You Can Now Follow Hashtags On Instagram- Marketing Alert For Businesses

You Can Now Follow Hashtags On Instagram- Marketing Alert For Businesses


Instagram is a social media platform where a user follows a friend or a brand or an influencer, but it has recently evolved an innovative feature. Users can now follow their favorite hashtag to stay updated with latest posts. Instagram algorithm for selection of post on the homepage will be based on the time and quality of the post.

Insta Hashtags

To follow a hashtag, you simply need to search it in the search bar or tap on the favorite hashtag on one of the posts. You will be redirected to another page where a popup will let you know that now you can follow a particular hashtag. Every hashtag page also has a related hashtag column. This makes it easy to jump to similar hashtag pages and follow them quickly. Check the image below to understand more about Hashtag follow.

This update is not only beneficial for users but also for marketers as brands can plan their social media strategy on Instagram according to an update. Brands can now use Hashtags according to their niche market by analyzing the number of Hashtags already used.

For example, a travel activity business can use Hashtags like Wanderlust, travel bug, etc. as travelers will prefer to follow these hashtags. This will make the post of the brand appear on the homepage of the users easily without spending money on paid marketing.

Note: Brands have to cleverly use these hashtags so extract maximum benefits from it.

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