It’s been a little over a year since the last Penguin update (3.0) was rolled out. Webmasters who were affected by Penguin 3.0 are becoming a bit restless now that when the next update will release and their good work, that they have been doing ever since, will be paid off.
This week brought a ray of hope to such webmasters as Gary Illyes, a Google webmaster analyst, said on twitter that the next Penguin update will be rolled out by the end of 2015.
— Gary Illyes (@methode) October 28, 2015
The bigger news than the release date of Penguin 4.0 will be its nature. Unlike any previous update, the new Penguin update will impact the search engine results in real-time. Meaning, after the Penguin 4.0 rollout, the algorithm updates will be continuous and Google will analyze the quality of links on your website in real-time. So, if you get penalized by a Penguin update today, removing the concerned spammy links will let you recover from the penalty within a few days or weeks down the line.
While the bottom line for avoiding the Penguin penalty is to remove spammy or low-quality links from your website, the problem is most webmasters remain in the gray zone when it comes to determine which of their backlinks are low-quality or spammy, and which not.
Using Google Webmasters along with some other third-party backlink checking tools like SEMrush and Ahrefs, etc. will show the whole link data of your website, but further study is required to precisely determine which backlink should stay and which should be removed.
Having your link directory analyzed by expert SEO consultants is certainly the soundest solution. They can help you decide which negative should be removed, which should be disavowed, as well as assist you in disavowing the links that might be hurting your website’s ranking.
Ensure that the next Penguin update only boost your site’s ranking
The new Penguin update can be rolled out anytime in next 2 months. But as for now, it is safe to say that it is at least a few weeks away. Subsequently, webmasters still have a good amount of time to check what’s wrong with their website and what amends can be made to avoid the penalty.
Just in case, if you still get hit by the Penguin update, at least you would be in a better position to recover from it. And since the algorithm updates are continuous and their impact real-time, it won’t take long for you to regain your position in search results.
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