Every new Google update brings up questions like ‘Has Google killed SEO techniques?’ and starts speculations about the demise of search engine optimization.
Google has from the very beginning preached best practices like content, back links, domain authority. What SEO companies did was find every possible loophole and trounce the algorithm with manipulative optimization techniques. Until recently, SEO could be zeroed down to:
To address these issues and assure quality search results and content which was actually worthy of getting a good ranking,
Google made regular updates in its algorithm:
Google Panda : Initially introduced in February 2011 which penalizes websites for low quality and duplicate content, high ad to content ratio and keyword stuffing.
Google Penguin : This was introduced in April 2012 with the purpose to bring down websites which violate Google’s webmaster guidelines. Thus all websites which has unnatural inbound links, excessive links from low quality websites, low quality directory listings were pushed down in search results.
Google Hummingbird : While people still focused on optimizing their websites for short keywords, Google Hummingbird update (rolled out in September 2013) has made search results smarter to answer specific questions. Google is now trying to process the meaning behind a query instead of the actual keywords used. Its emphasis is on matching the meaning instead of the words in the query.
Has your website suddenly lost organic traffic? You might be hit by a Google update
Still looking for an SEO company that can help you target 15-20 top money keywords for recurring traffic?
In such a scenario, you need to change your approach. Gone are the times when stuffing keywords in website content, title tags, and Meta tags used to promise high rank on search engine result pages. Today, you need do much more than that, without letting Google’s goal escape your mind. SEO companies that provided results by getting website rankings for branded and non branded keywords through unethical SEO techniques (commonly known as black hat SEO) have seen their client’s websites instantly lose traffic after any update.
A professional SEO company which follows ethical techniques understands that a website rank is now broadly dependent on the following factors:
All these things cannot be achieved overnight and need constant effort of a team of SEO expects, social media marketers, good website designers and content writers if you operate in a highly competitive industry.
SEO is no more about repetitive tricks and techniques. It’s a combination of art and science. Google’s algorithm is confidential. We depend on each other’s good and bad experiences to understand what Google wants. Only a trend analysis can help an SEO professional know what works and what backfires.
The truth is that Google wants you to alter your SEO practices as per changing search habits of people. Every Google update brings its algorithm closer to how we think of a query, type it in the search bar and expect an answer. While Google is trying hard to make search as intuitive as possible, SEO industry is taking it all in negative light.
Here are some of the cases where you are forced to think; whether Google updates have killed SEO. These points might make Google look like the culprit or help you see the reason behind the change in its approach;
In our opinion, just like all of us, Google also has every right to service its customers in the way it seems appropriate. As far as SEO is concerned, it is never going to evaporate from the face of web. Because brands and businesses will always need help to come in good books of Google, this industry will keep on maturing and prospering.
SEO can only get you traffic for your website. The final step is converting those visitors into regular customers. To help your SEO Company’s efforts to show monetary results, get your website optimized for conversions. Work on your website’s design and user experience to get a good return on your investment.
Get a website which is engaging and built to understand your visitors
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