The Lesser Known Social Media Marketing Terms that you Must Know


Being an online merchandiser you cannot deny the importance of social media marketing which is largely about drawing in effective traffic through social media sites. But, for a successful social media marketing map to work out, there are some essential insights that need to be considered. It’s certainly not sane to try and do everything, more often than not, specially when dealing with such unchartered territories; we all suffer FOMO (fear of missing out) for a while.

A digital business owner should contemplate on why he requires social media and what is it he is doing differently out there? For any business to be successful ‘knowledge’ is the key. Being a responsible online marketer and social media marketing enthusiast, you must be aware of certain terms that are imperative and comprise large part of social media realm. These acronyms form the nerve centre of the social strand.

Here you go:

  • API – Application programming interface is a code which is commonly used by developers and is intended to be used by software components for better communication.
  • Avatar – Graphical images like logo, image or a photo that represent people.
  • Crowdsourcing – Harnessing knowledge and expertise of a group of people to solve a problem or contribute content.
  • Freemium – A form of business model that offers a part of the product for free and then enables you to advance and add additional options at a premium price.
  • Microblogging – The act of posting short messages to a website, for e.g. Twitter is one of the best examples of the same.
  • Hashtag – The pound sign (#) placed in front of keywords or phrases and used on Twitter for people to follow and trace those specific conversations well.
  • Social Bookmarking – To add a link to a website that can be tagged and organized by the user. Pinterest, StumbleUpon, Digg and Delicious are some of the social bookmarking sites.
  • RSS – Really simple syndication that allows subscribing to blogs or some other media that is delivered to you through a feed.
  • Widget – It is a chunk of code that adds functionality to your website without you having to write it yourself. It mostly displays static content.
  • Blogroll – List of blogs displayed on sidebar of another blog mentioning what that specific blogger reads regularly.
  • Permalink – A web address of a specific post within a blog or website.
  • Plugin – is a software component that adds functionality to a website or blog. For example, social sharing buttons are usually packaged as a plugin so that it allows people to share from your website or blog.
  • Aggregator – A software application or a website that assembles information from various sources.
  • Embedding – It is the act of coding a website so that the videos and photos could be hosted on one website yet viewed from another.
  • FeedReader – An Application used to amass RSS feeds and display them as well. Google Reader, NewzCrawler and FeedDemon are some of the examples.

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