Google has been going through several updates to its search algorithm every year.
Compared to five updates that happened in 2015, the year 2016 has seen over 10 updates. This includes a fourth version of penguin update. All of this clearly highlights that Google has been busy tweaking its search engine to guarantee relevant results.
All these changes focus on one aspect that now you cannot implement any bad SEO practice. Furthermore, understanding these technical changes is not easy. And after the recent update it will become more difficult to track the changes made to the algorithm as everything will be in real time.
To help your website rank better, we have compiled few best practices for you to follow and make your website more human-friendly in 2017.
Google’s search algorithm is good at finding poor quality content such as copied content, irrelevant content, keyword stuffed content, and more. As we enter 2017, there is no doubt that Google will make further improvements in its search algorithm and will get better at filtering out those websites that publish poor quality content. However, there are practices like link building, which cannot be ignored, but measures can be taken to provide a relevant link to further enhance the knowledge of the reader and help him/her make well-informed buying decisions. It will not only help readers of your website, but also enable the search engine spider to crawl your entire website easily.
Businesses that blog regularly do not face the problem of outdated content. However, online businesses like ecommerce stores and marketplaces depend on product descriptions and statistics as the only source of content on the webpage. Such information becomes outdated in no time and with the recent update to the search algorithm, websites without fresh content are bound to get affected. This will result in loss of ranking on the search engine results page.
This is where user generated content comes to the rescue of online businesses. It is a form of content, which is contributed by the user.It can be a video, social media posts, discussions on forums, and more. When it comes to ecommerce businesses, the user-generated content can be product reviews left by buyers or even seller. The main advantage with user-generated content is that it helps the website by improving its rank in search results. Furthermore, it helps the website rank better for queries based on long tail keywords.
In an attempt to make the web faster on mobile devices, Google launched AMP, which is short for an accelerated mobile page. Using AMP pages, websites that publish new content every day such as news publications and multi-author blogs, can achieve better visibility as Google favors AMP web pages.
The best type of content is the one that solves a user’s query. With most businesses using content to generate leads by making the reader a part of their sales funnel, one should avoid excessive usage of keywords to get immediate results. With keyword stuffing, the content will fail to grab the reader’s attention resulting in a poor conversion rate.
Google’s search algorithm has become smarter in identifying keyword stuffing in an article.To avoid this bad practice, product / service marketing companies can use the 411 rule. In this rule, you focus on creating four blog posts for a target audience. These four posts have to be interesting in order to grab user’s attention.In the next step, 2 proof-backed posts need to be written showcasing how your product/service is better. Common examples of the second step include whitepaper, case study, customer interviews, and more.
If you focus on buyer’s journey with 411 rule, there will be no need to fill the article with keywords.
Rich snippets tend to increase the click through rate and indirectly influence the search ranking of a website. Using rich snippets also increases the level of trust in the minds of a consumer. It can be used for any website like blogs, forums, online stores, marketplaces etc. Suppose a user searches for an Apple iPhone 7 reviews on Google search; this is what he gets. After looking at the search results, which one are you likely to visit? Although GSMArena comes in the top three positions, but to the mind of a person, who is looking for in-depth information, TechRadar and CNET stand out because of rich snippets. As a result, the possibility of a user visiting websites with rich snippets increases.
The year 2016 saw a lot of changes made to the search algorithm and these updates will continue to improve the search results with best SEO practices. All these changes point towards making the web more human-friendly. As we enter 2017, these changes will continue to influence as Google pragmatically improves its search algorithm. For businesses to make their website Google friendly, following the above mentioned modern SEO practices prove to be a safe bet.
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