The year 2017 turned out to be really amazing for eCommerce sector, both financially and technologically. From better personalization through data analytics to eCommerce through social media to real-time customer support through chatbots, we came across numerous technological turning points that changed the way people perceived e-commerce. The competition has surely been cutthroat, to say the least. The fact that many eCommerce companies have turned their focus on the Asian market also shows the continental drift this industry is experiencing. Come 2018, we have three major predictions that are going to hold true. Read along…
If we take a look at current trends, Facebook ads have proven to be an extremely useful marketing tool for businesses. Facebook earns more revenue through mobile advertising in comparison to desktop. The reason behind this phenomenon is simple: FB’s internet penetration has increased multifold due to mobile internet. Keeping the current pattern and user behavior in view, Facebook will be the first choice of a majority of business owners for paid advertising in 2018.
This is how Facebook is going to keep its paid advertising game in full throttle and ahead of every business in the coming months…
Also Read: Ace Your Facebook Marketing Game
Many startups and budding entrepreneurs have started using Facebook Store already. And given the pace at which its popularity is spreading its roots among masses, 2018 is going to witness the next levels of paid advertising, mastered by the social network mogul.
Drone delivery is going to be the thing of 2018. Surprised? Or did you just shrug it off? Well, Jeff Bezos may have claimed that Amazon is going to make it happen on full-time basis soon, but AHA, the largest online shopping marketplace in Iceland has already made it happen. They tied-up with FLYTREX, an Israeli Drone Based Logistics company and have already begun the first ever drone-based online food and small goods delivery to the customers.
Our prediction may sound preposterous to many, but keep one thing in mind, Jeff Bezos is known for his aggressive approach. Amazon has already tried drone delivery in Cambridge, UK in Dec 2016, and we believe things are going to get really interesting in this particular field. We are not saying drone delivery is going to be adopted by all the business right away, but 2018 is going to be a turning point for many.
Just like marketing and advertising, shipping and delivery services are also going to leverage the benefits of Big Data, Data Analytics and Machine Learning. It will also help in improving last mile delivery, an issue that many eCommerce companies are struggling with.
Till now, B2B eCommerce has been primarily focusing on transactional activities, for this is what business is all about, more transactions and more revenue, right? Nope. As a matter of fact, majority of B2B eCommerce companies had an epiphany and this is how things are going to change for good…
The three predictions we made above are based on the analysis of how the year 2017 and the previous two went. We recommend all eCommerce businesses to pay attention to these predictions because the coming year is going to witness even more new business and the competition will no longer revolve around how amazing your products are. We say it on the basis of the fact that having an amazing product catalog is the prerequisite, and users have already grown habitual of it. Now, it’s all about user experience, better order management, swift and awesome delivery methods and seamless data-driven marketing. Wishing you a great 2018 in advance, for now, focus on November, the month of Black Friday and Cyber Monday.
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