{"id":293,"date":"2016-06-14T13:53:28","date_gmt":"2016-06-14T13:53:28","guid":{"rendered":"http:\/\/www.fatbit.com\/glossary\/?p=293"},"modified":"2025-11-18T09:12:42","modified_gmt":"2025-11-18T09:12:42","slug":"negative-keywords","status":"publish","type":"post","link":"https:\/\/www.fatbit.com\/glossary\/negative-keywords\/","title":{"rendered":"Negative keywords"},"content":{"rendered":"<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Used in Pay-per-click (PPC) advertising campaigns, a negative keyword is a word or phrase for which you don\\u2019t want your advertisement to appear in the search results. Mentioning negative keywords in AdWords or other ad networks is important as it enables you to display your ad to a more relevant target audience, reduces bounce rate, therefore, make the campaign optimum. \\nFor example, as an India based SEO firm you may include \\u2018SEO\\u2019 as a negative keyword in your PPC campaign. Reason being, you only want to target people who are specifically looking for SEO services in India. People who are searching for only \\u2018SEO\\u2019 may have a different purpose on mind. Not mentioning such generic search terms as negative keywords makes your PPC campaign less effective while costing more. \\n&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15357,&quot;3&quot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;9&quot;:0,&quot;10&quot;:2,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\">Used in Pay-per-click (PPC) advertising campaigns, a negative keyword is a word or phrase for which you don\u2019t want your advertisement to appear in the search results. Mentioning negative keywords in AdWords or other ad networks is important as it enables you to display your ad to a more relevant target audience, reduces bounce rate, therefore, make the campaign optimum.<br \/>\nFor example, as an India based SEO firm you may include \u2018SEO\u2019 as a negative keyword in your PPC campaign. Reason being, you only want to target people who are specifically looking for SEO services in India. People who are searching for only \u2018SEO\u2019 may have a different purpose on mind. Not mentioning such generic search terms as negative keywords makes your PPC campaign less effective while costing more.<br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Used in Pay-per-click (PPC) advertising campaigns, a negative keyword is a word or phrase for which you don\u2019t want your advertisement to appear in the search results. Mentioning negative keywords in AdWords or other ad networks is important as it enables you to display your ad to a more relevant target audience, reduces bounce rate, &hellip; <a href=\"https:\/\/www.fatbit.com\/glossary\/negative-keywords\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Negative keywords&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Negative keywords - FATbit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fatbit.com\/glossary\/negative-keywords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Negative keywords - FATbit\" \/>\n<meta property=\"og:description\" content=\"Used in Pay-per-click (PPC) advertising campaigns, a negative keyword is a word or phrase for which you don\u2019t want your advertisement to appear in the search results. Mentioning negative keywords in AdWords or other ad networks is important as it enables you to display your ad to a more relevant target audience, reduces bounce rate, &hellip; Continue reading &quot;Negative keywords&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fatbit.com\/glossary\/negative-keywords\/\" \/>\n<meta property=\"og:site_name\" content=\"FATbit\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-14T13:53:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-18T09:12:42+00:00\" \/>\n<meta name=\"author\" content=\"manish\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"manish\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fatbit.com\/glossary\/negative-keywords\/\",\"url\":\"https:\/\/www.fatbit.com\/glossary\/negative-keywords\/\",\"name\":\"Negative keywords - FATbit\",\"isPartOf\":{\"@id\":\"https:\/\/www.fatbit.com\/glossary\/#website\"},\"datePublished\":\"2016-06-14T13:53:28+00:00\",\"dateModified\":\"2025-11-18T09:12:42+00:00\",\"author\":{\"@id\":\"https:\/\/www.fatbit.com\/glossary\/#\/schema\/person\/42b3877ff05de614487cbc26ffe75da8\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.fatbit.com\/glossary\/negative-keywords\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fatbit.com\/glossary\/negative-keywords\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fatbit.com\/glossary\/negative-keywords\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fatbit.com\/glossary\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Negative keywords\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fatbit.com\/glossary\/#website\",\"url\":\"https:\/\/www.fatbit.com\/glossary\/\",\"name\":\"FATbit\",\"description\":\"Glossary\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fatbit.com\/glossary\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fatbit.com\/glossary\/#\/schema\/person\/42b3877ff05de614487cbc26ffe75da8\",\"name\":\"manish\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fatbit.com\/glossary\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/791a723509c6dbfde5c2453e776877aa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/791a723509c6dbfde5c2453e776877aa?s=96&d=mm&r=g\",\"caption\":\"manish\"},\"url\":\"https:\/\/www.fatbit.com\/glossary\/author\/manish\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Negative keywords - FATbit","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fatbit.com\/glossary\/negative-keywords\/","og_locale":"en_US","og_type":"article","og_title":"Negative keywords - FATbit","og_description":"Used in Pay-per-click (PPC) advertising campaigns, a negative keyword is a word or phrase for which you don\u2019t want your advertisement to appear in the search results. 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