Snapdeal Acquires Martmobi to Enhance Its Mobile Presence

Snapdeal Acquires Martmobi to Enhance Its Mobile Presence

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Snapdeal is termed as the big daddy of acquisitions in India and its biggest rivals are Flipkart and Amazon. All three have been busy acquiring small companies in order to expand their expertise and take on the competition. These acquisitions come in the background of the reports that the future of Indian e-commerce will be driven by mobility solutions.

The e-commerce market in India is making a gradual shift towards mobile. Recently Myntra also closed its desktop website and went mobile app only. Now it seems that Snapdeal is also looking to strengthen its mobile presence. The E-commerce marketplace has acquired Hyderabad-based mobile technology startup MartMobi for an undisclosed amount.

MartMobi develops mobile sites and apps for online stores and small & medium-sized businesses (SMBs). It also enables seamless connectivity with the customers’ existing back-end systems in addition to a real-time analytics engine to improve conversions and user engagement. This is a very strategic acquisition that will allow Snapdeal to provide better mobility options to merchants on its platform.

The CEO of Snapdeal, Kunal Bahl had earlier made an announcement of acquiring more than 10 companies this fiscal year. He also went on to add that their focus will be on giving its users a better mobile experience. The company claims that more than 75% of its orders come from mobile, which was one of the reasons for this acquisition. But Snapdeal has clearly stated that it has no plans to go mobile app only like Myntra.

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