Podcast has been around for quite some time as internet hasn’t stopped bloating. It is a form of digital media entailing episodic series of audio, radio, video, PDF, or ePub files that are subscribed and downloaded through web syndication. The word is derived from ‘broadcast’ and ‘podcast’, thanks to the success of iPod. Although it is relatively still subtle, it is one of the most favoured forms of marketing of current era. Besides being cost effective, podcasts make information personal, convenient and easy to consume, are portable, and are great for a social networking strategy. Considered to be a digital treat, podcasts are highly beneficial for cross promotion of your website and helping you build networks.
But, there are some blunders marketers must take care while starting out on podcasts. Often, there are many people who are intimidated by the idea of Podcasts and their number is gross. If your palms are also sweaty at the thought of creating Podcasts, perhaps it’s time you need to delve into the mistakes you are making. Here are those common podcast mistakes that you must avoid:
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