{"id":244,"date":"2016-06-14T13:28:30","date_gmt":"2016-06-14T13:28:30","guid":{"rendered":"http:\/\/www.fatbit.com\/glossary\/?p=244"},"modified":"2025-11-18T09:11:56","modified_gmt":"2025-11-18T09:11:56","slug":"cost-per-action-cpa","status":"publish","type":"post","link":"https:\/\/www.fatbit.com\/glossary\/cost-per-action-cpa\/","title":{"rendered":"Cost per action (CPA)"},"content":{"rendered":"<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Cost per action is the pricing model, which is followed by ad networks. In this model, advertisers pay for each action, which includes clicking on the advertisement, viewing the ad, and more.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15357,&quot;3&quot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;9&quot;:0,&quot;10&quot;:2,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\">Cost per action is the pricing model, which is followed by ad networks. In this model, advertisers pay for each action, which includes clicking on the advertisement, viewing the ad, and more.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cost per action is the pricing model, which is followed by ad networks. In this model, advertisers pay for each action, which includes clicking on the advertisement, viewing the ad, and more.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cost per action (CPA) - FATbit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fatbit.com\/glossary\/cost-per-action-cpa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cost per action (CPA) - FATbit\" \/>\n<meta property=\"og:description\" content=\"Cost per action is the pricing model, which is followed by ad networks. 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