Google launches “Buy” button in mobile ads to facilitate direct purchases

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Google has always introduced new innovation to help us find what we are searching for and this time it has launched special “Buy” Buttons in mobile ads to help people buy a product directly. With the increased use of smartphones and many shopping apps recording good traffic from mobile devices, Google has taken this step to ease the shopping procedure from mobile.

Earlier when a user wanted to purchase something from the internet while browsing through his mobile device, he was taken through a number of pages in order to complete the payment. But with the launch of “Buy” button from Google, the company will itself host landing pages for mobile ads where a person will be able to make a purchase directly.

It has been revealed that the landing pages will be hosted by Google but the product will be sold by the respective merchant. The landing page will carry the merchant branding and all the fulfilment procedure will be carried out by the merchant. The Buy button has already been launched in USA with few retailers and is under testing phase. It would soon be launched for more retailers and in other parts of the world. So, now there will be no hassles while purchasing products by clicking ads on your mobile device.

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