Mail Chimp<\/strong> for smart email marketing.<\/p>\nSmart discounts<\/h2>\n
Just decorating your online store for Friendship Day celebrations wouldn\u2019t generate sales. Be prepared to introduce smart discounts for your buyers. Create budget deals for people searching for gifts under a fixed budget. This will help you in targeting budget sensitive audience and also simplify shopping experience for website visitors. Below is an image for better idea:<\/p>\n
![\"Offer](\"https:\/\/www.fatbit.com\/fab\/wp-content\/uploads\/2014\/07\/create-budget-deals.jpg\")
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Special packaging<\/h2>\n
Gifts are less about price tag and more about emotions. Give shoppers another reason to choose your e-commerce store over others by offering special packaging options. Occasions like Christmas and Valentine\u2019s Day demand gifts to be wrapped with extra care. Many ecommerce stores already promote such facilities on social media platforms to improve website traffic and online sales.<\/p>\n
Provide free gift packaging for all shoppers, and offer special theme based packaging at small addition cost. This way, you will make additional online sales and profits.<\/p>\n
![\"Special](\"https:\/\/www.fatbit.com\/fab\/wp-content\/uploads\/2014\/07\/gift-wrap.jpg\")
<\/p>\n
Start and promote gift cards<\/h2>\n
People are always in dither while shopping for gifts. This has popularized the demand of gift cards (both physical and e-gift cards) on online shopping portals. Increase Friendship Day sales by starting gifts cards for people who either can\u2019t decide what to give or don\u2019t have the time to go through your vast collection. Having gift cards also increases the probability of attracting loyal customers. Promote gift cards on social media and attach special benefits. Kohl\u2019s marketed its gift cards beautifully on Father\u2019s Day.<\/p>\n
![\"Introduce](\"https:\/\/www.fatbit.com\/fab\/wp-content\/uploads\/2014\/07\/introduce-giftcards-for-offline-and-online-store.jpg\")
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Build database<\/h2>\n
Hosting discounts & offers on Friendship Day and other such occasions will definitely push up sales but you can do so much more than that. Keep the pricing low and build a database of emails and phone numbers. Use the data to promote new product additions and future discounts. Link future discounts to social shares and reach out to new shopaholics. Profits from event campaign will be one time but benefit from such an approach will generate long term benefits.<\/p>\n
Introduce event specific merchandise<\/h2>\n
This is something for the long term but extremely beneficial from revenue point of view. Event specific merchandise can add greatly to online sales and bring new shoppers to your store. T-shirts, coffee mugs, soft toys, jewelry, decoration items and various other products can be added. Some online stores have dedicated category for events like Friendship Day, Valentine\u2019s Day, and Mother\u2019s Day.<\/p>\n
Here is an example of a small online store based in India pushing sales on Friendship Day with special merchandise.<\/p>\n
![\"Specia](\"https:\/\/www.fatbit.com\/fab\/wp-content\/uploads\/2014\/07\/friendships-day-merchandise.jpg\")
<\/p>\n
Prepare gift guides<\/h2>\n
Help online shoppers select gifts by creating gift guides. Online stores share gift guides in the form of slides on website to help website visitors make an informed decision. If your website doesn\u2019t offer scope of gift guide integration or you don\u2019t have the time, you can also plan blogs. Make your guides and blog posts as specific as possible.<\/p>\n
For instance, a gift guide titled \u2018Gift Guide for Men: 50 Gifts Under $50\u2019 is more relevant than \u2018Gift Guide for Men\u2019 if you are targeting low budget buyers. Martha Steward did a remarkable job with gift guides.<\/p>\n
![\"Prepare](\"https:\/\/www.fatbit.com\/fab\/wp-content\/uploads\/2014\/07\/gift-ideas-guide.jpg\")
<\/p>\n
Go for remarketing<\/h2>\n
Shoppers rarely buy when they visit a website for the first time. Invest in retargeting or remarketing to \u2018follow\u2019 shoppers that left without buying. It is modern marketing technique to generate product sales from people who didn\u2019t buy for some reason. Run special discounts and offers to bring back such shoppers.<\/p>\n
If you can manage free shipping and quicker product delivery, go for it! Online shoppers like nothing more than receiving their orders way before stated time. That said, above points will help you generate higher online sales and website traffic on special days like Father\u2019s Day and Valentine\u2019s Day only if they are part of a comprehensive online marketing strategy. \u00a0<\/b><\/p>\n
![\"Friendship](\"https:\/\/www.fatbit.com\/fab\/wp-content\/uploads\/2014\/07\/Friendship-day4-01-1.jpg\")
<\/p>\n![\"FriendshipDay_Toys\"](\"https:\/\/www.fatbit.com\/fab\/wp-content\/uploads\/2014\/07\/FriendshipDay_Toys.jpg\")
<\/p>\n![\"Run](\"https:\/\/www.fatbit.com\/fab\/wp-content\/uploads\/2014\/07\/run-contests.jpg\")
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