{"id":213,"date":"2016-06-14T13:03:35","date_gmt":"2016-06-14T13:03:35","guid":{"rendered":"http:\/\/www.fatbit.com\/glossary\/?p=213"},"modified":"2025-11-18T09:13:51","modified_gmt":"2025-11-18T09:13:51","slug":"word-of-mouse","status":"publish","type":"post","link":"https:\/\/www.fatbit.com\/glossary\/word-of-mouse\/","title":{"rendered":"Word of mouse"},"content":{"rendered":"

Word of mouse is an online marketing practice, which works on the same principles as word of mouth. However, in contrast to word of mouth, in word of mouse awareness about a brand\/service\/product\/event is spread through different online channels. A user sharing a product with friends on email or via social media or recommending it through any other online channel is an example of word of mouse. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Word of mouse is an online marketing practice, which works on the same principles as word of mouth. However, in contrast to word of mouth, in word of mouse awareness about a brand\/service\/product\/event is spread through different online channels. A user sharing a product with friends on email or via social media or recommending it … Continue reading “Word of mouse”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"\nWord of mouse - FATbit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fatbit.com\/glossary\/word-of-mouse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Word of mouse - FATbit\" \/>\n<meta property=\"og:description\" content=\"Word of mouse is an online marketing practice, which works on the same principles as word of mouth. However, in contrast to word of mouth, in word of mouse awareness about a brand\/service\/product\/event is spread through different online channels. A user sharing a product with friends on email or via social media or recommending it … Continue reading "Word of mouse"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fatbit.com\/glossary\/word-of-mouse\/\" \/>\n<meta property=\"og:site_name\" content=\"FATbit\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-14T13:03:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-18T09:13:51+00:00\" \/>\n<meta name=\"author\" content=\"manish\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"manish\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fatbit.com\/glossary\/word-of-mouse\/\",\"url\":\"https:\/\/www.fatbit.com\/glossary\/word-of-mouse\/\",\"name\":\"Word of mouse - FATbit\",\"isPartOf\":{\"@id\":\"https:\/\/www.fatbit.com\/glossary\/#website\"},\"datePublished\":\"2016-06-14T13:03:35+00:00\",\"dateModified\":\"2025-11-18T09:13:51+00:00\",\"author\":{\"@id\":\"https:\/\/www.fatbit.com\/glossary\/#\/schema\/person\/42b3877ff05de614487cbc26ffe75da8\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.fatbit.com\/glossary\/word-of-mouse\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fatbit.com\/glossary\/word-of-mouse\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fatbit.com\/glossary\/word-of-mouse\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fatbit.com\/glossary\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Word of mouse\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fatbit.com\/glossary\/#website\",\"url\":\"https:\/\/www.fatbit.com\/glossary\/\",\"name\":\"FATbit\",\"description\":\"Glossary\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fatbit.com\/glossary\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fatbit.com\/glossary\/#\/schema\/person\/42b3877ff05de614487cbc26ffe75da8\",\"name\":\"manish\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fatbit.com\/glossary\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/791a723509c6dbfde5c2453e776877aa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/791a723509c6dbfde5c2453e776877aa?s=96&d=mm&r=g\",\"caption\":\"manish\"},\"url\":\"https:\/\/www.fatbit.com\/glossary\/author\/manish\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Word of mouse - FATbit","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fatbit.com\/glossary\/word-of-mouse\/","og_locale":"en_US","og_type":"article","og_title":"Word of mouse - FATbit","og_description":"Word of mouse is an online marketing practice, which works on the same principles as word of mouth. However, in contrast to word of mouth, in word of mouse awareness about a brand\/service\/product\/event is spread through different online channels. A user sharing a product with friends on email or via social media or recommending it … Continue reading \"Word of mouse\"","og_url":"https:\/\/www.fatbit.com\/glossary\/word-of-mouse\/","og_site_name":"FATbit","article_published_time":"2016-06-14T13:03:35+00:00","article_modified_time":"2025-11-18T09:13:51+00:00","author":"manish","twitter_card":"summary_large_image","twitter_misc":{"Written by":"manish"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.fatbit.com\/glossary\/word-of-mouse\/","url":"https:\/\/www.fatbit.com\/glossary\/word-of-mouse\/","name":"Word of mouse - FATbit","isPartOf":{"@id":"https:\/\/www.fatbit.com\/glossary\/#website"},"datePublished":"2016-06-14T13:03:35+00:00","dateModified":"2025-11-18T09:13:51+00:00","author":{"@id":"https:\/\/www.fatbit.com\/glossary\/#\/schema\/person\/42b3877ff05de614487cbc26ffe75da8"},"breadcrumb":{"@id":"https:\/\/www.fatbit.com\/glossary\/word-of-mouse\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fatbit.com\/glossary\/word-of-mouse\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.fatbit.com\/glossary\/word-of-mouse\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fatbit.com\/glossary\/"},{"@type":"ListItem","position":2,"name":"Word of mouse"}]},{"@type":"WebSite","@id":"https:\/\/www.fatbit.com\/glossary\/#website","url":"https:\/\/www.fatbit.com\/glossary\/","name":"FATbit","description":"Glossary","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fatbit.com\/glossary\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.fatbit.com\/glossary\/#\/schema\/person\/42b3877ff05de614487cbc26ffe75da8","name":"manish","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fatbit.com\/glossary\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/791a723509c6dbfde5c2453e776877aa?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/791a723509c6dbfde5c2453e776877aa?s=96&d=mm&r=g","caption":"manish"},"url":"https:\/\/www.fatbit.com\/glossary\/author\/manish\/"}]}},"wps_subtitle":"What is meant by Word of mouse ?","_links":{"self":[{"href":"https:\/\/www.fatbit.com\/glossary\/wp-json\/wp\/v2\/posts\/213"}],"collection":[{"href":"https:\/\/www.fatbit.com\/glossary\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fatbit.com\/glossary\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fatbit.com\/glossary\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fatbit.com\/glossary\/wp-json\/wp\/v2\/comments?post=213"}],"version-history":[{"count":0,"href":"https:\/\/www.fatbit.com\/glossary\/wp-json\/wp\/v2\/posts\/213\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fatbit.com\/glossary\/wp-json\/wp\/v2\/media?parent=213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fatbit.com\/glossary\/wp-json\/wp\/v2\/categories?post=213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fatbit.com\/glossary\/wp-json\/wp\/v2\/tags?post=213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}