Unlike other forms of copywriting, technical writing is far from creative embellishments and enlightens readers about 'how to' prospects! Technical writing is strictly writing to educate and provide set instructions regarding a process. Copywriting is primarily focussed towards stirring an emotional chord of the reader and rousing an urge in them to take buying decision. On the contrary, technical writing is mainly dry and devoid of expressions, opinions or emotions. This form of writing is very terse, flat and leaves no room for the author to tout creativity. It's all about writing factual information, being practical and poised.
The author doesn't have the prerogative to influence the copy or tweak it emotionally. The tone of the document is maintained based upon the subject and kept very up to the mark. Technical writing is essentially used to communicate knowledge and information about a product. Businesses use technical writing to create manuals, employee guidelines, handbooks, newsletters and information booklets.
So what's the fun? Yeaaah...this is where a writer's prodigy comes into limelight. You got to be cleverly creative whilst keeping your formal tone intact. Now that we know that technical writing is dull, use your wit to add that little zing to your content, a pinch of dash and oodles of prowess to it! A highly effective copy is focussed towards conveying substantial information and to the point facts about the product to the reader in the most bland way (limited magic and play granted, come on, you are a writer!).
Technical writing needs a lot of extensive research and in depth knowledge to produce copies that are techie, explain solutions to problems, and audience oriented.
With technology market gaining far reaching status, there is multitude of opportunities for technical writers expected in the coming days. So get, set, tech and write!