{"id":275,"date":"2016-06-14T13:49:09","date_gmt":"2016-06-14T13:49:09","guid":{"rendered":"http:\/\/www.fatbit.com\/glossary\/?p=275"},"modified":"2025-11-18T09:12:29","modified_gmt":"2025-11-18T09:12:29","slug":"lead-generation","status":"publish","type":"post","link":"https:\/\/www.fatbit.com\/glossary\/lead-generation\/","title":{"rendered":"Lead generation"},"content":{"rendered":"

Lead generation is an important concept of marketing and sales domain. It involves building list of potential clients that may buy products and services of the business. Leads can be generated through guest blogging, social media campaigns, email marketing, online advertisements, and more.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Lead generation is an important concept of marketing and sales domain. It involves building list of potential clients that may buy products and services of the business. Leads can be generated through guest blogging, social media campaigns, email marketing, online advertisements, and more.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"\nLead generation - FATbit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fatbit.com\/glossary\/lead-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead generation - FATbit\" \/>\n<meta property=\"og:description\" content=\"Lead generation is an important concept of marketing and sales domain. It involves building list of potential clients that may buy products and services of the business. 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