In the first post of this series, we discussed how to use Page Performance Report to learn more about visitor behavior and gain traffic insights. This one will make you familiar with Channels report.
Channels Report is a comprehensive data set which compares different channels that drive traffic to your website. This report can be checked by webmasters when they want to analyze the performance of all the available channels and draw a conclusion about which channel is the best in terms of quality traffic generation.
1. How to access “Channels Report “in Google analytics.
2. Which dimensions and metrics to study and their significance in determining the best source for relevant traffic.
3. How to extract key data by drilling down deep in the report.
Channels allow webmasters to view their traffic acquisition at a higher level of granularity and precision. It allows us to group similar sources using rules into logical buckets we call channels for e.g. social, referral etc.
Steps to access the report:
This is how the report will look like:
Now you might be thinking is it possible to modify the existing channels as per your needs and if yes then “How can you customize the channels in the report”. So the answer to this is the report contains channel grouping as specified in analytics by default. But one can definitely change and customize them as per needs and requirements. You can check Google Support as it has all the information required for you to learn how to edit existing channels and add new ones.
Important questions that you will be able to answer through this report
Thus, the channel which assists maximum in conversion deserves more resources to be invested in it.
It’s critical to understand the role each channel has in your marketing campaign. Channels can either be used for brand building, lead generation or both. To analyze the performance against key metrics it’s important to first identify their primary role and then devise a separate strategy for them because using the same strategy for all the channels can be detrimental for your success.
Every channel has its own set of dimensions to analyze if you drill down deep into each of them. To check other related dimensions all you have to do is click on the channel for which you need more information and check the corresponding dimension against all the metrics to conclude the performance for that channel.
Analysis: You can analyze which keyword in your paid campaign gets you the most relevant traffic and which keyword gives the maximum and minimum conversions so that you can keep a watch on them.
Analysis: Based on the report you can see which medium causes the maximum bounce and which medium assists the most in conversions. This report will be of great help to plan your promotion campaign on social media, as you can spend more on the ones that bring the maximum return on your investment.
Likewise, you can click and further drill down to check all the channels to examine various dimensions and make appropriate changes in your strategy. If you find any difficulty doing that, you can contact FATbit experts.
The main purpose of this report is to give you a detailed summary of how all your online channels are performing from basic information to conversion related data. With just one report in hand you can quickly identify your strong and weak areas and work on them to deliver better results. You can gain a lot of insights about various sources of traffic generation and the quality of traffic generated by them.
This series will cover important aspects of Google Analytics that can be used to make critical website improvements. Subscribe to get email updates whenever we publish the next post of the series.
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Part 1 – Google Analytics Page Performance Report
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