GOSF 2013 – Who is making money? Big Bonanza For Online Stores


Winter is back and so does India’s GOSF 2013. Yes, the biggest online shopping bonanza by Google is here to hit online markets on 11, 12 & 13 of Dec 2013, offering you the opportunity to Shop more & save more. This shopping carnival was first launched on 12-12-12 i.e. last year only and turned out to be a huge affair in terms of revenue, fame and overall success. The reason was simple and clear-It’s not just a marketing exercise but a real feast for the shopaholics.


This year too, you will witness a 3 day online festival India that will bring even more tempting offers and big discounts on all shopping items including apparels, electronics, home decors etc. To put this show, GOSF India i.e. Great online shopping festival, partners with small to large ecommerce businesses, including the top Indian giants like Flipkart, Jabong, eBay, Amazon etc. The list is endless, for having a look on all of them, visit GOSF official site.

GOSF Success Meter

The opening of this money tour has offered strong footing to ecommerce owners, who seek convertible traffic. Here are few facts that measure their as well as GOSF’s success in 2012-

  • Homeshop18 garnered double the usual sales and 150% increase in traffic. Not just this, but electronics and lifestyle section witnessed 300% sales.
  • Myntra received 75% additional traffic & 150% more than regular sales.
  • Basicslife.com, which is a menswear selling portal, witnessed 120% sales jump on the day of GOSF sale. The company heads shared that basicslife got 50% increase in its conversions too, while recording that 40% of all buyers were new to the company.
  • Pepperfry showed significant jump in traffic i.e. 40% and 25% additional sales.
  • Snapdeal recorded 50% increase in traffic till the fifteenth hour and 60% jump in overall sales.
  • InfiBeam, recorded 300% increase in sales and transactions.
  • Indiatimesrevealed 40% high in new visitors.

Being the best way to showcase business on a national scale, it already tops the list of Indian entrepreneurs. Here are few other reasons why you choose GOSF as a business owner:

Business Exposure – This three day shopping festival is a perfect event for ecommerce owners, as they get optimum, exposure with GOSF. It’s an excellent platform to get recognized by maximum consumers and placed among the big ecommerce names that represent the industry.

More traffic – GOSF is a well-known extravaganza, so people are likely to appear in abundance. Having earned a good name in the market, it is also talked about & viewed more, which unlocks the road to more traffic.

New & unique customers The rate of first time visitors is high, even those, who have never tasted online shopping try their hands at this war of deals, in the tempt of discounts and offers. Companies receive new visitors, who are potentially convertible and increase their customer base.

Highest revenue With millions of new and regular shoppers participating in the biggest online fete of India, the revenue is bound to go up. This sale appears in the mid of December, i.e. pre-Christmas and new year, which happens to be the beginning point for shopaholics, to foot the shopping bills of winters.

Impulsive buying benefits – A customer who finds you as a GOSF partner is pre-conditioned to buy impulsively for these three days. This is so, due to the popularity of event as a big discounted affair. Also the credibility of Google attracts more buyers towards it.

If you want to be a part of this Google initiated festival, then make sure to brace up your website with the things that we are discussing below. It will help you get maximum returns out of GOSF 2013:

Landing page

To get actually benefited with this shopping spree, you must have a page dedicated to Good deals of GOSF 2013. Your products on sale get special attention, when a customer sees them on a distinct page that represents Google sale festival.

Graphics design

Impressive graphics that highlight your special offers and present your uniqueness is a must to have. It’s a shopping fiesta, where all big, small brands will float offers, so create a difference in December discounts by making use of creative banners, display ads, pop-ups and convincing newsletters design.

Also Read: How to Create a Clean and Neat Web Design

PPC campaign

PPC is the best way to hit target audience instantly. For making your GOSF offers viral on web, you must promote them with PPC ads and get hold of the users searching for Google’s Shopping Festival. It’s the instant way of pitching relevant traffic, hence PPC tops the list of GOSF essentials.

Don’t sit back and lose the opportunity to meet new customers. Take a quick action to fix the snags that can affect your performance in GOSF 2013. To get prompt action on your project, consult FATbit. We will give you dedicated support and power your participation in upcoming GOSF, while keeping your work on priority.
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Karan Bhavsar

Described all things about GOSF 2013. GOSF Offers, Great Online Shopping Festival in India on Infibeam. Avail huge discount offers on GOSF 2013. Get special GOSF deals & discounts on most popular brands at Infibeam.com.