{"id":14033,"date":"2016-09-27T02:57:09","date_gmt":"2016-09-27T07:57:09","guid":{"rendered":"https:\/\/www.fatbit.com\/fab\/?p=14033"},"modified":"2025-11-17T12:47:07","modified_gmt":"2025-11-17T07:17:07","slug":"improve-user-experience-blog-get-maximum-shares","status":"publish","type":"post","link":"https:\/\/www.fatbit.com\/fab\/improve-user-experience-blog-get-maximum-shares\/","title":{"rendered":"How to improve User Experience of your blog to get maximum shares"},"content":{"rendered":"

Okay, so you are a good writer, can weave words to produce something interesting, and your posts are packed with all the useful information related to the given topic.<\/p>\n

But, is the structure of your blog and elements present in it helping readers to go through your posts smoothly?<\/p>\n

Here are the best practices to improve the UX of your blog to allow readers to go through your posts easily; therefore, to improve its engagement rate and get more social shares.<\/p>\n

Blog homepage \u2013 Provide a helpful signage<\/h2>\n

Most of the time readers land on your post following its link shared over the web. But a few readers arrive on it only after first coming to your website or blog homepage. It is crucial that you don\u2019t overlook this factor, and work on improving the homepage of your blog.<\/p>\n

The blog homepage must have an intuitive layout & navigation, and should be designed in such a manner that effortlessly directs visitors to the post page. Few techniques that most successful blogger practice to engage visitors on their blog include:<\/p>\n

    \n
  1. A featured image depicting the topic of the post in a clear & concise manner, and is also visually appealing<\/li>\n
  2. Counter for number of views & comments to highlight the engagement on the post<\/li>\n
  3. Create a unique excerpt summarizing your post to engage visitors so that they can have a better idea what the post is about<\/li>\n<\/ol>\n

    \"Blog<\/p>\n

    Although the above-mentioned practices are widely accepted in the blogger community, it is okay to come up with something new, but only if you are sure that it has a chance to work.<\/p>\n

    For example, marketing blog QuickSprout\u2019s homepage displays post in a slightly different way. They use the introductory part of the post as the excerpt so that users get engaged with the post even before reaching the post page.<\/p>\n

    \"quicksprout-blog-page\"<\/p>\n

    Separate and sticky top navigation<\/h2>\n

    Plan a separate navigation bar for your blog to make visitors feel that they are on an entirely different section of your page. A dedicated navigation bar will also allow users to navigate through your blog easily, therefore, improve its engagement rate.<\/p>\n

    \"sticky-navigation\"<\/p>\n

    If your blog has many categories, put on the most popular ones on the navigation bar. Make a provision to keep the navigation bar always on the top as users scroll down the page. In technical language, make it a sticky navigation bar.<\/p>\n

    Additionally, also place a link back to the main website on your blog so that visitors don\u2019t need to manually enter the URL to visit back your website.<\/p>\n

    Smaller visual span – Make it easy for eyes<\/h2>\n

    Keep the view span of your blog somewhere between 650-750px to minimize the eye movement.<\/p>\n

    \"smaller-visual-span\"<\/p>\n

    Don\u2019t break the neck of your readers by making them move from one end to another to read every line on your blog. Keep the post span between the aforementioned limits, so that readers can read lines with the minimal eyeball movement. This, in long terms, will also improve your blog\u2019s average stay time per visitor.<\/p>\n

    Keep paragraphs short and crisp<\/h2>\n

    It takes a lot of effort to read big paragraphs even if they are very informative. Long paragraphs give readers a feeling that the post is a never-ending read; therefore, it becomes probable that they might lose interest somewhere in the middle of the post.<\/p>\n

    Ideally, a paragraph should consist of only 3 to 4 lines. Anything longer than this would require a lot of concentration from the readers\u2019 end.<\/p>\n

    \"keep-paragraphs-short\"<\/p>\n

    Don\u2019t force readers to try too hard just to read your post. Keep paragraphs short, give readers pit stops to visualize things, and allow them to connect well with the post content.<\/p>\n

    Quick tip:<\/strong> Using bullet points to explain the process, benefits, features, etc. can do wonders.<\/p>\n

    \n
    \n

    Improve user experience of the visitors on your website<\/h3>\n<\/div>\n
    Contact FATbit<\/a><\/div>\n<\/div>\n

    Always go black-on-white<\/h2>\n

    When it comes to the background color of your post, never-ever do any experiments. It should be white, always white. And the font color should be black (or a darker shade of gray) as it appears very clear on the white background, therefore, improve the readability of your blog.<\/p>\n

    \"use-black-over-white\"<\/p>\n

    Also, avoid using fancy fonts or too small font size for that matter, as it can adversely affect readability.<\/p>\n

    Don\u2019t date a post<\/h2>\n

    If you write posts on tips and how-to topics to educate your readers, then in most cases, that piece of content is meant to be evergreen. Adding date to it will make your post look outdated even if you update your posts on regular basis.<\/p>\n

    Two ways out of the date thing:<\/strong><\/p>\n

    1.<\/strong> Do not allow the date to show with the post and in the URL.<\/p>\n

    \"dont-date-the-post\"<\/p>\n

    2.<\/strong> Or if you think adding a date is important, try not to highlight it much. And if you regularly update your blog, keep a counter that automatically updates the date to the last time you updated its content.<\/p>\n

    \"show-last-update-date-on-post\"<\/p>\n

    This will tell readers that you regularly update your posts, therefore, chances are good that readers will come time & again to your blog.<\/p>\n

    Spread it with social sharing icons<\/h2>\n

    A good post deserves to be spread across different social networks. And to make sure that it happens, you need to place social media sharing icons with your post.<\/p>\n

    Choose social media networks, where you want your post to be shared, wisely, and according to your audience.<\/p>\n

    Social media sharing icons should always remain visible to readers, so that your post can be shared whenever a reader feels like.<\/p>\n

    Tell your programmer that icons should stick to a place when scrolling down; also make sure that it doesn\u2019t obstruct the post content view.<\/p>\n

    \"social-sharing-on-post\"<\/p>\n

    \"social-media-sharing-on-post\"<\/p>\n

    Let\u2019s sprinkle some icing sugar on the cake:<\/strong><\/p>\n

    1.<\/strong> Make a provision to show the total number of shares for the post like ConversionXL do. This will act as a social proof for the readers.<\/p>\n

    \"social-media-sharing-counter\"<\/p>\n

    2.<\/strong> Make sure when someone tweets your post, your Twitter handle is displayed along with it. This will help you to easily track re-tweets and will also ensure that you get credit for your work.<\/p>\n

    \"include-twitter-handle-in-tweet\"<\/p>\n

    Discuss this with your programmers and suggest that changes are required in settings of the plugin used for social sharing.<\/p>\n

    3.<\/strong> Let readers tweet a quote or a line from your post.<\/p>\n

    \"tweet-post\"<\/p>\n

    Don\u2019t let the interest die<\/h2>\n

    To keep the post engaging throughout its length, you should always maintain the balance between text and visual content. If you are giving tips, explaining a topic, giving your thoughts on a strategy, then it is possible that the post may go up to 1800-2000 words.<\/p>\n

    Keeping readers engaged on a long post requires including of following types of visual content:<\/strong><\/p>\n