It is better to have no website than a POOR one.
Everyone knows that a well-designed website is like a salesman that works for you 24x7x365 without a salary. In a recent study, approximately 51% surveyed people agreed that a company’s website influences their opinion of an organization and almost 38% refused to do business with organizations having poor web presence.
A professional website is designed with target audience and business objectives in mind, and everything from technical skills to experience, functionality requirements and technology come together to determine the pricing of a web designer.
Before moving on to the costing details, it’s important to first make a few choices based on your website requirements that directly affect the factors on which cost depends.
Static website is the one which contains web pages with fixed content, on the other hand a dynamic website is linked to a database and it can be customized frequently by making changes to the database. Static websites are quick and easy to develop while dynamic websites take more time and effort but add value in the long run.
Small businesses that are just looking for online presence usually go for static websites. Entrepreneurs trying to creating an online brand and earn huge revenues go for dynamic ones.
A template based website might be an inexpensive solution but it limits your creativity and gives you a very generic website. On the hand, a custom designed website will be more specific to your company goals and more adaptable to your company needs. This decision totally depends on what you expect from your website.
If you are looking for a “ready to go” website with an option of little customization, off-the-shelf website can be a great choice if you have the code knowhow & access to modify it according to your needs.
In case you need a completely unique website which can be easily differentiated from the rest and focuses on branding, then, customized website is what you need.
FATbit specializes in designing and development of custom web sites/applications. Click here to browse through our work.
In this critical choice, you have to decide whether you wish to hire a design firm on per project cost or per hour cost. By per hour, we mean that the designer would be paid on an hourly basis and it’s a very straight forward way of charging. On the other hand, per project cost means that the entire cost of the project is pre-determined and you hire a designer for the entire project at a particular cost.
Both have their own advantages and disadvantages. Based on your requirements, this decision can make a huge impact.
The next step is to identify how much does it cost to hire a web designer. There are a lot of factors based on which cost varies but following factors are the most influential:
The cost of a web designer depends on the amount of art work, intricate graphics and functionality you want hired professional to develop for your website. For example, a simple text-rich functionality-scarce website like the one mentioned below will cost less since there are no complexities involved.
A website like the one in the next snapshot will comparatively be expensive since it has added functionalities which make the development part more complex & challenging. If you are looking for something unique, then, be ready to spend some more.
Some other similar factors that add to the cost;
Interface design is a lengthy & iterative process that could cost you between $1200 and $4000 (if calculated on a per project basis)
Another factor which hugely determines the cost is the size of your website. If your platform will boast multiple pages with large amount of content, obviously you will have to pay more as compared to a website which has a couple of pages only. In simple words;
Size plays a critical role as it increases the time required to complete the project. Cost automatically gets affected.
It is the textual information that we see and read on web pages. The complexity and quality of the content determines the cost factor hugely. The cost varies depending upon the nature and volume of content, how much research is required to write the copy, and whether it will be imported from existing website or created from scratch.
The cheapest way to go about this is to create and insert the content all by yourself but if you wish to get it done from your hired web design company (if it offers the service), then, be ready to pay between $100 and $ 200 per page depending on the content quality.
Physical location of the designer also plays a decisive role. If you hire a designer from India, Ukraine, or any developing country, you will have to pay less because demanded per hour cost is less. A designer based in a developed country like US, Europe and Australia will ask more for the same amount of work.
Cost estimation also depends on how quickly you want your website to be made. If want the design & development work that usually takes one month completed in just two weeks, then, cost will obviously go up. The amount of work to be done will obviously not decrease; the hired professional will just have to put in extra working hours or work exclusively on your project.
This is simple logic.
It is anew approach provides optimal viewing experience for all screen sizes. With responsive design, there is no need to create different websites for different devices. Whether you open your website on a desktop, mobile or tablet, it will adjust text, graphic and other elements as per screen resolution to give the best user experience to your audience.
Such websites are based on latest development technologies that every designer is not familiar with. So, if you want such a website, you have to pay additional. However, if you are happy with a simple website that runs on desktops, cost will be comparatively less.
Lately, user experience nowadays play a vital role in determining a website’s success. User experience is built through a variety of factors such as navigation, intuitive design, relevant graphics, text and call to action elements.
Seasoned design agencies perform scientific testing processes such as usability and A/B testing to make intuitive platforms. Websites created by following such methodologies accomplish business goals and also provide smooth path to conversion funnel.
Cost of hiring a web designer that follows such methodologies is high but created website will surely give you high returns as well.
The cost shoots up by 20% to 30% if you wish to create a website that offers great user experience.
We have posted a detailed blog post on User Experience, feel free to go through it to find out more about how UX can help you win and retain more customers.
Expertise and experience of the hired designer or design company can raise the cost substantially as both are directly proportional to cost. An experienced designer will charge a premium price for extensive knowhow & market insights. For a fair idea about how cost varies with experience, here is a collection of prices charged by design agencies working at different levels:
Experience ( Years )
Per hour cost (USD)
$6 – $12
$8 – $15
$15 – $35
*.Net and mobile application programmers may cost up to 30% extra. Above estimates are based on the pricing structure of companies based in India.
Just creating a website will not ensure visitors. Your website must also rank well on relevant keywords to appear on search engines. If you wish to make your website SEO friendly and boost traffic, then, you have to get in touch with a design professional with SEO knowhow. Such experts have rich industry experience and are aware about design aspects that play crucial role in improving SE ranking. Some critical SEO points;
The choice of technology on which you want your website to be built largely determines the cost of the overall project. For example, if you wish to use .NET instead of an open source language like PHP then obviously you will have to shell more money because it is difficult to find good professionals for .Net.All the latest technologies like HTML5 and CSS3 will also raise cost. That said, going with the latest technology has its share of advantages.
Before finalizing the agreement with the hired firm, discuss copyright related issues. Sometimes,company agreements include sections that retain the copyright of the developed website and this give developer the liberty to reuse it for another company.
In case you want the copyright for yourself, you should discuss it beforehand.
In some cases,website owners pay 100% premium price for owning the rights.
If you wish to customize your website and add extra functionalities to suit your business needs, you can do that by paying more. There are a whole range of plugins available from which you can choose and each plugin comes with an additional cost. Based on your requirement and budget, you can add or remove plugins. For example, you might want to have a blog, RSS news feed, social media integration, email integration, site search etc.
Business owners and entrepreneurs planning to setup their first website usually have to undertake huge amount of research to find the right design partner. But even after so much hard work, some doubts and queries remain.
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