Everyone who thinks about creating a website wants it to be truly engaging, visually superb/creative and out-of-the-box. While being all that, it also has to attract great number of visitors and make people buy on your website, place leads, sign-up or subscribe whatever your conversion/business goals are.
Precisely, something as good as Amazon and TheVerge Creating such iconic brands is not just about design and development. It goes far beyond that. Here are points that help in creating online brands worth bookmarking, sharing and buying from;
A website that is hard to navigate and browse can never make visitors stay and explore. Most of the online business ventures that value in millions focus heavily on making things simple for its visitors. If http://mashable.com/ makes social news consumption fun, then, http://www.flipkart.com/ makes shopping easy for people.
Creating such websites require focus on usability. Hence, it is important to hire an agency that not only offers high quality web design & development but also keeps the user experience point of view in mind while undertaking development work.
Your idea may be completely unique but there is fair chance that something similar might already exist on web. Even if you are already aware of competitors, it is important to study their strengths, weaknesses, search presence and other details. Hence, extensive research is a must.
Going ahead with website design & development without doing prior study will only mean taking a huge risk. That is why entrepreneurs hire website design and development firms that include extensive competitor research in their work process.
Google.com and bing.com are one of the biggest sources of traffic and thus keeping them out of your project’s purview is out of question. A website shows up for relevant searches only if it is smartly optimized from the very beginning.
Making a website search engine friendly needs to be thought about even before the design process begins. Keyword research, market study, Meta details, image optimization and other details need to be thought in advance. A designer is not usually aware of them as they fall outside his/her work purview. Most are just concerned in getting the visuals right.
Hence, to get the SE advantage, you need to think about it beforehand.
http://mailchimp.com/ offers email marketing service – an offering not known for creativity – but when it first came out, it caught people’s imagination with the graphic of a chimp carrying mail. Brand recall was literally phenomenal for the website. Similarly, there are various other online brands that make a great first impression and increase the probability of a second visit. Simplicity of https://www.tumblr.com/ remains with you for a long while.
Having such a branding for your web project can help greatly in improving the number of repeat visitors. If you already have something unique in mind, then, sharing it with your hired design agency can bring out more ideas. In case you are clueless about it, you need to seek professional help. Hire a creative web development agency that specializes in branding and is known for creating platforms with great mind recall for their clients.
While ecommerce websites thrive on sales, social platforms & blogs generate money by building a steady visitor base (reflective through signups and registrations). Platforms dealing in services on the other hand are driven by some other business objective.
Conversions are crucial for all types of websites and it is something that needs to be thought about from the very beginning. A website’s potential cannot be realized from web pages full of graphics & text. There has to be proper placement of call to action elements to make sure visitor doesn’t have to look hard when he is convinced about making a purchase.
From business point of view, a conversion focused design is way better than a pretty one.
When entrepreneurs or business owners finally decide to take the web leap, first thing on the agenda is to look for a design agency. But creating an everlasting website is not just about design or development.
There are greater forces involved in creating an unforgettable website experience. If you are new in the web field and want to make the most of your website idea, then, you need more than just a design agency; you need a web services partner that can assist with above discussed points and take care of below mentioned aspects as well;
When it comes to websites, what looks good is not always the best. There has to be analytics supporting every element of your website. For instance, it is important that visitors find your contact form easy to fill and interact with. To make sure that it is so, testing processes are required to get rid of the unimportant fields and labeling flaws. Hence, it is always best to hire a team of designers & developers that follow a scientific approach to website development.
Conversion funnel, call to action elements, graphics and text can also be empowered by employing such means.
You might have the best plans for short term growth, revenue generation and target audience but future holds uncertainties that need to be taken care of. Even if you want to start on a humbler note, your website needs to offer scope of future expansion, feature addition and other changes.
To do the same, it is critical to partner with someone who has a clear understanding for all the critical aspects about establishing an online brand. You can derive long-term monetary benefit and growth only by keeping the future in mind.
So, if you plan to make a platform targeting travel industry, it would be best to partner with a travel website design company that has prior experience in creating similar websites and can give insights about industry complexities and challenges in advance.
You have a great business idea and a powerful website supporting it but all of it doesn’t matter until you let your target audience know about your plans. Sharing your brand vision, objective and ideas is important to connect with people interested in your offerings.
This is where most online ventures fail.
If you don’t wish to be on the list, you need to think seriously about online marketing. Here is a post that lists all the free and paid marketing methods you can use to popularize your brand and connect with web users; http://www.fatbit.com/fab/how-to-generate-traffic-free-and-paid-online-promotion-mediums/ If you are starting fresh & have limited knowledge of marketing aspects, professional assistance can greatly brighten your chances of online glory. Even if you have some online marketing insights, it wouldn’t hurt to pick up more new tricks.
As mentioned above, various factors come together to make success out of an online business & website idea. Identifying marketing challenges, drawing revenue generation plans, looking for business idea loopholes and various such steps ask for expertise as well as experience.
There are millions of websites present in the web world but you would be able to recall only a few names. With some effort, may be some more but that would be it. For making a mark, you have to go ahead in a planned and scientific approach.
Work with a web services team whose expertise goes beyond design & development. This way, you can get your marketing & branding doubts addressed from professionals without paying any extra.
Online brands that envision global presence maintain country specific domains, create multilingual websites and undertake various other steps to make their brand truly worldwide. Hence, if you are interested in a platform with such a reach, join hands with a professional web design development company that can help you in executing such plans and create further scope to expansion.
Share your expansion plans beforehand so that your hired experts can develop the functionality and take necessary steps.
Once you have created the brand of your dreams, you need to protect it & make sure that it doesn’t succumb to online defamation from competitors, spammers, and trolls. For this, you need to keep track of all the activities associated with your brand name and take remedial action whenever it comes under attack. In addition to that, you need to keep building positive resources that assert your business, brand and offerings in positive light.
The task can be exhausting but it is critical to make sure that your brand lasts forever. Online brands appoint special SEO and reputation teams to take care of this.
Even though you would have guessed by now, let’s answer why hiring just a regular design agency for your dream project wouldn’t be the right decision;
As we explained above, a website is not just about design and development; it is about planning, research, marketing, and brand building.
By joining hands with a one-stop web solutions firm, you will have access to all types of professionals eager to share their experience & insights.
In case you find the initial tips convincing, you can go for dedicated services. A professional design agency considers branding and usability while undertaking work but if you want to go beyond them, choose your website development partner even more cautiously.
Making a website is easy but creating a brand that generates a regular revenue stream is difficult.
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