#FatbitChat Recap- Week 5: Marketing Automation

From Google’s search algorithm to customer support, we have discussed many important topics in fatbitchat over the past few weeks. With every fatbitchat session, we connect with new industry experts and brands, who share their insights on the topic being discussed.

For a company like FATbit, who has seen the world of marketing evolve on the internet, discussing marketing automation was just around the corner. This week’s topic was marketing automation and we were amazed to see the response. Continue reading to know the insights shared by experts during fatbitchat session.

In less than 2 hrs, we r discussing Marketing Automation. Join us 6 pm IST/ 8:30 am ET #FATbitChat @searchrook @Grasshopper @Renoe pic.twitter.com/GGMiEaVWGg

— FATbit Technologies (@FATbit_Tech) November 2, 2016

Hello All and welcome back to another Wednesday on #FATbitChat

— FATbit Technologies (@FATbit_Tech) November 2, 2016

Today on #FATbitChat we discuss about Marketing Automation. Come, join in and share your thoughts

— FATbit Technologies (@FATbit_Tech) November 2, 2016

So here we go, Q1 on #MarketingAutomation coming up #FATbitChat

— FATbit Technologies (@FATbit_Tech) November 2, 2016

Q1: How marketing automation helps in marketing & branding? #FATbitChat pic.twitter.com/FDFS4IFtCC

— FATbit Technologies (@FATbit_Tech) November 2, 2016

Good answers to Q1 making it more interesting, moving to Q2 next #FATbitChat

— FATbit Technologies (@FATbit_Tech) November 2, 2016

A1: It helps to deliver the right content, to the right customer, at the right time so they convert to a paying customer #FATbitChat

— Amit (@amitsharma720) November 2, 2016

A1: It is practically not possible to do everything manually. A little bit of automation helps in saving time. #FATbitChat

— Vamsi (@kalyanv_) November 2, 2016

A1: It saves time, boosts productivity, helps connecting with like minded people as well #FATbitChat

— Daljeet Kaur (@DaljeetkKaur) November 2, 2016

A1 The right automation app helps in generating leads & building a great relationship with customers. #FatbitChat

— #NexGenSays (@NexGen_India) November 2, 2016

#MarketingAutomation can be a valuable tool for humanizing your brand, if there’s a balance. #FATbitChat

— Ankush Mahajan (@ankushmahajann) November 2, 2016

A1 #Marketing automation, #BIgData analytics, monitoring & meaningful insights r the essential ingredients for #Branding #FATbitChat https://t.co/BkrqM1zzlv

— Varun Kumar ? (@DigitalVK) November 2, 2016

A1a: It simplifies your life. Any where you can automate what you do can help, however remember that authenticity matters. #FATbitChat

— J Reno(e) ??? (@Renoe) November 2, 2016

A1b: It also allows you to provide relevancy. Think follow up thanks you, subscription notices, etc. It can be a slam dunk. #FATbitChat pic.twitter.com/Nq4VeZwnkz

— J Reno(e) ??? (@Renoe) November 2, 2016

Q2: A few marketing automation tips you would like to share with others #FATbitChat pic.twitter.com/PZKHi3cAno

— FATbit Technologies (@FATbit_Tech) November 2, 2016

A2 @FATbit_Tech #FatbitChat Here's 7 Critical Things Marketers Should Automate https://t.co/4M9iTjKyLy#marketing #martech

— Rohan Ayyar (@searchrook) November 2, 2016

2: Keep an eye on what you've automated. Tech can go awry. #FATbitChat

— Mehul Gohil (@mehulgohil) November 2, 2016

A2: Automate but keep strict vigil on what is going out there. Segment ur audience and don't bombard them with irrelevant stuff #fatbitchat

— Jasbir Singh (@jasbeerit) November 2, 2016

A2: Automation isn't about one interaction. Think about a process. If x happens it triggers y. If it doesn't it triggers z. Etc. #FatBitChat pic.twitter.com/gmal2ZUXh8

— J Reno(e) ??? (@Renoe) November 2, 2016

A2: I'd like to share the tip from @clicktosale "Get the top of the funnel right before u work ur way down to the later stages." #FATbitChat

— Amit (@amitsharma720) November 2, 2016

Most of companies have free-trial options,so take advantage of the opportunity to ‘try before you buy’ first hand #FATbitChat

— Ankush Mahajan (@ankushmahajann) November 2, 2016

A2 Understand what #marketing process can be automated & what not. Proper monitoring & appropriate response mechanism is needed #FATbitChat https://t.co/zLY8RRuBkm

— Varun Kumar ? (@DigitalVK) November 2, 2016

A2: you shd know the right timing, make sure software do not post unwanted content, right content, don't be robotic #FATbitChat

— Daljeet Kaur (@DaljeetkKaur) November 2, 2016

A2. Firstly narrow down the solution that u're looking for, & then choose the right tool for automation. #FATbitChat

— #NexGenSays (@NexGen_India) November 2, 2016

Q3: What are the best tools for marketing automation? #FATbitChat pic.twitter.com/E05TNffh4B

— FATbit Technologies (@FATbit_Tech) November 2, 2016

A3 – Best Marketing Automation Tools @getresponse @marketo @MailChimp @intercom #FATbitChat #FATbitTechnologies @FATbit_Tech

— RAVI BHATIA (@bhatiaravi00) November 2, 2016

I like to use @buffer @hootsuite @commun_it as they allow me to handle my social profiles effectively #FATbitChat

— Ankush Mahajan (@ankushmahajann) November 2, 2016

https://twitter.com/deepvamdev/status/793805074539487233

Tool @yesware can b used for following up ur clients even u r a startup. Markting automation is helpful but wid a clear vision #FATbitChat

— Amit (@amitsharma720) November 2, 2016

A3a: I think email is the best place for automation. Research to find the best tool for you. #FATbitChat

— J Reno(e) ??? (@Renoe) November 2, 2016

A3b: However, do not, in any circumstance use social for automation. An auto DM is the very worst automation you can do. #FatBitChat pic.twitter.com/a637zTncOK

— J Reno(e) ??? (@Renoe) November 2, 2016

A3 Tools depend on your #marketing automation requirement. Be it email, #custserv or end to end enterprise solution #FATbitChat https://t.co/jAuP6SEzer

— Varun Kumar ? (@DigitalVK) November 2, 2016

A3: @FATbit_Tech @teamwork works good for me
Easy and useful #FATbitChat

— Avneet Brar (@AvneetSinghBrar) November 2, 2016

A3. This article by Forbes gives a rather detailed descriptions of a few – https://t.co/5WlmKsQuXG #FATbitChat

— #NexGenSays (@NexGen_India) November 2, 2016

A3:@marketo @CustomerIO @AdRoll @Salesfusion @GenooMarketing @bizible @allocadia @ONTRAPORT @LeadSquared @Ambassador @integrate #FATbitChat

— Amit (@amitsharma720) November 2, 2016

Q4: Marketing automation or marketing done manually; which one do you prefer? #FATbitChat pic.twitter.com/8saQhMxovp

— FATbit Technologies (@FATbit_Tech) November 2, 2016

A4. Automation done rightly make things easier, manually can be tedious at time. #FATbitChat

— #NexGenSays (@NexGen_India) November 2, 2016

A4: Marketing automation makes it easier to send targeted messages and focus more heavily on the quality of campaigns & messages #FATbitChat

— WooRank (@woorank) November 2, 2016

A4: MA helps in time saving, Inbound marketing, lead nurturing, personal interaction, efficiency of sales team & ROI iIncrease, #FATbitChat

— Amit (@amitsharma720) November 2, 2016

If you r a #startup better to try your hands manually but for brands definitely #MarketingAutomation #FATbitChat

— Ankush Mahajan (@ankushmahajann) November 2, 2016

https://twitter.com/deepvamdev/status/793808578083557376

A4 A mix of both manual & automated #Marketing is required in this fast paced world of ultra #Personalization. #FATbitChat https://t.co/cdXuqxTsu6

— Varun Kumar ? (@DigitalVK) November 2, 2016

A4: Automation should complement, not supplement, your other initiatives. Manual marketing is always important for success. #FatBitChat

— J Reno(e) ??? (@Renoe) November 2, 2016

Automation becomes essential whn u r working on a large scale, initially its good enough to do it manually #fatbitchat

— Avneet Brar (@AvneetSinghBrar) November 2, 2016

And that's it on #FATbitChat for this week. #FATbitChat

— FATbit Technologies (@FATbit_Tech) November 2, 2016

Thank you for being an awesome part of the #FATbitChat community! It's amazing to learn so much from you all each week 🙂

— FATbit Technologies (@FATbit_Tech) November 2, 2016

We would like you all to join us again for next week’s twitter chat (Wednesday, November 9 at 6 PM IST/ 8:30 AM EDT). The topic for discussion will be announced on our twitter handle – @fatbit_tech. Stay tuned.