{"id":128,"date":"2016-06-14T12:19:31","date_gmt":"2016-06-14T12:19:31","guid":{"rendered":"http:\/\/www.fatbit.com\/glossary\/?p=128"},"modified":"2025-11-18T09:12:12","modified_gmt":"2025-11-18T09:12:12","slug":"exact-match","status":"publish","type":"post","link":"https:\/\/www.fatbit.com\/glossary\/exact-match\/","title":{"rendered":"Exact Match"},"content":{"rendered":"

It is a keyword setting in Google Adwords, which allows an ad to show only when the searcher types the exact word or phrase specified in the ad. This means the ad will not trigger on variants of the keyword as in the case with Broad match setting.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

It is a keyword setting in Google Adwords, which allows an ad to show only when the searcher types the exact word or phrase specified in the ad. This means the ad will not trigger on variants of the keyword as in the case with Broad match setting.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,2],"tags":[],"yoast_head":"\nExact Match - FATbit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fatbit.com\/glossary\/exact-match\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exact Match - FATbit\" \/>\n<meta property=\"og:description\" content=\"It is a keyword setting in Google Adwords, which allows an ad to show only when the searcher types the exact word or phrase specified in the ad. 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