Online marketers regularly share ideas and posts about how SEO is better than PPC or the other way around. Discussion forums and comment sections too are full of observations trying to secure the victory for either SEO or PPC.
Sadly, they often forget that both work towards a common objective- SEARCH.
Both SEO and PPC help websites in becoming more relevant to particular search phrases. If so is the case, then why choose only one and completely ignore the other?
SEO and PPC have become more diverse over time and are no more restricted to just search engines. Webmasters have disclosed some of the expected google updates in 2014 that will further change the digital marketing strategy. But if planned and managed with due expertise, patience and diligence, the duo(SEO+PPC) can work wonders to promote your brand.
Through this article, we will address common doubts that come in marketing minds while thinking about SEO vs PPC comparison and final budget allocation.
Well, your rank on search engine results page can change any time due to an SEO stunt by a spammer or update in the search engine algorithm. To still get featured in one of the top results for the same keywords, you will need to rely on PPC campaigns till you fix the issue. PPC campaigns come handy during such crisis situations.
Besides that, it doesn’t hurt if you have organic search links as well as PPC ads working for your business.
PPC campaigns especially AdWords make it easy for you to target ads specific to certain locations. Enhanced campaigns, recently launched by Google facilitate the same. Another lesser known option for local advertising is Google AdWords Express which is beneficial for advertising within a range of 15-40 miles from your business location. The same way you can have ads on local online platforms and social media websites.
For those who think SEO is not targeted for local searches are surely losing out. After Google’s Penguin 2.0 update, it has become easier to get your business noticed locally. All you need to do is build a strong citation profile for your local business, promote your content online on local platforms, and spread the word through online PR and social networks.
Depending on your marketing objective, budget should be a balance between both SEO and PPC management. No website will perform well on search engines soon after its launch. That time, you need to dedicate almost equal proportions of your budget to both PPC and SEO management. Spending can be reduced on either of the two, depending on the requirement.
With a decent budget, planning and professional assistance, you can greatly improve success chances of your web venture. Consult FATbit experts for questions and queries regarding two of the most popular marketing mediums.
PPC & SEO co -optimization generate visitors and business in a unique way and it simply doesn’t make sense to embrace one & ignore the other. If you have plans to grow at faster pace and generate relevant traffic from multiple sources, then, go for a cocktail of SEO and PPC.
So, SEO, PPC or both which one will you choose to scale up your online business?
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