out, you need to choose an optimal technology stack that matches your needs.

To build a scalable and engaging e-learning website, you must follow the best practices shared below:

Simplicity is the Key

To make the learning process effortless and intuitive, it’s essential to add simple and consistent design elements to your e-learning portal that could be easily accessed by the first-timers intuitively.

Responsive Designs add Value

As mobile devices are an indispensable part of everyone’s life nowadays, it’s necessary to include a responsive design that makes your e-learning website compatible with a mobile device.

Functionalities Make all the Difference

Apart from implementing the right tech stack on your e-learning website, you can use extra plug-ins or third-party tools to deliver an engaging user experience.


As online learning has become a significant part of the education industry, building a unique e-learning website requires thorough planning and research. To stand out among the existing players like Udemy or Coursera, it’s essential to deliver an exceptional experience to your audience. By leveraging a thoughtfully designed solution like Yo!Coach, you can transform your vision of developing an e-learning website into reality.

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