The latest Google logo design change has surprised many if not everyone. This modification (though slightest) could not go unnoticed like all actions of the search giant. Nothing goes without attention, whatever it puts forth whether a new acquisition or a Google update. So, apparently it’s not surprising enough if Reddit spotted this change and the tale got viral one more time.
Google has confirmed the change & feels more than flattered with the fact that the dot-like variation too gets noticed by all and sundry (as looks from its mail excerpts to Mashable)
Great to see people notice and appreciate even single-pixel changes — we tweaked the logo a little while ago to make sure it looks its sharpest regardless of your screen resolution.
Techno nerds know it as kerning adjustment (typography correction) that is hardly observable. It’s just a one pixel shift in which ‘g’ has been kicked to the right and ‘l’ is moved downwards with a minute difference.
The current Google logo i.e. designed by Ruth Kedar has undergone several changes earlier too. Here is the series of changes that gave us the much identified Google symbol.
The present form of Google logo was sprung in October, 2013.
Difference in comparison to earlier version: Shadows in letters knocked down to bring out the flattest form.
This form of Google logo (though not dissimilar to current one) was launched in May, 2010. Major difference in this form was compressed distance in shadow and change of color (second ‘O’, which was yellow earlier).
It’s the Google logo that lasted for almost 10 years (1999-2010) and is still used in some portals including Picasa & Internet Explorer Gallery. The change incorporated in this one was majorly of fonts as compared to the last one.
This Google logo remained active from October 1998-May 1999 and is quite different from all other as you may notice the exclamation attached to it.
This is the original Google logo in Baskerville Bold fonts that got changed with timely alterations and lived for just one month in 1998. If you wish to read about how this Google logo was originally designed, here is a resource.
The original logo and every update made by Google’s team points towards some basic attributes of logo design:
Also Read: Logo design errors you must always avoid
We think that such a logo is a perfect example of a logo that a digital organization must go for when planning their brand identity. Hope this compilation of history of Google’s logo by FATbit’s logo design experts will help you decide what changes will be appropriate for your company’s current logo. Every logo needs regular updates so that the company does not give the impression of being outdated; a new version must gradually phase out the old one.
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