How Should Ecommerce Businesses Approach Different Customer Types

OTAs or online travel booking marketplaces serve as the most prominent distribution channel for activity hosts & tour operators. But with more and more OTAs sprouting across the world, the competition in the market is getting intense. And the only way to get ahead in the race is to offer unmatched services. Read on for various executable insights that can help you make your travel activity booking marketplace a favorite in the industry.

Search engine & social media – as marketing channels, both have their own relevance for ecommerce businesses. For the likes of Amazon & eBay, the game is much simpler, but for small to medium scale startups, the budget constraint brings along lots of complexity. Which channel should ecommerce entrepreneurs should focus on to ensure that they get optimum results with limited investment? Find out answers here.

Technology and ecommerce industry are two faces of the same coin. With the world of technology evolving ceaselessly, ecommerce businesses are trying hard to figure out how to include this technological marvel in their websites. Online travel industry is not an exception to this movement, so we decided to talk about how new online travel agencies can use latest technology and improve customer experience. You’ve made them travel with style; it’s time to offer

Along with technology, there has been a tremendous growth in security breaches as well, which means threat to vital and personal information. To avoid any breach, software companies need to make sure their software is checked and rechecked for any vulnerability, for which they can rely on crowd-sourced security platforms. Considering the rising demand of such websites, entrepreneurs have great opportunity here. Read more to know the business model, revenue stream and critical features

Customers nowadays have diverse choices to order food online, as the number of online food ordering websites has increased. This does not mean the market has reached a saturation point but that the startups need to find features by which they can attract more and more customers to them. The best way to attract customer, it is by addressing the pain points of customers withinthe already existing online food ordering ecosystem and using it

Social media is already being extensivelyused for marketing purposes by businesses of all sizes, from across the world. Recently, the trend of sharing knowledge base through social media is also catching up among businesses. Through internal & external knowledge base sharing, brands can build a much stronger presence on social media and be more relevant to their followers. Read on for more insights on the matter with some actionable tips.

We are living in the era of entrepreneurship, of which, technology is the main driver. And it’s the result of our collective efforts that we are able to find new technology breakthroughs at just about around every corner to enable continuous growth of entrepreneurship at every level, across the globe. Amid all the developments and initiatives launched by governments globally, to support entrepreneurship in their respective countries, you need to  be aware of the technologies

As we move from offline commerce to online commerce, the dependency on the internet is growing day by day. But this is also bringing in the need for better security infrastructure as seen from recent security breaches across several online businesses. Aspiring entrepreneurs should start to put more focus on secure software solutions. Read this post to find out more.