#FATbitChat Recap – Paid Marketing

A well-managed paid marketing campaign will save your business in all circumstances whether you are a part of a  competitive industry or not getting expected results from organic marketing strategy. This week in #FATBITchat we picked the major questions related to paid marketing on Twitter.

Bringing the best solutions from various digital marketing experts, we concluded our last Twitter chat with some awesome recommendations pertinent for small/medium businesses as well as start-ups. Let’s have a look at the crux through #FATBITchat recap below.

Join #FATbitChat today 23rd November at 6pm IST/ 8:30am ET. Chat topic- #??????????? pic.twitter.com/BM0TImTORe

— FATbit Technologies (@FATbit_Tech) November 23, 2016

Hello guys. Welcome back to another great Wednesday #FATbitChat?. How are you all?

— FATbit Technologies (@FATbit_Tech) November 23, 2016

Trust Wednesday has been generous to you so far! #FATbitChat

— FATbit Technologies (@FATbit_Tech) November 23, 2016

Today we’ll discuss about #PaidTraffic in #FATbitChat. Plz come join and share your opinions

— FATbit Technologies (@FATbit_Tech) November 23, 2016

Paid traffic is vital channel because it drives relevant audience & targeted customers towards your business. #FATbitChat

— Hiren vaghela (@Hirendream) November 23, 2016

Don’t forget to invite all in your network to join #FATbitChat.

— FATbit Technologies (@FATbit_Tech) November 23, 2016

So here is the 1st question on #PaidTraffic is coming up in #FATbitChat

— FATbit Technologies (@FATbit_Tech) November 23, 2016

Q1: Why businesses should also focus on paid traffic beside organic traffic? #FATbitChat pic.twitter.com/y4c9NpWYfL

— FATbit Technologies (@FATbit_Tech) November 23, 2016

thus PAID Ads not only helps in increasing ROI but also ensuring that it is delivered based on Brand core GOALS #FatBitChat

— Ananth V (@ananthv9) November 23, 2016

A1: @FATbit_Tech Focusing on #PaidTraffic means getting visitors from the sources/sites where without paying is not possible #FATbitChat 1/2

— ?Sandeep Thakur✍️ (@sandeepsktr) November 23, 2016

A1: @FATbit_Tech instant traffic boost is only possible via #PaidTraffic while organic ways take time to increase traffic. #FATbitChat 2/2

— ?Sandeep Thakur✍️ (@sandeepsktr) November 23, 2016

Brands need to give importance to Paid & Organic traffic alike.Paid traffic empowers highly targeted audience reach #FatBitChat

— Ananth V (@ananthv9) November 23, 2016

A1 #PaidMarketing is the fastest way to get an advertisement for your business to show in the top Search results #PaidTraffic #FATbitChat

— Muskan Sharma (@muskansharma53) November 23, 2016

A1. Because paid campaigns are made for specific audience which led into more relevant output. #FATbitchat

— Hiren vaghela (@Hirendream) November 23, 2016

. True. Maximum outreach in less time. #FATbitChat

— Amit (@amitsharma720) November 23, 2016

Analytics today can empower via Paid Ads to reach RELEVANT consumers at the right time across right platforms #Fatbitchat

— Ananth V (@ananthv9) November 23, 2016

For immediate results or specially when your website is in pre-launch stage, Paid marketing works best #FATbitChat

— Ankush Mahajan (@ankushmahajann) November 23, 2016

A1 To get more relevant audience & reach to mass target audience it is req. when organic traffic doesnt work well #FATbitChat

— virag shah (@viragshah4) November 23, 2016

Fantastic replies by everyone, moving on to the next question, Q2 next #FATbitChat

— FATbit Technologies (@FATbit_Tech) November 23, 2016

Q2: How to find the best paid traffic channels to target right audience? #FATbitChat pic.twitter.com/j6apFqcoUF

— FATbit Technologies (@FATbit_Tech) November 23, 2016

Analytics will help you decide the same. Power packed relevant insights has helped us over the years plan best PPC #FatBitChat

— Ananth V (@ananthv9) November 23, 2016

I think this is part of brainstorming. Would be hard to find any tool for this process. #FATbitChat

— Ankush Mahajan (@ankushmahajann) November 23, 2016

A2. To narrow down your objective, demographic and all relevant metric. This will clear your pathway. #FATbitChat

— Hiren vaghela (@Hirendream) November 23, 2016

A2 It depends on your TA preferences, where they hang out. Search engines are still big, followed by #social platforms. #FATbitChat https://t.co/pPBaq3rDvn

— Varun Kumar ? (@DigitalVK) November 23, 2016

A2: @FATbit_Tech Find best channels on the basis of recent analysis, It should be different according to the business approach. #FATbitChat pic.twitter.com/mn92S3WkBP

— ?Sandeep Thakur✍️ (@sandeepsktr) November 23, 2016

A2 by observing & analysing on daily basis, visit various relevant sites/try to get content taste from audince etc #FATbitChat

— virag shah (@viragshah4) November 23, 2016

Halfway through #FATbitChat. If you've just joined, we are discussing #PaidTraffic today.

— FATbit Technologies (@FATbit_Tech) November 23, 2016

Keep the answers coming, Q3 coming up next #FATbitChat

— FATbit Technologies (@FATbit_Tech) November 23, 2016

Q3: What kind of landing pages work to gain maximum ROI from paid traffic? #FATbitChat pic.twitter.com/6v5RuhPpZZ

— FATbit Technologies (@FATbit_Tech) November 23, 2016

A3 Headline/Tagline/Effective visualize straight/flash design which relevant to your product/services #FATbitChat

— virag shah (@viragshah4) November 23, 2016

A3 @FATbit_Tech To gain more ROI page should be conversion focused tht hav few bt most impressive txt with easy to sbmt form/CTA #FATbitChat pic.twitter.com/FR7tVzEMPH

— ??Victoria Marie? (@T10WL) November 23, 2016

A3 A simple responsive landing page with clear CTA, no distraction. #FATbitChat https://t.co/hJoUlQHoRH

— Varun Kumar ? (@DigitalVK) November 23, 2016

A3. It shd have same mssg in first fold that you showed in ad, Not much info to distract visitors and placement of CTAs #FATbitChat

— Amit (@amitsharma720) November 23, 2016

Landing page shld be in-sync with your ad. LP which tells abt USPs, has social proofs & better #conversion options gets more ROI #fatbitchat

— Jasbir Singh (@jasbeerit) November 23, 2016

Here is a awesome post on different types of landing page with pros & cons.Will help surely https://t.co/PXDYwNTRsG #FATbitChat

— Ankush Mahajan (@ankushmahajann) November 23, 2016

And last question of the day coming up, Q4 next #FATbitChat

— FATbit Technologies (@FATbit_Tech) November 23, 2016

Q4: What is the best strategy for paid traffic budget allocation? #FATbitChat pic.twitter.com/NfGfO6VPis

— FATbit Technologies (@FATbit_Tech) November 23, 2016

start with less, keep focus on AB testing, once u start getting right audinc & ROI, then increase it gradually. #FATbitChat

— Amit (@amitsharma720) November 23, 2016

my theory would be, have huge budget go for #GoogleAds, and with less budget rely more on #Facebook or #YoutubeAds #FATbitChat

— Ankush Mahajan (@ankushmahajann) November 23, 2016

#paidtraffic
– No clicks. Optimize Ad
– Only clicks, no conversion. Optimize LP
– Desired Clicks+Conversions pour more $$ #fatbitchat

— Jasbir Singh (@jasbeerit) November 23, 2016

A4: @FATbitChat Recent stats analysis, Right channel selection, demographic analysis helps to set budget for paid marketing #FATbitChat pic.twitter.com/oNM8CsEgf1

— ??Victoria Marie? (@T10WL) November 23, 2016

A4 Do A/B testing, run pilot. Depending on results, decide where to invest & where not. #FATbitChat https://t.co/FGhV0BvlBm

— Varun Kumar ? (@DigitalVK) November 23, 2016

A4 @FATbit_Tech Monitoring paid result on daily basis & allocating budget based on these result is d best strategy, that I think #FATbitChat pic.twitter.com/hTCv7pvxYa

— ?Sandeep Thakur✍️ (@sandeepsktr) November 23, 2016

That’s all the questions we have for this week’s #FATbitChat. Thank you all folks for taking the time to join in and chat with us.

— FATbit Technologies (@FATbit_Tech) November 23, 2016

Coming up with more exciting topic on next week. Stay tuned #FATbitChat

— FATbit Technologies (@FATbit_Tech) November 23, 2016

#FATbitChat, Every Wednesday at 6pm IST/8:30 am EDT. Follow @FATbit_tech

— FATbit Technologies (@FATbit_Tech) November 23, 2016

#FreeAdvice on #paidtraffic at #FATbitChat. Learned a lot.. pic.twitter.com/45cMHFNtHG

— Jasbir Singh (@jasbeerit) November 23, 2016

@FATbit_Tech so upset I missed #fatbitchat today ? lots of work to do…see you next week

— Erika Lucchi (@erikukuzza) November 23, 2016

Nooo I missed #FATbitchat! pic.twitter.com/a6llS5Kmlu

— Wayne Hendry (@ideakid88) November 23, 2016

@sandeepsktr Guys can't make it for the chat today but have a good one. 😉 #FATbitChat

— Mehul Gohil (@mehulgohil) November 23, 2016

Note: Participate in our next Twitter chat coming Wednesday to explore more on another such topic. Follow on Twitter to remain updated about it.