{"id":17020,"date":"2017-08-16T20:03:52","date_gmt":"2017-08-16T14:33:52","guid":{"rendered":"https:\/\/www.fatbit.com\/fab\/?p=17020"},"modified":"2025-11-17T12:47:05","modified_gmt":"2025-11-17T07:17:05","slug":"online-reviews-impact-conversion-rate-online-store","status":"publish","type":"post","link":"https:\/\/www.fatbit.com\/fab\/online-reviews-impact-conversion-rate-online-store\/","title":{"rendered":"Online Reviews Can Impact The Conversion Rate Of Your Online Store & Website"},"content":{"rendered":"
\n

The good thing about having an eCommerce business is you can have tons of visits to your site\u2014no matter the time or location. The bad thing about it is that turning those visits into actual sales can be much more difficult than doing so in a physical store. This is where conversion rate optimization plays a key role for your business.<\/p>\n<\/div>\n

The conversion rate is calculated by dividing the total number of conversions\/total number of visits. The definition of conversion may vary from web page to web page, but, ultimately, it is what you want users to do when they land on your page. It can be a download, a sign in, a subscription. But if we are talking about eCommerce, normally, what you\u2019ll want them to do is buy. The bottom line is you should be able to keep track of this number because what cannot be measured, cannot be managed.<\/p>\n

Conversion rate requires periodic maintenance, always trying to find the new way to improve too, eventually\u2014and hopefully sooner rather than later\u2014, optimize your marketing efforts. So, if your conversion rate is stocked, that\u2019s a red light telling you should do something differently.<\/p>\n

When these numbers are not as expected, you\u2019ll probably find marketers and business leaders doing pirouettes and trying some crazy ideas to try to increase their conversion rate. Maybe resizing some buttons or adjusting the headers on your web page will remediate the situation temporarily, but it will be like putting a patch on a flat tire.<\/p>\n

Suggested Read: Colors & Conversions of a Website have a Deep Connection<\/a><\/strong><\/p>\n

Before making any changes to your page, ask yourself this simple\u2014but critical\u2014question: Is your online reputation trustworthy?<\/p>\n

Asking an Internet user for their personal and bank information requires an important amount of trust. To do this, you must be credible and reliable. Your brand and product should be trustworthy. People may want what you sell, but if they can\u2019t trust you, they won\u2019t buy from you.<\/p>\n

And when your clients want to know if they can trust your business or not, you know who they are turning to? Online reviews.<\/p>\n

That\u2019s right. User reviews are changing the way businesses are done.\u00a0 Here are some interesting stats you should know about that:<\/p>\n