If testing lays ground for experiments then A/B testing gives roof to your implementations. It’s the most common term used by web development and online marketing experts. With A/B testing, you get accurate results of two variants that are likely to maximize your returns. Here we will read first why A/B testing is important and in which situations, you can make the best of it.
If not then A/B testing is the solution for you. Instead of relying on intuition or guesswork, choose tested facts and figures. It is a simple way that helps you test the various changes that look profitable to you. This helps you pick the one that promises maximum productivity out of all possible choices.
It is important to check validity of new design or change, before you bring them permanently against existing design. It also confirms that the change will improve your current brand image and conversions.
Other possibilities that call for A/B testing:
With the technology and people preferences trending very fast, your website too need a timely refurbish to match up the changing inclinations of users. For a good website experience, it is a must that you put your time and effort in right direction and bring on relevant changes. Testing acts as a tried-and-true option to make these changes fruitful too.
It’s a painless and transparent way to test design variations against current page to define which one will produce the best result. You can check the soundness of data-supported decisions, prior to making any change in your site code.
Read below the benefits of A/B testing:
If yes, then you are not availing the best opportunity. You need A/B testing tools, to know which design alternate is best and which is incompetent.
There are so many ways of it that you can do A/B testing yourself too, but it would take away considerable amount of time and effort. And then too, you may not be sure of the results. So using tools is a better choice to do A/B testing.
Find out what’s wrong with your website. Go for conversion & UX analysis
We surveyed various tools available in market before developing this study. As per our market research, Optimizely gains greater hold in offering precision and objectivity that is the foremost goal of A/B testing.
You can depend on it for A/B and multivariate testing and get immediate and ideal results. Ahead are other reasons, why Optimizely is more than a platform that offers website optimization software.
Optimizely is technically driven to offer –
The most tempting feature of Optimizely is that, it gives you CEO’s assistance too, depending upon the package. You can get his number for direct interaction, once you have opted for the right package.
They are highly focused towards their support and determined for customer success and if your project is big, the company will assign you a dedicated account manager.
Here is how clients review Optimizely:
There are various alternatives to choose but which will work best for your website is the question worth your time. Your website is your asset, hence every decision while re-designing it, must assure some results.
If the availability of Optimizely competitors and alternatives like Maxymiser, Monteate, SiteSpect confuses you then here is a post by Neil Patel which says that conducting A/A testing before A/B test is more productive. With it, you can conduct A/B testing tools comparison and know, which tool is good for you and which does not fit in your requirement box.
To see, how FATbit has helped its clients by analyzing their website and fixed the problem by making relevant changes, Click here
For small businesses, e-commerce platforms, developers and agencies, it is a must to know which actions are yielding which kind of responses and results.
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