What is Exact Match ?

It is a keyword setting in Google Adwords, which allows an ad to show only when the searcher types the exact word or phrase specified in the ad. This means the ad will not trigger on variants of the keyword as in the case with Broad match setting.

Subject : Conversion , SEO

Disclaimer: The term explained above has been compiled with consideration and care after consulting multiple sources. Despite our continuing efforts, we advise- the readers should not take decisions completely based on the information shared by FATbit on its glossary section.