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Why Hire Best Search Engine Optimization Company(SEO)?

By Manish Bhalla: Founder FATbit Technologies(Best SEO Company India): Written On: 23rd July, 2010, last updated on 2nd October, 2011.

Search Engine Optimization – The Secret Sauce of Great Websites

If you are serious about your business, giving it a qualified shape and appeal on the internet isn't plenty an idea. Got what we mean? A website can certainly have you minting pretty pennies, but what next? Where's the search engines' treat? They will know you only when you optimize your websites. Search engine optimization, per se!

Websites are indeed a primary tool in marketing your website to the external world and web peeps. Considered to be the command central of your business, a website gives it its second identity. Bygone are those days when the world would flip over the yellow pages to seek a business' name. Times changed supersonically and web has taken over like no other. Get known, have a website, sprinkle it with best SEO services and get your clients rolling in. Search engines like Google, Bing understand optimized web pages to rank them higher on top pages for the targeted keywords. Often overlooked, but one of the most crucial methods, Search engine optimization is important for a successful website venture. It supports it like the spine and gets it visible in the eyes of Google bots, crawlers and spiders. Hiring best SEO companies is a great source code to having profitable websites that convert clients and build effective credibility of your business.

Internet is a huge ocean and several big fishes rule the landscape, in order to make your mark, it's wise to invest your advertising dollars in doing effective search engine optimization as well, than just gluing to offline marketing tricks. What matters in the end are your ranks on the search engine result pages. In order to behold the maximum grip, high page rankings, increased traffic and visitors, improved online presence, professional SEO packages are a definite resort. Optimization entails everything from web page optimization to constructing back links, from keyword research to competitive analysis, from link building to content writing services, from video and image optimization to article and press release submission, from hub creations to social media creation and marketing and from social bookmarking to blog and local directory submissions. Search engine optimization is everything that can get you that coveted top rank throne on beloved search engines.

According to studies, an average of 65% (tentative) traffic comes from search engines to the websites, and what if your prospective clients do not find you on the cyber space? Your oppositions take away the iced cake. A lot of work is done by the good looks of your webpage, but most of the dressing is done by professional search engine optimization. It is not an overnight success story, if you go by morals, white hat SEO is the key to great victory online, optimize it once, and keep doing it, is how it works. It cannot be achieved in a spur of a moment; neither can be sustained if not done regularly and meticulously. There are several tangents under search engine optimization that must be mastered and applied to the websites to gain effective and winning results. It's the prize that keeps coming to you, provided you do it well. SEO is the method of tweaking and driving websites to get positioned on the big wide web!

According to John Wanamaker's adage, "Half the money I spend on advertising is wasted, the trouble is, I don't know which half". This is mostly if we go by offline modes of advertising, however, if we talk of search engine optimization, it's certain, quantifiable and traceable.

While you gather your conviction to invest in good and effective search engine optimization techniques, the next step is to freeze your pick on hiring the best SEO Company. But, just how would you know this is it?

Let's guide you through:

• If they promise to give you top ranks on the big daddy search engines, gulp and take a moment to doubt their competency. There is no rule to gaining the top rank, nobody knows the certain way to the peak (in short, nobody knows what Google is up to anyhow).
• Credibility of the company can be judged by the word of mouth. Check the recommendations given by your friends or business associates.
• If you do not have anyone to recommend you the perfect SEO resort, you can look towards forums, but with a grain of salt. (Did that just rhyme??)
• Ask for their works and the websites that they have optimized for others. What could be a fairer play than this?
• Before investing in SEO packages, confirm the PR of their site to ensure their credential.
• What trick do they use? White hat or black hat? Always avoid hiring companies or professionals who practice and apply these:
  • Auto doorway pages
  • False and misleading redirects and cloaking
  • Keyword loading
  • Hidden links or texts
  • Pages stuffed with irrelevant keywords
  • Duplicate contents on pages
  • Centralized or unrelated link farms
  • Similar techniques that attempt to fool search engines
• Go for only those professionals who insist on high quality content based search engine optimization strategies.

FATbit Technologies is one of the premium SEO Companies that's ranked as best in India for its unsurpassed experience, expertise and knowledge that reflects in their clientele works. We have been optimizing and designing multitude of multiple private websites for more than 8 years in a row. Clients have a wide array of services to choose from and customized plans to suit their requirements as well.

Search Engine Marketing(SEM) Vs Search Engine Optimization(SEO)

Search Engine Marketing is generally understood either as a broader term which includes Paid Advertising(PPC/CPC etc) and Search Engine Optimization or some people believe SEM equals Paid Advertising. We will talk about SEO only, which is related to designing and programming your website in a manner which is liked by the Search Engines especially google. If google likes your website over others, your website will be ranked higher on SERPs for the target keywords searched.
Best Search Engine Optimization tips are being shared down there on this page, keep reading.

Why Search Engine Optimization(SEO)?

As soon as you launch your website, first question comes to your mind is, "How to bring traffic to this website?", isn't it?

Everybody wants his/her website to be coming on first page on all search engines. We have rarely seen a client asking for page 2 ranking, every website owner wants his/her website ranked on Page 1 and sometimes they strictly mention only in top 5 and some ignorant clients who know nothing about SEO Techniques they ask for Rank 1 on google for all the target keywords which are mostly one word or two word keywords.

Logically, Search Engine Optimization is required to ensure you get your share of visitors from search engines for what you specialize in and what you sell or share on internet. SEO is the science, art and process which ensures that your website/web page is getting due respect from the search engines.

Every search engine has its own algorithm to rank the websites for different keywords. These algorithms take into account as much as 200 unknown factors. Optimizing your website for those 200+ unknown factors is called Search Engine Optimization.

We are working on this list of unknown factors and will keep on updating that list on FATbit.com, keep watching for the Best Search Engine Optimization Tips.

Lets talk about how to secure guaranteed page one ranking on all search engines.

Step 1: Think of a business which is unique OR there should not be more than 10* companies offering the same service/product on internet. Example: You are into selling leisure trip to middle income groups and want to sell cheap trips to Mars for USD 9,999 per person only.

*We are saying 10 because most of the search engines present 10 results on page one. So if there are more than 10 players in your industry - there is no guarantee that you will be definitely on page one of the search engines.

Step 2: Think of the target keywords for this business. It would be something like following examples:

• "buy trip to mars for cheap"
• "leisure trip to mars for cheap"
• "fun trip to mars for cheap"
• "family trip to mars for cheap"
• "affordable trip to mars"
• "affordable leisure trip to mars"
• "affordable leisure trip to mars"
• "enjoy trip to mars for cheap"
• "cheap tickets to mars"
• "affordable tickets for trip to mars"

***Try searching on google for any of the above listed keywords you will reach FATbit website? See how easy Search Engine Optimization is!!!***

Step 3: Now you have to submit your website to all those search engines where you wish your visitors to come from.

Step 4: Make sure your website is search engine friendly so that search engines do respect you as a serious player in the industry else search engines might not like your website and don't rank it among the leaders. How optimized your website is proves your dedication and sincerity towards your business and your customers. Even search engines are intelligent enough to understand who are serious players and who are just fooling around. If you follow all the above steps, we are sure you can get your website up on the page one of any search engine in the world.

Keep reading if you are not selling something unique and there are more than 10 companies offering same services/products on internet.

"Doing business on internet is very interesting and like video game where you have to fight with endless number of enemies and YOU CAN NOT PAUSE THE GAME."

To be successful on internet, make sure your website is highly search engine optimized so that you can keep your marketing costs low and sell your products/services at comparatively cheaper prices because your competitors are spending a lot on buying traffic for their website.

I hope you would not mind going through FUNDAMENTALS OF SEARCH ENGINE OPTIMIZATION .

Read on:

What is Search Engine Optimization?

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Source: http: / /en.wikipedia.org/wiki /Search_engine_optimization

WHY SEARCH ENGINE OPTIMIZATION?

Getting your website live is not just enough, people should be able to reach your website by typing your company name or by typing the services/products offered by you. For search engines to display your website in the search results for relevant keywords, its foremost important that your website should be submitted to that search engine.

Imagine a situation you got a very nice website designed for USD 20,000 but that is not search engine optimized. You sell over 50,000 electronic products over that online shop but your website does not come up on search results on google.com or bing.com or yahoo.com when people are looking for websites where they can buy those products which are also being offered on your website.

Immediately make sure your website is submitted to all those search engines and meets the requirements of a very well search engine optimized website. As described in the definition of Search Engine Optimization - primary objective behind SEO is to improve the volume of traffic to your website from search engines via organic and unpaid methods. Therefore to keep your advertising costs low its highly recommended that your website should be well optimized for search engines. Above all, you wanted your website designed and made live to public so that they can reach you when they are looking for the service/products you are offering.

What all objects are included in the arena of Search Engine Optimization?

• Title Tag Optimization
• Meta Tag Optimization
• Keyword Tag Optimization
• H1, H2, H3 Optimization
• URL relevance vis a vis page content
• Keywords density on each page
• Images alt tag optimization
• W3C Validations
• Clean HTML code preferably Div based HTML structured pages
• Link optimization - including QUALITY back links and inter linking of pages within the website

White Hat SEO vs Black Hat SEO

• White Hat SEO: includes designing and developing the website primarily for human users, not for search engines and then making that content easily accessible to the spiders instead of manipulating or playing tricks with the exposed search engine ranking algorithms.
• Black Hat SEO: includes designing and developing the websites primarily for search engines while exploiting the search engine ranking algorithms. For Example:
  • hidden text either by using deceptive colors or by invisible DIV or positioned off the screen
  • keywords stuffing in Title Tag, Description Tag and H1, H2 Tags
  • stuffing keywords within file names
  • cloaking - method employed to show different content to human visitors and search engine spiders
  • link farming etc

After going through the fundamentals of SEO, I am sure you have earned a reasonable amount of insight into the concept of Search Engine Optimization.

To make sure your website, no matter how competitive industry you work into, comes on page one of search engines - you have to follow the following steps or hire a professional SEO/Web Design Company company to take care of following imperatives for you.

• Submit your website on major search engines
• Select the target keywords/phrases carefully, intelligently & smartly.
  • Most common keywords related to your products/services will always be targeted by almost everyone selling the same services/products as you do.
  • Use keyword suggestion tools like the one offered by google or wordtracker to find less competitive keywords. It makes better business sense to bring in 100 visitors per day by targeting less competitive keywords/phrases than to win only 10 visitors per day by targeting only highly competitive keywords.
• Make sure your website is highly optimized for the relevant and target keywords
• Target one set of related keywords/phrases per page
• Keep on analyzing your website performance for the target keywords/phrases and do the required revisions into the page content if satisfactory results are not achieved or you see that results can be improved.
• Hire professional SEO company to take care of Link Building, Social Media Bookmarking, Article Submission, and Directory Submission for you.
• Build child websites to promote the parent websites, be sure that child websites contain unique and relevant content, and are linking to parent website using the relevant keywords in the link text.
• Give reasons to bloggers to comment about your company offerings/products on blogs, discussion forums, social networking websites and bookmarking websites thereby they are giving you quality back links. I.e. When apple launched iPad - they got more than billion dollar advertisements online for free via news portals, news channels, bloggers, discussion forums, electronic product experts, mobile device experts etc. If your company can launch offers which are aimed at benefiting customers by giving them some useful product at very reasonable price people like to spread the words on their own by word of mouth (traditional way) and by blogging/sharing with friends online (electronic way).

What sets us high-er Vis a Vis our competitors?

• We extensively research keywords that assure a winning website and improved bottom lines
• We target primary targeted keywords in meta tags
• We place unique meta tags on every page
• We optimize every page for relevant keywords
• We completely design optimized websites before embarking on real search engine optimization.
• We create unique, fresh and high quality contents.
• We avoid link farms, doorway pages to place links of client's website.
• We perform creating backlinks from relevant websites.
• We use anchor texts in link building works for effective results.

Being the best SEO Company doesn't come easy; it takes years of consistent and persistent experience and expertise. FATbit has had a noted journey through all these years where a heady affair with internet plays the meat. Backed by a team of industry experts, FATbit is indeed one of the lead companies with extraordinary ambitions.

We go by what we mean, "If it's web-fit, It's got to be FATbit"!

Click here to view our Quality Link Building Packages !