{"id":14661,"date":"2016-12-12T07:59:40","date_gmt":"2016-12-12T12:59:40","guid":{"rendered":"https:\/\/www.fatbit.com\/fab\/?p=14661"},"modified":"2025-11-17T12:47:07","modified_gmt":"2025-11-17T07:17:07","slug":"increase-sales-business-using-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.fatbit.com\/fab\/increase-sales-business-using-social-media-marketing\/","title":{"rendered":"How to Increase Sales Of A Business Using Social Media Marketing?"},"content":{"rendered":"<p>Social media has become one of the biggest tools used by brands to connect with their targeted user base. The fact of the matter is that 86% of the people on social media follow brands they want to associate with.<\/p>\n<div>\n<p><strong>Sales Increase When You Are Marketing It Right (Social Media for Business)<\/strong><\/p>\n<\/div>\n<p>A big chunk of customers in this day and age is tech savvy. They want to stay updated with latest offerings of the brand and in return want good support for their grievances. This makes social media presence critical for all businesses, big or small, local, international or of any industry.<\/p>\n<p>Let us look at some of more reasons why social media marketing is highly essential for businesses and brands in 2017:<\/p>\n<ul>\n<li>75 percent people buy a product after they see it in their social media feeds<\/li>\n<li>57 percent people are more likely to buy from a brand they follow on social media<\/li>\n<li>Social media marketing has above 100% leads-closing rate as compared to any other form of outbound marketing<\/li>\n<\/ul>\n<p><strong>Not just popularity &amp; branding- Social promises huge returns too<\/strong><\/p>\n<p><a href=\"https:\/\/www.fatbit.com\/website-design-company\/social-media-marketing.html\" target=\"_blank\" rel=\"noopener\"><strong>Social media marketing<\/strong><\/a> can be highly fruitful if businesses don\u2019t forget that no social media channel is a broadcast platform; It\u2019s a conversation medium. However, some brands take this social media interaction a bit too far by bombarding their users with irrelevant content.<\/p>\n<ul>\n<li>Rather than just posting updates on your social media profile, the better approach would be to <b>engage in conversations<\/b> with your user base.<br \/>\n<strong>Read:\u00a0<span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.fatbit.com\/fab\/top-20-ecommerce-user-engagement-examples-big-fashion-brands\/\" target=\"_blank\" rel=\"noopener\">20 Online Store Engagement Tips &amp; Ideas from Top Fashion Brands<\/a><\/span><\/strong><\/li>\n<\/ul>\n<ul>\n<li>You are on Social media for a serious business, don\u2019t repeat mistakes of failed online businesses.<\/li>\n<\/ul>\n<h2>What NOT TO DO on Social Media if You Are a Brand\/Startup<\/h2>\n<p><b>Interacting without a personality<\/b> \u2013 Why most of the <strong>brands fail on social media<\/strong> despite being active? A big reason behind their failure is their content that seem to be auto generated. To the end consumer, it is like interacting with a robot. And, you do not want that, right!<\/p>\n<p>So to make your target user base feel that they are interacting with you\/your-people, rather than robots, share personalized posts. This would make your social media profile have a defined personality and highlight everything good about your brand.<\/p>\n<p><b>Overtly trying to be funny<\/b> \u2013 It\u2019s a widespread notion that humor is the best way to engage with consumers. However, some brands go overboard while being funny in an effort to gain traction. This, in turn, leaves a negative impact on the target consumers.<\/p>\n<p><b>Not replying to queries<\/b> \u2013 The biggest <strong>blunder an ecommerce brand can make<\/strong>\u00a0on social media is no reply to messages and queries of followers. Most brands think that users only follow them on social media to get latest updates and offers. Well that\u2019s a half-truth; consumers also want brands to solve their queries related to products and services whenever they reach out to them through a social network. And, how quickly you do that also matters to them.<\/p>\n<div class=\"cta_box\">\n<div class=\"cta_title\">\n<h2>Optimize Your Social Media Profiles to Increase Returns<\/h2>\n<\/div>\n<div class=\"cta_button\"><a class=\"button customBtn\" href=\"https:\/\/www.fatbit.com\/website-design-company\/requestaquote.html\" target=\"_blank\" rel=\"noopener\">Get In Touch<\/a><\/div>\n<\/div>\n<h3>Influence the Buying Action of Your Consumers<\/h3>\n<p><a href=\"https:\/\/www.fatbit.com\/website-design-company\/multi-vendor-ecommerce-system.html\" target=\"_blank\" rel=\"noopener\"><strong>Ecommerce<\/strong><\/a> based small and big businesses are the biggest beneficiaries of social media. Studies show that 75.3 percent people make a certain purchase on ecommerce marketplaces due to the influence of social media.<\/p>\n<p>When it comes to new startups, social media is the biggest platform to funnel traffic to their websites. Most of the newly setup businesses in the ecommerce arena get traction via social media platforms only.<\/p>\n<p><span style=\"color: #800000;\">But, this does not mean consumers will flock to your ecommerce store with one social media post<\/span><\/p>\n<p>80% of the people see a product\/service 2-3 times in their social media feeds before they make the actual purchase. For the rest, this figure jumps to 5-8 times, which means that one has to be patient and persistent with their social media strategy in order to have optimal results.<\/p>\n<p>However, there is a fine line between being persistent and bombarding the audience with posts in order to entice them. If you go overboard, they are most likely to unfollow you on social media.<\/p>\n<h2>Social Media Experts of FATbit Have a Cooler Recommendation For You<\/h2>\n<p>In order to ensure that people see your post multiple times and it does not seem that the same post is bombarding them repeatedly, we advise you to minimally edit and revise your social media posts.<\/p>\n<ul>\n<li style=\"text-align: left;\">Change the headline or the photo.<\/li>\n<li style=\"text-align: left;\">Include a different quote or data point<\/li>\n<li style=\"text-align: left;\">When posting a product photo, use different background or filter to make the image look unique.<\/li>\n<\/ul>\n<h2>Data Does Not Lie<\/h2>\n<p>The research I did while writing this post brought me across hoards of data points which clearly draw the following inferences:<\/p>\n<ul>\n<li style=\"text-align: left;\">If you have an online business, you should incorporate a social media strategy in order to increase sales.<\/li>\n<li style=\"text-align: left;\">A majority of people make their purchases after seeing the product or service on social media<\/li>\n<li style=\"text-align: left;\">If a person is following you on social media, they are more likely to remain your customers; loyal customers in fact.<\/li>\n<li style=\"text-align: left;\">Social media is not just for promoting your brand, but to engage with your audience and start a conversation.<\/li>\n<li style=\"text-align: left;\">Your response rate and response time on social media are crucial when it comes to converting a follower into the customer.<\/li>\n<li style=\"text-align: left;\">You need to balance your social media strategy by equally diving your promotional messages and replies.<\/li>\n<\/ul>\n<p>Track your social insights with tools like Hootsuite, Buffer, and Sprout Social alternatives to solidify social marketing efforts<\/p>\n<h2>Conclusion<\/h2>\n<p>Brands and online businesses need to understand that their targeted user base is not only interested in overtly promotional content but want to reach out to a \u2018name\u2019 (a big name in their eyes) they know for a product or a service.<\/p>\n<p>A proactive social media approach will strengthen your marketing strategy and with the best practices, you can easily entice your social media followers to buy because of your social media posts.<\/p>\n<p>Most of the social media platforms have already started to add &#8220;BUY&#8221; buttons on to their platforms after taking cognizance of this fact.<\/p>\n<p>The bottom line is that social media does have a diverse effect on the brand presence of an online business. ecommerce stores can leverage social media the most and the longer you take to recognize this, the more you will be on the losing side.<br \/>\n<a class=\"link-Wrapper custom_link\" href=\"https:\/\/www.fatbit.com\/ux-services\/user-experience-optimization.html\" target=\"_blank\" rel=\"noopener\"><strong class=\"title\">Engagement, Leads, New Visitors, Sales, Exposure <\/strong><span class=\"button custom_link\">Get All With Our Social Media Experts<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is a known fact that social media is one of the biggest tools used by offline brands as well as online businesses to boost their sales. In fact, nowadays, social media platforms are being used in abundance by ecommerce stores to increase their sales. However, there are still a lot of misconceptions among businesses on the use of social media for their benefit. Read this post to how a business ought to handle social media to drive sales.<\/p>\n","protected":false},"author":1,"featured_media":15042,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[509],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Increase Sales with Social Media Marketing?<\/title>\n<meta name=\"description\" content=\"The effect of social media on consumers brand relationships and how it helps consumers purchase decision. 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