{"id":11842,"date":"2020-10-13T05:27:01","date_gmt":"2020-10-12T23:57:01","guid":{"rendered":"https:\/\/www.fatbit.com\/fab\/?p=11842"},"modified":"2025-11-17T12:45:20","modified_gmt":"2025-11-17T07:15:20","slug":"top-20-ecommerce-user-engagement-examples-big-fashion-brands","status":"publish","type":"post","link":"https:\/\/www.fatbit.com\/fab\/top-20-ecommerce-user-engagement-examples-big-fashion-brands\/","title":{"rendered":"20 Online Store Engagement Tips & Ideas from Top Fashion Brands"},"content":{"rendered":"

Is a good range of top branded fashion products enough to drive sales on an eCommerce store? The simple answer is no. Today, it\u2019s easy to find a wide range of brands on several online shopping stores with only a few exclusive products. Entrepreneurs in the fashion industry need to think beyond brands and product quality to attract visitors to their eCommerce sites. This is exactly where visitor engagement comes in. Good engagement strategies not only help you retain visitors, but also increase traffic by focusing on marketing and promotion.\u00a0<\/span><\/p>\n

From renowned fashion stores to small lifestyle startups, everyone is busy evolving unique ways to <\/span>hook <\/span>visitors. If you can implement the most innovative user engagement ideas that are best suited to your audience and platform, the chances are you may witness a rapid surge in your revenue<\/span><\/p>\n

Below are some engagement strategies that popular online fashion brands use to connect with their audiences.<\/span><\/p>\n

1) <\/b>Renttherunway – Guest Creatives And Interactions<\/strong><\/h2>\n

People who truly follow fashion, love to read and learn about influencers, creatives, designers, and opinion makers. Besides clothes and accessories, they also want to know the idea behind unique creations. Famous online brands cater to such fashionistas by hosting guest artists on their platforms.<\/span> Rent The Runway<\/b> is a brand that has mastered this engagement method.<\/span><\/p>\n

\"TrafficTo go a step ahead, your guests can host Twitter AMA campaigns to add more personal appeal to the whole idea. This is something that can be followed long term.<\/span><\/p>\n

2) Drop Dead – Model And Celebrity Interviews<\/b><\/h2>\n

Designers, fashion critics, and bloggers have a niche audience but celebrity models from the glamour world have mass appeal. Featuring personal interviews and life stories of popular models, style icons and emerging film celebs can help you capture their followers and engage them. <\/span>Drop Dead<\/b> is a brand that caters to a young-artistic audience and uses interviews to increase user engagement.<\/span><\/p>\n

\"IdeasThe brand isn\u2019t currently using this marketing strategy but various other brands are.<\/span><\/p>\n

3) Find Rent Wear: First Order Discounts And Cashback<\/b><\/h2>\n

First-order discounts and cashback are a smart way to encourage new visitors to place an order. They are also an opportunity to show them that you are a well-established brand that can afford first time discounts for all its customers.<\/span><\/p>\n

\"Find<\/p>\n

For example, Find Rent Wear is an <\/span>online rental marketplace powered by Yo!Rent<\/span><\/a> that has utilized the first time order discounts very well. It utilizes first time discounts very well and is able to attract consumers from its competitors. This marketing strategy is a smart approach for SMBs and startups.<\/span><\/p>\n

\"Sephora\"<\/p>\n

Along with first time discounts, you can also engage users with first time and regular cashbacks. Sephora, a skincare brand is wisely handling such cashback offers. Under its trademarked credit card, it provides visitors with one more reason to shop their skin care products from its store by providing several cashbacks.<\/span><\/p>\n

4) Asos: Stylist Pages<\/b><\/h2>\n

Internet has empowered everyone to put their thoughts and ideas in front of the world. While doing the same, some manage to create an impressive following. There are eCommerce brands out there that have partnered with such influencers and given them a bigger platform to share their insights and lend advice. ASOS is doing a great job at this.<\/p>\n

\"Fashion<\/p>\n

Brief introduction, stylists\u2019 social feeds, and interaction related features play a key role in making Stylist pages successful.<\/p>\n

5) Crew Clothing Company: Offline Catalogue<\/b><\/h2>\n

Offline catalogues in eCommerce sound illogical but they are also an important engagement tactic. A few fashion stores are delivering seasonal, occasional, and festive catalogues to its users. \u2018Problem-of-plenty\u2019 is a harsh reality in online shopping and by adding this feature, brands are able to help their visitors reduce their indecisiveness. Have a look at how Crew Clothing Company is using offline catalogues.<\/span><\/p>\n

\"TopThe best thing about this tactic is that it doesn\u2019t require heavy programming to set up. A small form to collect shipping addresses and names is enough.<\/span><\/p>\n

6) TOPSHOP: Blog\/Magazine<\/b><\/h2>\n

In the fashion industry, blogging is more specific to uploading blog posts that are catchy, insightful and mesmerizing. Also there is so much more you can do with blogging. You can write how-to posts, style-guides, beauty tips and fashion news in the form of a weekly or monthly magazine. If you need a reference, we highly recommend TopShop.<\/span><\/p>\n

\"Top<\/p>\n

7) Revolve: Social Tagging<\/b><\/h2>\n

Who doesn\u2019t love to flaunt their new fashion acquisitions on social media? Revolve Clothing incentivizes its shoppers\u00a0 by giving them a chance to get featured on their fashion gallery simply by including a hashtag in their social media posts. This further helps the company gain branding and engagement benefits.<\/span><\/p>\n

\"Fashion<\/p>\n

Twitter and Instagram are the obvious channels to use this strategy. It is another engagement upgrade that does not cost much. <\/span><\/p>\n

8) Noor Zafir: Curated Collections<\/b><\/h2>\n

Fashion influencers are good at what they do but they can never replace industry specialists. Therefore, it makes sense to come up with curated collections by joining hands with reputed stylists or employing a dedicated team for the task. Almost every major lifestyle brand has curated collections. Take the example of Noor and Zafir\u2019s (an eCommerce store developed by using <\/span>Yo!Kart<\/span><\/a>) women\u2019s special occasion picks.<\/span><\/p>\n

\"Noor<\/p>\n

Curated collections will help you introduce new styles and catalogue additions.<\/span><\/p>\n

9) Go Ethnyk: Instant Messaging<\/b><\/h2>\n

We have talked about using chat functionality to assist shoppers with product discovery and queries in <\/span>our blog<\/span>. eCommerce brands are integrating them very well to provide chat support. Applications like Crisp & WeChat are being used by several fashion brands to share offers and deals with followers. <\/span><\/p>\n

\"Go<\/p>\n

Go Ethnyk, Yo!Kart powered marketplace provides real-time chat support on its website to assist customers with their various queries. <\/span><\/p>\n

10) Looks Clothing: Shopping A Look<\/b><\/h2>\n

This is a popular craze in the online lifestyle business presently. Look shopping is a simple concept that involves:<\/span><\/p>\n