How to Build a Home Service Website like Thumbtack or TaskRabbit

Last Updated 27th Oct, 2025

Home service marketplaces like TaskRabbit and Thumbtack have transformed the on-demand handyman industry with their revolutionary measures- seamlessly connecting independent handymen with the service-seeking residents. The annual revenue earned by TaskRabbit and Thumbtack is USD 75 million and USD 231.1 million in 2025, respectively, displaying the in-demand business endeavor. Pioneering the on-demand handyman service industry, these platforms continue to shape modern hiring patterns.

Contemporary entrepreneurs can capitalize on the industry to generate a profitable business influenced by these trailblazing platforms. Therefore, catering to the rising demand and addressing present-day challenges faced by the handyman industry, business owners can offer digital convenience, trust, and an extensive variety of services to their target audience.

Consequently, business owners can enter the proliferating industry, estimated to reach the market size of USD 2,340.4 million by 2035¹, by curating strategic business strategies and gaining a deep understanding of the consumer requirements. This blog is formulated after thorough research, aimed at assisting entrepreneurs in launching a successful home service business and a powerful website like Task Rabbit and Thumbtack.

How does a Website like Thumbtack or TaskRabbit Work?

Home service websites like Thumbtack and TaskRabbit are both broad-based, aggregate platforms that connect homeowners with local professionals based on job type and requirements, as well as time, work experience, and niche specialties. Furthermore, the workflow of these platforms is provided below for quick reference to the platform’s functions.

What is the Business Model of TaskRabbit?

The business model of TaskRabbit has been built on a tried and tested ecosystem, and on implementing previous customer feedback. Given below is the workflow of the platform.

• Taskers list themselves on the platform, adding their skills, availability, and service charges.
• Customers, or homeowners, post their quick, on-demand job requirements with date, time, instructions, and address for matching with the most suitable tasker available in the region.
• Customers can browse and compare the taskers listed on the website on the basis of their skills and job satisfaction rate.
• After matching with the required service provider, both parties can communicate through in-app messaging, sharing details, requirements, availability, and more.
• After the job completion, customers give reviews and ratings, which enhances the platform’s credibility.
• TaskRabbit integrates payment processes securely, offering operational convenience and efficiency to platform users.

What is the Business Model of Thumbtack?

The business model of Thumbtack is built to accommodate large and specialized on-demand service requirements and therefore, follows the workflow mentioned below.

• Thumbtack assists users in registering securely on the platform. Service seekers add their contact information while the service providers list their skills, work experience, pricing, and more.
• Homeowners or service seekers post a job with advanced job postings for the professionals to bid on the job postings with relevant and custom price quotes.
• Service seekers analyse the job profiles and bids before hiring the professionals. Additionally, they can also directly message the service seekers to finalize the job requirements.
• Both parties confirm job completion on the platform, and further, processing payments securely through Thumbtack.

While sites like TaskRabbit manage quick on-demand tasks like home cleaning, moving services, and furniture assembly, sites like Thumbtack handle specialised long-term projects such as house remodeling, event planning, personal training, and more.

What is the Revenue Model of TaskRabbit & Thumbtack?

The revenue model of TaskRabbit and Thumbtack differs on the basis of smaller on-demand everyday tasks and large specialized projects, respectively. Furthermore, for a better understanding, some more income streams are listed below.

TaskRabbit	Thumbtack
Commission Fees	Pay-per-lead
Trust & Support Fees	Credit System
Registration Fees	Subscription Plan
Paid Promotions	Advertisement Promotion
Peak Pricing	Listing Fees

TaskRabbit earns revenue through service fees per task, whereas Thumbtack earns its income through the pay-per-lead and pay-to-connect business model. After a glimpse at the revenue streams, the next section covers the industry giants

Top websites like Thumbtack and TaskRabbit

The handyman industry has multiple broad-based and niche-specific service providing platforms, bridging teh gap between handymen and service professionals with local service seekers or homeowners. Get valuable insights into the industry by exploring the market competitors who offer unique features and a broad array of services before entering the home services industry.

1. Airtasker

Airtasker was founded in 2012 in Australia and has listed a variety of tasks on the platform, ranging from deliveries, cleaning, gardening, to office admin, computer & IT services. Airtaser has registered over 2.1 million users in around 5 countries. The home service website has generated an annual revenue of AUD 52.7 million in the financial year of 2025³.

2. Handy

Handy was founded in 2012, connecting independent, reliable, skilled professionals with local homeowners in diverse home service categories. The platform has registered over 50,000 users and has generated an estimated annual revenue of USD 204.4 million². Build a service marketplace like Handy with unique value points- added convenience, quick matching, vetted home service professionals, transparent pricing, and the latest, easy-to-use in-app features.

3. Angi

Angi was launched in the US as Angie’s List in 1995 for local service professionals and to create credibility among the local communities. Today, the platform has registered over 200,000 skilled service professionals and has recorded an annual revenue of USD 246 million in Q1 of 2025. Angi has delivered a quality customer experience by listing vetted professionals on the platform with guaranteed security and transparency.

4. Bark.com

Bark.com was founded in the United Kingdom in 2015, and today operates in more than 10 countries. The platform has registered 7 million users, connecting skilled home service professionals in diverse industries. Moreover, Bark.com has recorded an estimated annual revenue of USD 246 million⁴. The platform is built on a lead-generation business model and is a user-friendly platform with robust security and accountability.

Why Home Services Websites are Beneficial for Business Owners?

Launching a home service website like Thumbtack and TaskRabbit is profitable and highly beneficial for business owners, offering an increased reach, operational efficiency, and access to new revenue streams. Furthermore, some of the added advantages are listed below.

1. Flexibilty & Autonomy

The flexibility offered in the home service industry assists in an elevated operational convenience. Websites like TaskRabbit & Thumbtack can be quickly and hassle-free launched with robust, readymade solutions with in-built market-ready and feature-packed software, reducing manual labor requirements. Business owners can analyse the in-demand services and cater to the industry’s needs.

2. Asset-Light Business

Launching home service websites like Thumbtack and TaskRabbit has a low entry barrier, allowing quick and easy access to the industry. Business owners can take advantage of this and invest in asset-light businesses to increase the return on investment (ROI) and decrease the time to reach their breakeven point. Minimize your capital investment and attain a competitive edge in the home service industry.

3. Large Industry-based Demand

The industry-based demand has been on a constant rise, with added convenience offered by the on-demand aggregate marketplace like Thumbtack and TaskRabbit. The industry niches can be segregated based on broad-based and niche-based marketplaces—popular services like an electrician, plumbing, cleaning, healthcare, car services, and more are adding to the in-demand industries that can be capitalized on to generate flourishing profits.

4. Enhanced Consumer Reach

Cater to the untapped industries with a powerful home service website like Thumbtack and TaskRabbit, by offering an easy-to-use interface and simplified accessibility for homeowners to the skilled professionals. Leverage the home service industry with in-depth demographic analysis, reaching a wider and larger consumer base without costly advertisements and marketing campaigns.

5. Easy to Scale with Full Branding Control

Home service websites like Thumbtack and TaskRabbit, launched with a market-ready solution, are built to scale and expand into large-scale business operations. Additionally, it has comprehensive branding control, personalised platform operations, and strengthens brand presence while ensuring brand consistency and seamless scaling of the platform.

6. Steady Revenue Streams

A steady recurring income is ensured by integrating steady revenue channels on the platform, such as a commission model, subscription plans, featured listings, display ads, and more. These models ensure a constant flow of income even with consumer fluctuations recorded on the platform.

7. Low Operational Costs

The digitization of the marketplace operations reduces the large administrative costs required for the smooth functioning of broad-based websites like TaskRabbit and Thumbtack. The automation of processes on the platform has decreased operational expense while improving efficiency.

8. Streamlined Business Operations

A centralised dashboard offers operational convenience- simplifying the overall workflow, minimizing delays, reducing error possibilities, while enhancing productivity and efficiency, all of which can be achieved with a robust platform. Furthermore, a turnkey software is designed to offer operational convenience and assist in an error-free platform experience.

9. Enhanced Trust and Credibility

Website launched with a scalable and robust software solution is built to offer enhanced trust and credibility with in-built features such as profile verification, customer review, and secure payments. A transparent and optimized experience encourages customer retention with long-term clients and repeat customers.

10. Competitive Advantage

A business owner attains a competitive advantage in the industry by making data-driven growth decisions facilitated by powered solutions, and by quickly launching their home service website like Thumbtack and TaskRabbit, in a growing and fast-paced industry.

Home service businesses grow faster by leveraging technology to streamline operations, attract a wider customer base, and adapt to evolving market demands, therefore creating a mutually advantageous ecosystem for both the business owner and its user types.

Must Have features in Home Service Websites like Thumbtack and TaskRabbit

Features play an integral role in the success of any online marketplace business. Therefore, it is imperative to integrate your home service website with a combination of paramount as well as unique features and functionality.

Listed below are features that you definitely need to integrate into your home services website, distinctively for each user type.

Admin- The Business or Platform Owner

• Comprehensive Admin Dashboard
• Robust Data and Analytics
• Efficient User Verification & Management
• Commission Management
• Ratings & Review Management
• Management of Service Charges
• Intuitive Content Management System (CMS)
• User management
• Issue Resolution
• Easy Order Management

Service Seeker- Homeowners

• Advanced Search Filters
• Advance Job Search
• Multiple Payment Options
• In-app Chatting
• Ratings and Reviews
• In-app Messaging
• Discounts and Offers
• Direct Booking
• Make Skill Request
• Calendar Booking

Service Provider- Skilled & Vetted Handymen

• Secure Login
• Push Notifications
• Feedback and Credibility
• Comprehensive Dashboard
• Secure Payment Processing
• Multilingual Functionality
• Easy Earning Withdrawals
• eWallet Management
• Robust Job Cancellation Policy
• Service Packages

Challenges to Start a Home Services Website like Thumbtack or TaskRabbit

Starting a website like TaskRabbit and Thumbtack requires a detailed understanding of the handyman and the on-demand service industry, which assists in navigating the business roadblocks and initiate a well-planned and a successful business.

1. Seasonal Fluctuations

Unpredictable and segregated sales cycles have led to seasonal fluctuations for a niche-specific service marketplace. Resultingly, it may only produce seasonal high profits for skilled handymen, such as snow removal in winters, Arborists for spring, leak & roof repair handymen in the rainy season, party decorations during festive seasons, and more.

Solution

Business owners can navigate the seasonal challenges faced in the market by customizing and diversifying the hierarchical service categories and balancing them during different seasons, along with implementing effective marketing tools to promote the platform successfully.

2. Finding Skilled & Reliable Handymen Professionals

With the offered autonomy on platforms like TaskRabbit and Thumbtack, multiple handymen professionals register with home service websites and can easily bid on any job posted. Therefore, it becomes difficult to find a reliable and skilled professional from a large pool of service providers.

Solution

The platform owner can organise a pre-screening of interviews to curate a refined list of professionals. Moreover, if this is not feasible for large organisations, they can assess with a thorough registration process that only involves hiring handymen after a reliable background verification check, valid certification, and a detailed work portfolio.

3. Customer Retention

The handymen’s job profits from one-time or short-term job types that can be replaced after one-time hiring, like plumbing, carpentry, electricity, or catering, and therefore affects the sustainability of the handyman business and hinders the profit-making abilities of websites like Thumbtack and TaskRabbit.

Solution

A business owner can integrate their website with promotional offers and discounts to retain and offer long-term value to customers. Furthermore, businesses can offer promo codes and other discounts, along with ensuring high-quality work delivery to customers, to retain long-term customers.

4. Manage Work Schedules

The work schedules can get difficult to manage for handymen with the increase in market demand. Furthermore, multiple bookings and tight schedules can make management difficult for a handyman. This poor task management can lead to lost platform users.

Solution

This challenge can be overcome with automation on your robust user dashboard that assists in streamlined task management. Invest in software that offers an intuitive and strategic dashboard, elevating the business owner’s experience by delivering tools that support long-term planning and informed decision-making.

5. Deals outside the Handyman Marketplace

The market witnessed off-marketplace deals in the home service industry, resulting in lost business. This practice has emerged as a challenge for platform owners, as service seekers would avoid paying commission or platform fees. Therefore, it becomes imperative to cater to this challenge for a well-established marketplace.

Solution

Navigating this pain point, the handyman industry has levied cancellation charges on service seekers as cancellation charges or job cancellation fees. These charges allow business owners to be compensated fairly on such engagements and further assist in preventing losses by setting a pre-defined window for the assigned jobs.

Step-by-Step Guide to Build a Home Service Website

To build a home service website like Thumbtack and TaskRabbit, a business owner can follow these researched and elaborate steps to

Whether you want to start your business from scratch or want to enhance your existing on-demand service business in the online realm.

1. Identify Industry Requirements

Initiate market research for your business by identifying the pain points of the user types in the industry. Conduct market research with thorough PESTLE, SWOT, and Porter’s 5 forces competitive analysis. Influence your business’s primary objective according to the challenges of the handyman industry.

Determine a profitable commission rate set for the platform, along with the industries or business domains that can be catered to generate profits in your duty area. Some examples are Uber for beauty, doctors, massage therapists, pest control, pet care, and more.

2. Invest in a Lucrative Business Structure

The home service website industry accommodates multiple business types, and business owners can invest in a business model that aligns with their goals. After a detailed market analysis, here are some of the preferred choices of the entrepreneurs.

Business Structure-Based Business Models

1. Limited Liability Company (LLC): Investing in a salary-based model with separate personal Assets.

2. Sole Proprietorship: With no distinction between teh owner and the business, this model bears business risks and liabilities.

3. Marketplace Model: This is an aggregate platform that allows customers to book handymen directly on the platform.

Business Models according to the Workflow

1. Bidding module: The Bidding module allows handymen or service providers to bid for the job posted by service seekers or homeowners.

2. Direct Hiring: The direct hiring module facilitates direct invitation to the handyman by service providers to complete a job.

3. Hybrid Model: While a hybrid model is equipped with features that accommodate both the bidding module as well as the direct invitation.

3. Select Key Features for Your Home Service Website

The next step to build a website like TaskRabbit or Thumbtack is to select essential features and functionalities to be integrated into your marketplace that set your platform apart in the crowded industry. Listed are the key features for different user types.

Admin	Service Provider/ Handyman	Service Seeker/ Homeowner
Comprehensive Dashboard	Calendar Booking	Advanced Search Filter
Analytics and Reports	Job Cancellation Window	In-app Messaging
Manage & Verify Users	Secure Payment	Ratings & Reviews
Commission & Price Management	Offline Module	Advanced Job Posting
Reviews & Ratings Management	Multi-lingual & Multi-currency	Multiple Payment Options
Stripe Connect	Service Packages	Issue Resolution

4. Monetization Strategies for Your Home Service Website

A businessman can incorporate multiple sources of revenue streams on their website, like TaskRabbit and Thumbtack, to generate a continuous and stable income from their freelancing platform. The listed monetization strategies are proven income sources accommodating immense revenue-making capabilities.

• Commission Fees
• Featured Listing
• Service Charges
• Subscription Charges
• Sponsored Freelancers
• Display Advertisements

5. Choose Aligning Developmental Method

A business owner can choose from the diverse development methods available in the industry- custom development, readymade solution, and SaaS-based. An SMB, start-up, or large organisation can analyze the three methods and find the one best suited to their business goals and requirements.

1. Custom Developmental Method

The custom development process requires designing and developing a website like TaskRabbit and Thumbtack from scratch with a dedicated team of experts. For a business owner choosing this developmental approach to build a website like TaskRabbit or Thumbtack, they need to have high technical knowledge. Additionally, this method requires a higher time and financial investment.

2. Readymade Software Solution

A readymade solution is a market-ready solution that is loaded with industry-specific features that assist a businessman to enter the handyman industry in their chosen specific niche within a few days or a week. Furthermore, the turnkey solutions are fully customizable and scalable, available at a one-time cost and with lifetime ownership.

3. SaaS-based Solution

The SaaS-based solutions are third-party hosted software that are available at a recurring monthly cost starting at USD 50/month, and charge additionally for more features and functionalities on the platform. This developmental approach may result in data and security breaches.

Therefore, a business owner must look into the advantages and disadvantages of all the options available in the market and then choose a method that aligns the most with their business requirements.

6. Launch and Market

Build and promote your website like TaskRabbit and Thumbtack to establish your brand name in the industry. This is one of the most important steps for the seamless and successful launch of your handyman platform.

Business owners can invite loyal customers to the platform through social media, influencer market, strategic partnerships, email, content marketing campaigns, and more, and retain them through a user-friendly platform that offers localised campaigns, discounts, and offers.

After a glimpse into the detailed steps to build a website like TaskRabbit and Thumbtack. Furthermore, the blog introduces business owners to Yo!Gigs, one of the most aligned solutions purpose-built and designed after detailed market analysis, and is built to fit your business requirements with its fully customizable abilities and thorough branding control.

Yo!Gigs: All in Software Solution to build a Home Service Website like Thumbtack or TaskRabbit

Yo!Gigs is a robust and all-rounded handyman business software, packed with diversified and multiple industry-specific features that assist in launching a robust and powerful home service website like Thumbtack or TaskRabbit. The software is designed to scale with full customization abilities, diverse revenue channels, and pre-integrated digital marketing tools such as SEO, social media, email marketing, and more.

To elucidate clearly, it is a go-to solution for startups, SMBs, as well as large businesses with unique and visionary ideas to launch a marketplace that aligns with their business vision. Yo!Gigs has successfully delivered robust solutions to its global clientele with a market experience of over 10 years.

Key Benefits

• Well-rounded and Adaptable to the diverse On-demand Service Industry
• Self-Hosted and White Label Software
• Fully Scalable and Customizable
• One-time Cost with No Recurring Cost
• No-coding Experience Required
• Assists in Quick Launch- Within a few days or a week
• One-year free Technical Support

Key Features

• Multi-Liguil & Multi-Currency
• Booking Calendar
• Service Packages
• Discounts and Offers
• Stripe Connect
• Job Cancellation Window
• Stripe Connect
• Sponsored Freelancer
• Offline module
• Comprehensive User Dashboards

Home Service Marketplaces powered by Yo!Gigs

Yo!Gigs is designed after numerous hours of R&D on the on-demand service industry and is meticulously developed to fit the handyman, home-services, and freelance industry. Listed below are the global marketplaces launched with Yo!Gigs that cater to diverse service industries.

1. Impact Maker

Impact Maker is a Germany-based sustainability marketplace, designed meticulously to connect the eco-conscious businesses and clients to consult skilled ESG professionals and sustainability experts. Yo!Gigs assisted its esteemed client in building a niche-based marketplace, delivering a top-tier service platform along with an upstanding client satisfaction.

2. Mechanic Bids

Mechanic Bids powered by Yo!Gigs is a Texas-based automotive repair and car servicing website that connects skilled motor vehicle mechanics with local customers. It assists local homeowners in hiring the best vetted mechanics easily through the platform.

3. Bidsta

Bidsta is an Australia-based aggregator platform that has listed a wide range of service categories for the real estate industry. Real estate agents are connected with the property owner, ready to list their estate. The buyers can bid for their preferred listed property on the platform.

4. Uptech.Work

Uptech.Work is a platform based in Florida, USA, an aggregate enterprise-grade on-demand marketplace launched to connect thoroughly vetted construction industry consultants with the target audience. Yo!Gigs has assisted the platform owner in launching a robust platform that supports long-term growth.

Parting Thoughts

Building a home service website like Thumbtack or TaskRabbit requires a strategic blend of careful planning, robust technology, and deep market understanding. Entrepreneurs can effectively address real customer pain points and distinguish their platform in a competitive landscape by focusing on user-centric features, seamless workflows, and scalable business models.

The home services marketplaces are proliferating with great business opportunities. We can only expect more platforms like TaskRabbit and Thumbtack to emerge and take the center stage in the coming years. On-demand home services are poised for further segmentation, making it an opportune moment for entrepreneurs and business owners to cater to the pain point and invest in the industry. Yo!Gigs is designed to fit the requirements of the industry, therefore, making it one of the best solutions available in the market.

Frequently Asked Questions

Q 1. Is Yo!Gigs a perfect solution to start websites similar to TaskRabbit and Thumbtack?

Ans. Yo!Gigs is a seamless end-to-end home service software packed with all the latest features and built with modern technology to launch fully functional home services websites. Since Yo!Gigs is fully customizable, the websites like TaskRabbit & Thumbtack can be built by customizing Yo!Gigs and integrating the features of these websites.

Q 2. How much does it cost to build websites similar to TaskRabbit & Thumbtack?

Ans. The cost of building websites similar to TaskRabbit and Thumbtack depends on the developmental approach selected by the business owner, according to their goals and requirements. Consequently, one cost-effective way of building the website is using ready-made software like YoGigs, which can significantly reduce the cost of building a website from scratch, and with a readymade solution, the time and effort required to build the website are also less than a custom-developed solution.

References

• Thumbtack Company Overview, Contact Details & Competitors | LeadIQ
• Handy: Revenue, Competitors, Alternatives
• Airtasker full-year revenue rises 12.8% with growth from US and UK
• BARK Reports Third Quarter Fiscal Year 2025 Results

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