What is meant by Word of mouse ?

Word of mouse is an online marketing practice, which works on the same principles as word of mouth. However, in contrast to word of mouth, in word of mouse awareness about a brand/service/product/event is spread through different online channels. A user sharing a product with friends on email or via social media or recommending it through any other online channel is an example of word of mouse.

Subject : Internet Marketing

Disclaimer: The term explained above has been compiled with consideration and care after consulting multiple sources. Despite our continuing efforts, we advise- the readers should not take decisions completely based on the information shared by FATbit on its glossary section.