Search engine optimization is not the end of the marketing road; in fact, using a top website design company, you will also receive PPC advertising services, or pay per click advertisement. This process is a bit different from SEO in that there is a paid factor in place with PPC. Finding the best web design company, you will get these services included in the entire package allowing you to get the perfect design with the best results. A top design company will market your site excessively in order to make sure that you are getting what you paid for.
The overall goal of a website is to attract visitors whether you are selling a product, service, or even advocating your position on a specific issue; a top design company will actually seek out the best host sites for your site and purchase placement on their sites through ads and links, also providing paid placement through various search engines, most likely the most popular such as Google, Yahoo, and MSN.