Mobile-First Indexing Is The Next Step To Revolutionizing Online Businesses

Mobile-First Indexing Is The Next Step To Revolutionizing Online Businesses

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Google takes its first major step towards mobile first indexing

Mobile First indexing means Google will predominantly use the mobile version of the content your business wants to portray for indexing and ranking.

In the past, Google used to index content by using the desktop version of a page’s content for mobile searches. When evaluating the relevance of the page as compared to the user’s query, the desktop version was indexed. This used to leave a huge void for mobile-based web content.

A majority of people now access Google via mobile devices, and new indexing technique will primarily use the mobile version of the business website.

For mobile searches, Google will primarily crawl and index mobile version of the website page rather than desktop version. Businesses that have created a responsive website for the website will not be affected by this update. However, businesses that have a different version for mobile as well as desktops will need to update their content according to best practices.

Latest Rollouts in Google Indexing

Recently, Google announced that it has begun the process of rolling out mobile-first indexing to more websites. The rollout is only for those websites that follow the best mobile-first practices.

In October last year, a limited number of websites had been moved over. But this time the process of mobile-indexing is on a larger scale.

Google will inform the website owners that their website has been migrated to the mobile-first indexing process via messages in the Google search console. See below the example of what notification the business owner will receive.

Google Search Console

Best practices recommended for mobile-indexing:

  • Your mobile content can be fewer in words but should be similar to website content as this will affect your authenticity.
  • Proper and systematically structured data should be present on both the version
  • Metadata should be present on both the version of the website
  • Verify both the version of your website on search console
  • Check hreflang links for desktop and mobile URLs.
  • Enough capacity at the server end
  • Check your robot.txt directives

Google has exponentially started delivering better user experience for the majority of its user base: mobile audience. Businesses should now focus on creating mobile-friendly websites so that it reaches maximum audience.

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