Is Post Covid-19 Surge in E-grocery, a Signpost for The Future?<\/b><\/h2>\n
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According to a 2019 report by Gallup, 81% of respondents said that they had never used online grocery services before the coronavirus outbreak. However, the crisis has led to a colossal change in the size and shape of demand, transforming the business model and ecosystem.<\/p>\n
Online retailer, Rakuten\u2019s data reveals that through the period of March 12, 2020- March 15, 2020 online orders jumped by 151% and BOPIS and home delivery went up by 210%. Online grocery apps: Instacart<\/a>, Walmart Grocery, and Shipt witnessed a significant increase in daily downloads by 218%, 160%, and 124% respectively.<\/p>\n A March 23, 2020 – March 25, 2020 consumer survey conducted by food marketing and sales consulting firm Brick Meets Click and online order fulfillment platform ShopperKit found 31% of U.S. households have used an online grocery delivery or pickup service during the past month. The number is up by 145.3% when compared with a Brick meets click survey conducted in August 2019 which noted 13% of households buying groceries online.<\/p>\n Huge website traffic spike was observed between February 25, 2020 – March 23, 2020. Aggregate data for the 20 grocery\/fresh food retailers by web measuring firm SimilarWeb Ltd. reports that there was an 84.5% traffic increase for the week of March 15, 2020 –\u00a0 March 21, 2020 compared with the week of March 1, 2020 – March 7, 2020.<\/p>\n While the attitudinal shift is linked to the social crisis, rapid adaptation of consumers towards online grocery shopping and the growing appetite for the digital model suggests that there is a future at work.<\/p>\n “Rapid adaptation of consumers towards\u00a0online grocery shopping and the growing\u00a0appetite for the digital model suggests that there is a future at work.”<\/p>\n The magnitude of COVID 19 is a domineering push in inducing crisis shaped behavioral changes certain to usher in new consumption patterns across several sectors and channels. Grocery eCommerce is witnessing a similar change in consumption and growth pattern. By materializing millions of first time and infrequent buyers in a short time and by addressing their previous hurdles, it\u2019s consolidating growth.<\/p>\n The aforementioned March 23, 2020 – March 25, 2020 consumer survey from consulting firm Brick Meets Click and online order fulfillment platform ShopperKit also found 26% of the online grocery shoppers surveyed who said they are using a specific online grocery service for the first time. This category of new users jumps to 39% for shoppers aged 60 years and older.<\/p>\n In the same survey, 43% of respondents said they are either extremely likely or very likely to stick with online grocery shopping. Interestingly, the survey reported that 30% of households that haven\u2019t shopped for groceries online during the past month are extremely likely or very likely to do online grocery shopping choosing home delivery or the service of In-store pickup in the next three months if the crisis continues.<\/p>\n According to the theory of adoption, confrontation of need leads to trigger action for innovation provided it occurs in the presence of enabling and motivating conditions. The present crisis replicates the exact condition stimulating the pressing need to enable the adoption of online grocery buying. A positive outcome from the experience further ensures continued use by the adopter. With each new cycle of buying, end-users tend to adapt more to the innovation of online grocery shopping.<\/p>\n “With each new cycle of buying, end users tend to adapt more to the innovation of online grocery shopping.”<\/p>\n The crisis-induced disruption has paved the way for a fundamental shift reflected in a greater emphasis on E-grocery.<\/p>\n The unprecedented challenge posed by the pandemic calls for a reorientation of your online grocery business model towards emerging customer needs. Products and experiences that align with the shifting priorities of customers amidst the pandemic are gaining momentum. Customers are prioritizing experiences that promote trust, health and hygiene, environment friendliness, and positive support.<\/p>\n By identifying and anticipating customer empathies, you can equip your online grocery business to respond adequately, chart the right course of action, and stay relevant. Here\u2019s how you can overcome the challenges and calibrate your crisis response:<\/p>\n Curating a list of essential supplies for customers accelerates the buying process and ensures uniform distribution while reducing the pressure on inventory that may arise due to panic buying.<\/p>\n As the demand continues to increase and supply chains continue being disrupted, online grocery businesses must employ their resources in order to ensure transparent, safe, and fast delivery. Before a customer gets to the checkout page, there must be clear communication on the \u2018availability\u2019 and \u2018deliverability\u2019 of the items to their selected address. For online businesses, a thorough understanding of locations and the different kinds of products is necessary to develop a quick response. Maximizing the capability of a dynamic inventory management process helps to escalate the speed of supplying customers\u2019 needs, managing supply chain, and clear status of goods across the different channels in the grocery distribution network.<\/p>\n![\"Online](\"https:\/\/www.fatbit.com\/fab\/wp-content\/uploads\/2020\/05\/Online-Grocery-App-Stats.png\")
<\/p>\nTemporary Shift or A Permanent Pattern?<\/b><\/h2>\n
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<\/p>\nOpportunity in Adversity<\/b><\/h2>\n
Curated Shopping List<\/b><\/h3>\n
Optimizing Order Fulfillment<\/b><\/h3>\n
Optimizing Inventory<\/b><\/h3>\n
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