Instagram is a social media platform where a user follows a friend or a brand or an influencer, but it has recently evolved an innovative feature. Users can now follow their favorite hashtag to stay updated with latest posts. Instagram algorithm for selection of post on the homepage will be based on the time and quality of the post.
To follow a hashtag, you simply need to search it in the search bar or tap on the favorite hashtag on one of the posts. You will be redirected to another page where a popup will let you know that now you can follow a particular hashtag. Every hashtag page also has a related hashtag column. This makes it easy to jump to similar hashtag pages and follow them quickly. Check the image below to understand more about Hashtag follow.
This update is not only beneficial for users but also for marketers as brands can plan their social media strategy on Instagram according to an update. Brands can now use Hashtags according to their niche market by analyzing the number of Hashtags already used.
For example, a travel activity business can use Hashtags like Wanderlust, travel bug, etc. as travelers will prefer to follow these hashtags. This will make the post of the brand appear on the homepage of the users easily without spending money on paid marketing.
Note: Brands have to cleverly use these hashtags so extract maximum benefits from it.
Disclaimer: The Blog has been created with consideration and care. We strive to ensure that all information is as complete, correct, comprehensible, accurate and up-to-date as possible. Despite our continuing efforts, we cannot guarantee that the information made available is complete, correct, accurate or up-to-date. We advise - the readers should not take decisions completely based on the information and views shared by FATbit on its blog, readers should do their own research to further assure themselves before taking any commercial decision. The 3rd party trademarks, logos and screenshots of the websites and mobile applications are property of their respective owners, we are not directly associated with most of them.