{"id":2010,"date":"2013-10-22T07:02:51","date_gmt":"2013-10-22T12:02:51","guid":{"rendered":"https:\/\/www.fatbit.com\/fab\/?p=2010"},"modified":"2025-11-17T12:48:16","modified_gmt":"2025-11-17T07:18:16","slug":"is-customer-really-the-king-perspectives-of-different-departments","status":"publish","type":"post","link":"https:\/\/www.fatbit.com\/fab\/is-customer-really-the-king-perspectives-of-different-departments\/","title":{"rendered":"Is Customer Really The King? Perspectives of Different Organizational Departments"},"content":{"rendered":"

For long, it has been said that \u2018customer is king\u2019. Every business, whether online or offline, claims to be committed to rendering customer satisfaction. But is customer really the king or are these mere words to woo him?<\/p>\n

Let us try and get to the answer but from a different perspective this time.<\/p>\n

Any business organization is run successfully by the coordinated efforts of several departments. So, how does each department look at the customer? Do they regard him as the king or not? Let\u2019s delve on it.<\/p>\n

Marketing department: A \u2018certain customer\u2019 is king<\/h3>\n

This creative wing reasons only a certain customer as king, referring to \u2018high-value\u2019 customers that increase revenues and are good for business. Resources are hence thoughtfully allocated to sustain the loyalty of these kings. The ones that demand all the attention for little money they spend certainly don\u2019t qualify for the king title.<\/p>\n

Top management: Customer is more than a king<\/h3>\n

A businessman nurtures his business like his first born. He thus knows the value of every customer. To him, customer is not just the king, he is in fact everything. He owes it to the customers for his present enviable position. However, one must not compromise with ethics and values even if that implies your customers taking the back seat.<\/p>\n

R&D: Customer is a nominal king<\/h3>\n

It is said that markets create what the customer wants but research has long established that customer is sometimes as clueless as the maker. One must have the knack to seed the idea in customer\u2019s mind and they are sure to want your product. For instance, consumers were not aware of the need to cook using microwaves until they arrived.<\/p>\n

Some legendary brand makers also assert the same in their statements;<\/p>\n

\u201cIf I had asked people what they wanted, they would have said faster horses.\u201d Henry Ford<\/p>\n

\u201cIt’s really hard to design products with focus groups. A lot of times, people don’t know what they want until you show it to them.” Steve Jobs<\/p>\n

HR department: Customer\u2019s kingship rests on employee management<\/h3>\n

This department is the direct link between a company and its customer. It favors satisfying the employees to satisfy the customers. The chain is simple, keep your employee happy and he will render better services while attending to your valuable customers. A happy employee:<\/p>\n