{"id":140,"date":"2016-06-14T12:30:51","date_gmt":"2016-06-14T12:30:51","guid":{"rendered":"http:\/\/www.fatbit.com\/glossary\/?p=140"},"modified":"2025-11-18T09:11:40","modified_gmt":"2025-11-18T09:11:40","slug":"cart-abandonment-rate","status":"publish","type":"post","link":"https:\/\/www.fatbit.com\/glossary\/cart-abandonment-rate\/","title":{"rendered":"Cart Abandonment Rate"},"content":{"rendered":"<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;On an ecommerce store, if a customer adds some items to the shopping cart but leaves before completing the transaction, it is called an abandoned cart. Cart Abandonment Rate is number of abandoned carts per 100 initiated transactions. Ecommerce stores can use following formula to calculate their abandonment rate: Abandonment rate = (1 \\u2013 transactions completed\/transactions initiated)&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">On an ecommerce store, if a customer adds some items to the shopping cart but leaves before completing the transaction, it is called an abandoned cart. Cart Abandonment Rate is number of abandoned carts per 100 initiated transactions. Ecommerce stores can use following formula to calculate their abandonment rate: Abandonment rate = (1 \u2013 transactions completed\/transactions initiated)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On an ecommerce store, if a customer adds some items to the shopping cart but leaves before completing the transaction, it is called an abandoned cart. Cart Abandonment Rate is number of abandoned carts per 100 initiated transactions. Ecommerce stores can use following formula to calculate their abandonment rate: Abandonment rate = (1 \u2013 transactions &hellip; <a href=\"https:\/\/www.fatbit.com\/glossary\/cart-abandonment-rate\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Cart Abandonment Rate&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cart Abandonment Rate - FATbit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fatbit.com\/glossary\/cart-abandonment-rate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cart Abandonment Rate - FATbit\" \/>\n<meta property=\"og:description\" content=\"On an ecommerce store, if a customer adds some items to the shopping cart but leaves before completing the transaction, it is called an abandoned cart. 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Ecommerce stores can use following formula to calculate their abandonment rate: Abandonment rate = (1 \u2013 transactions &hellip; Continue reading &quot;Cart Abandonment Rate&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fatbit.com\/glossary\/cart-abandonment-rate\/\" \/>\n<meta property=\"og:site_name\" content=\"FATbit\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-14T12:30:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-18T09:11:40+00:00\" \/>\n<meta name=\"author\" content=\"manish\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"manish\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fatbit.com\/glossary\/cart-abandonment-rate\/\",\"url\":\"https:\/\/www.fatbit.com\/glossary\/cart-abandonment-rate\/\",\"name\":\"Cart Abandonment Rate - FATbit\",\"isPartOf\":{\"@id\":\"https:\/\/www.fatbit.com\/glossary\/#website\"},\"datePublished\":\"2016-06-14T12:30:51+00:00\",\"dateModified\":\"2025-11-18T09:11:40+00:00\",\"author\":{\"@id\":\"https:\/\/www.fatbit.com\/glossary\/#\/schema\/person\/42b3877ff05de614487cbc26ffe75da8\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.fatbit.com\/glossary\/cart-abandonment-rate\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fatbit.com\/glossary\/cart-abandonment-rate\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fatbit.com\/glossary\/cart-abandonment-rate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fatbit.com\/glossary\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cart Abandonment Rate\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fatbit.com\/glossary\/#website\",\"url\":\"https:\/\/www.fatbit.com\/glossary\/\",\"name\":\"FATbit\",\"description\":\"Glossary\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fatbit.com\/glossary\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fatbit.com\/glossary\/#\/schema\/person\/42b3877ff05de614487cbc26ffe75da8\",\"name\":\"manish\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fatbit.com\/glossary\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/791a723509c6dbfde5c2453e776877aa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/791a723509c6dbfde5c2453e776877aa?s=96&d=mm&r=g\",\"caption\":\"manish\"},\"url\":\"https:\/\/www.fatbit.com\/glossary\/author\/manish\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cart Abandonment Rate - FATbit","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fatbit.com\/glossary\/cart-abandonment-rate\/","og_locale":"en_US","og_type":"article","og_title":"Cart Abandonment Rate - FATbit","og_description":"On an ecommerce store, if a customer adds some items to the shopping cart but leaves before completing the transaction, it is called an abandoned cart. Cart Abandonment Rate is number of abandoned carts per 100 initiated transactions. 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