Facebook’s CEO, Mark Zuckerberg in his quarterly conference with Investors, paid huge emphasis on encouraging meaningful social interaction. He quoted, “It is important to remember that Facebook is about bringing people closer together and enabling meaningful social interaction”.
Zuckerberg wrote on a Facebook Status, “We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness. But recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that led us to connect more with each other”.
And thus, Facebook is making major changes in its Newsfeed algorithm. The algorithm will now give less importance to business relevant content and will focus on showcasing meaningful content. Also, the algorithm will give less weight to the popularity of the post and more weight to the post which encourages users to interact and comment.
Critics felt Facebook is obsessed with persuading people to spend as much time as possible on Facebook. The more time people spend on Facebook, the more the ad revenue is gathered by Facebook, which is beneficial only for Facebook and not the audience.
The changes in the algorithm will be both vindicating and worrisome for businesses. This is because most businesses get their traffic from Facebook advertisements or the content they displayed on Facebook. Now, businesses have to find ways to create engaging post so that they appear on the newsfeed of their target audience. Your Marketing Strategy should be top-notch to beat this algorithm changes on Facebook.
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